Unicheck is the essential software for keeping texts original. It works fast and scans submitted files across a real-time web index (4.75+ billion pages), open access repositories, journals, and documents stored in your account. Although this online similarity finder is for educators and students, it can also be of great help to content writers. Unicheck (Unplag) checks your texts across Internet sources or compares two or more documents or folders against each other. This way you avoid copying someone’s words by accident and also prevent self-plagiarism. The tool highlights duplication and generates reports with links to sources. Unicheck (Unplag) applies a mask spotting text matches from the source. The links will help you find what needs citing or changing fast.
In addition to the playful header, "not the usual blah blah," the copy above takes on a farm theme, assuring visitors that employees aren't simply "caged hens." Rather, they're a "free-range, artisanal, cruelty-free team." Funny on the surface, but helpful to job seekers who, much like food, want to know where their work comes from and how it's made.
Practice article writing. Learn how to write a newspaper article and how to write a wikiHow article. As a professional content writer, you may find a position that focuses on journalistic article style writing, or more educational how to writing. Study the form, structure, voice, and tone of each type of article so you are familiar with both types.
Infographics are hugely popular right now, not just because they offer easily digestible information in a visually pleasing form, but because their looks go along with the current trend of flat design in pretty much everything. Readers can’t get enough of them, which means you have to feature some on your website or blog, so why not go the extra mile and offer them animated infographics? That’s right; you can now easily create stunning animated infographics with the help of Infographic Video Maker.
Each time you refresh the login page, you see a different, equally clever example email belonging to a fictional character, like Ender from Ender's Game and Dana Scully from The X-Files -- a great example of nostalgia marketing. This is a small detail, but nonetheless a reminder that there are real humans behind the website and product's design. Delightful microcopy like this kinda feels like I just shared a private joke with someone at the company.
Deliver copy that sells. When Ann’s not writing or editing, she’s training other writers. Or helping companies get the word out to their audiences. She applies the best practices she develops for her training and consulting business to her writing and editing projects. That means you’ll get marketing copy that grabs attention, keeps it for the long haul and leaves a lasting impression.

Check your local college or university for a technical writing certificate program. Look at the faculty of the program to confirm you are being taught by professionals in the field or working content writers who are familiar with the demands of the writing industry. Certificate programs can be beneficial for writers who are new to content writing or technical writing.[6]
A Content Writer handles the ideation and creation of compelling content including website copy, white papers, blog posts, social media content, and product/service descriptions. A Content Writer is responsible for adding value by actively engaging customers/stakeholders and maintaining a cohesive brand voice. Additional tasks handled by a Content Writer may include analyzing marketing metrics and collaborating across departments in order to execute brand initiatives.
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I like that you explain in simple terms how to make your content perfect for your audience and engage them. My fear is being unable to accurately target customer pain points and never turn any new leads. Although, by focusing strongly on the target audience and doing content audits can help adjust content to better fit the audience. I’m SO ready to start producing effective, targeted content that will help people while gaining their interest, and I’ll definitely be using these points as a guide. Thanks so much!
Lack of creative license. Though you may think content writing will give you a chance to showcase your creativity and rousing ability with words, in fact, most content writing is seen as a way to sell a product or simply inform a reader of the facts. In a content writer role, you will likely be writing about dry or dull topics, though you may get a chance to also write copy for more engaging projects on occasion. Your employer will dictate the topics you write about, and you will need to learn to be flexible and engaged on even the most obscure or boring subjects, regardless of your personal preference.[4]
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Content writers might enroll in electronic writing certificate programs. These programs are available at the undergraduate and graduate levels and offer courses in such topics as Web design, blogging, wikis, electronic rhetoric, and technical writing. In many cases, employers are more considered about writing and grammar skills than with education. Many employers require a writing test to be completed by applicants.
So, whenever someone asks me what I do, I reply that I’m a content writer. Quite often, they aren’t sure what that means, and for good reason.  It’s not the most descriptive job title in the world, but that’s because content writing has to remain as open and flexible as it can; content writers wear a lot of hats.  Ask 10 different content writers what they do during the day, and you’ll most likely get 10 different answers.  The truth is the job of a content writer is about much more than just churning out articles or blog posts.  Let’s take a moment to break down the job of the content writer, and see if we can develop a more thorough understanding of just what we content writers do – and why you probably need one.

Content writers are responsible for the creation, writing, and editing of many types of content. They work for a variety of industries, such as marketing or technical fields. The typical task assigned to content writers is to take a topic and follow a series of steps to produce accurate, relevant, and well-written content. These steps include researching and analyzing the issue to generate ideas and obtain relevant facts; writing and collaborating with other writers to produce a draft; and re…Read more
I think each tries to accommodate for a worldwide audience. In general, as a copywriter, you need to be prepared to write for different audiences (and a worldwide audience), especially in this digital age. And the underlying principles of copywriting will be the same, wherever you learn them – but when you come to crafting the copy itself, you’ll just have to be aware of UK/US spelling and phrasing. Good question, Evan
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I think that award applications, press releases and speeches is something that’s become common for a content executive as content is seen as a broad skill and so can be applied to many areas of writing. Though if this is something you’re not comfortable with, then perhaps raise it with your line manager or look at ways to improve on these development areas.

Instead of going with the first idea that pops into your head and creating content around it, you should do some serious brainstorming and come up with some which are truly the best. As opposed to writing down everything on a piece of paper, you can use Ideaflip. This tool gives you a visual, interactive environment that enables you to write down, manage, and develop your ideas. The design of its user interface removes visual constraints, which means you are free to do anything that will help your ideas spring to life.
Lack of creative license. Though you may think content writing will give you a chance to showcase your creativity and rousing ability with words, in fact, most content writing is seen as a way to sell a product or simply inform a reader of the facts. In a content writer role, you will likely be writing about dry or dull topics, though you may get a chance to also write copy for more engaging projects on occasion. Your employer will dictate the topics you write about, and you will need to learn to be flexible and engaged on even the most obscure or boring subjects, regardless of your personal preference.[4]
Having recently been made redundant from a marketing role I thought that whilst I search for my next role I would also try and up-skill myself. I am keen on learning more about the Blackford Centre Diploma and aim to read more about it before committing to study. With not having a job at the moment the 10% discount would be fantastic. The pop-up box didn’t appear and I just wanted to reach out and see if you know whether that offer is still going ahead?
There are hundreds of templates for creating graphics to fit social media, newsletters and blog posts. The service claims to add high-resolution photos to its database daily. Snappa stores graphics you create and allows going back to your custom designs whenever you need to edit or re-use their design elements. To glue your fans to your social media page, Snappa offers to schedule image posts via its app. If you are good at photography, you can upload your masterpieces, tune them up (by adding special effects) and get them posted.
Quick turnarounds. When you write for an employer, on their timeline, you will need to be able to write fast and write well. This is especially true for writers just breaking into content writing. Often, your project will come with an expected words per hour, or article per hour, as well as strict deadlines. You will not have time to labor over every word or turn of phrase. Instead, you will need to produce content fast and at a constant rate.[5]
Defining your website’s voice and tone helps you create on-brand content. Your website’s voice is like its personality. Think about how you might describe that in a few words, such as “knowledgeable”, or “professional”. That gives an overall idea of how your want your content to sound. The tone of your website’s content may vary depending on the audience. For example, some content might be aimed at beginners, while other content might assume that the audience is more informed.
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