Use a newspaper article from a local publication or an online publication and break it down based on the upside triangle structure of a typical newspaper article. Does the article conform to the traditional structure or does it use a different structure or form? Does the writer seem credible and believable? Does the article use reputable sources and quotes to support any arguments in the article?
Content Writers create original content for websites. Based on our collection of resume samples, typical work activities performed by Content Writers include performing research, presenting succinct and interesting facts, using bulleted and numbered lists, embedding links, communicating with clients, following editorial guidelines, and adjusting work according to client requirements. Those interested in a Content Writer career should demonstrate in their resumes excellent writing skills, creativity, computer competencies, the ability to follow client instructions, and networking. Most eligible candidates have a background in English, communication and journalism.
What do you want readers to do with the content you create? If your only answer is, “Well, read it, I guess,” you need to go back to the drawing board. Before you even start writing, you need to know what your call to action will be, and you need to make it compelling enough that readers can’t help but click. That’s how you connect content writing to marketing goals and prove ROI.
Consider investing in a copywriting course. There are tons of online copywriting courses you can do from the comfort of your own home, and lots of them are even free of cost. If you’d rather learn copywriting in an actual classroom or community space, ask your local libraries, colleges, or community centers if they have copywriting courses you could take.[2]
Notice how the second sentence is somehow less exciting (even though it contains a killer lion?) That;s because the active voice emphasizes the action with “the lion attacked.” In the passive voice, the village is the subject. The agent (the lion that performed the action) is only mentioned afterwards using the prepositional phrase “by the lion.” It’s almost an afterthought.
Apart from being a tool, you can use to attach a call-to-action to every single article or social media post you share, Sniply can provide a backlink to your website, which is simply revolutionary! Whenever you curate and place a link to some other website which hosts content your readers may find useful, Sniply will pop up and show a call-to-action and a link that leads back to your website. This tool is an absolute gem which you need to have in your arsenal.
I founded ResumeOK in 2011, with the goal of helping people increase their chances to get a better job. I am a career and online marketing expert that has reviewed and written thousands of resumes. During my career, I have found certain patterns that make a resume successful, and I’m sharing all my insights in the samples that you can find on ResumeOK. My work has been published by reputable publications such as BusinessInsider, FoxNews, SmartRecruiters, Business.com, HuffPost, ZipRecruiter, SnagAJob. If you need help with your resume, or just want to say “hi”, send me an email. Read more about us here .
Consider investing in a copywriting course. There are tons of online copywriting courses you can do from the comfort of your own home, and lots of them are even free of cost. If you’d rather learn copywriting in an actual classroom or community space, ask your local libraries, colleges, or community centers if they have copywriting courses you could take.[2]
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If you want your content to resonate with your audience, you need to make sure it’s aesthetically pleasing, in addition to being useful and informative. To please the eye, you need to enhance it with some visual eye candy, which is a challenging task for most content creators, especially if they don’t have any previous experience regarding graphic design. The easy learning curve is where Canva shines, allowing you to create visual content such as presentations, posters, infographics, and cover images for all of your social media accounts, thanks to its wide variety of templates.
Transform your resume with a degree from a top university for a breakthrough price. Our modular degree learning experience gives you the ability to study online anytime and earn credit as you complete your course assignments. You'll receive the same credential as students who attend class on campus. Coursera degrees cost much less than comparable on-campus programs.
And the first thing I am going to tell you is that words are personal. Even when it's for business. What you say—and how you say it using text, images, layout, links and typography—creates your business’s personality online. As a high-end website copywriter for creative businesses online since 1999, I want to tell you, it's always about people (even when you're an SEO copywriter - see my copywriting philosophy).
With this feature, you can look forward to your site appearing in relevant search results and driving valuable traffic to your site. For example, a blog post that discusses oil heat versus electric heat may include the keyword, “oil heat vs. electric heat,” to help your post reach its target market via Google, Bing, Yahoo, and other search engines.
Videos, and especially video tutorials, are among the top viewed content on the Internet. But for your blog readers to view and share them, they must be of high quality and show how to achieve a goal by following simple steps. One of the tools suitable for this purpose is Camtasia. It allows recording only those parts of a screen you choose. After recording, Camtasia divides audio, video, and microphone into separate editable tracks. To focus viewers’ attention on the most important things, you can apply special effects such as arrows, text boxes, and highlights. You can distribute the video further via your preferred channel such as YouTube or Vimeo.
There are many complex graphic-design tools out there. But Venngage is a free online graphic-design tool ideal for the non-designer. For complex data visualizations, users can choose from a number of chart and graph templates that are easy to modify. For marketing material, users will find templates for posters, flyers, brochures, social media headers and posts, and blog headers that they can personalize.
Contacting marketing agencies, content writing companies, magazines, and other companies that put out a lot of content can be a more effective strategy for many writers. The editors at these companies might be too busy to put out an advertisement for new writers and there will be fewer applicants with whom to compete. Fortunately, you don’t need many clients to become a full-time freelance content writer. Many writers have enough work with only a handful of regular clients.
My name is Laci and I am super passionate about anything that allows me to be creative! I first fell in love with graphic design when I was 15 years old. In Junior high I was a part of the student run yearbook staff and learned Adobe Pagemaker. In using that program, I learned about other design programs made by Adobe. A few years later I enrolled in elective courses for graphic and web design. In these courses, I learned the basics of Adobe Photoshop, Adobe Illustrator and basic HTML. Beyond these courses, I have no formal education and have built upon my skills through experience, online tutorials and a desperate...
When a Content Writer creates a piece of content they are most likely considering the use of keywords, Meta, and how shares and links to the piece will amplify the content. A Content Writer can also be known to create ‘evergreen content’; articles, blog posts, newspaper pieces, magazine features, whitepapers and any other types of long-form, content.
I’m looking at the Blackford Centre’s course, but had a couple of questions I was hoping you could answer for me first: 1.) It looks like they are based in the UK, as a US citizen, do you know if their certificate is recognized here? 2.) Is the promo code still valid? If so, is there another way to obtain it without it being emailed? I can’t seem to make the pop up form recognize my email as a valid address.
Content writers may need a bachelor's degree or higher. Many employers hire writers with degrees in English, journalism, communications, or creative writing. Depending on the subject matter, content writers might need a degree in a particular field. For example, a content writer creating content for an online math course might need a degree in math in addition to demonstrating solid writing skills.
Do research about the brand before applying to jobs. If you find a copywriting job you want to apply for, avoid just talking in vague terms about your copywriting experience. Look up and see what it is you might be writing about for them—this will not only help you create a more detailed cover letter, but it will help you in an interview to show that you’re truly interested in the job.[16]
“Working with Lisa was so easy. Using just my notes, she captured the spirit of my company and helped me say what I wanted to say, the way I wanted it said. She always responded quickly to my emails. And when I wanted to make small tweaks or change a word here and there, even after we thought the copy was set, she was happy to jump in again and make sure it turned out how I wanted it to. It was like a breath of fresh air after working with another copywriter who just wasn’t able to do what she did. I highly recommend Lisa’s copywriting services.”  --Laurie Luttrell, Owner of Laurelwood Designs
One of the most effective ways of getting your content to reach the right audience, and enough of it, is to get in touch with some of the influencers in content marketing, which is easier said than done. Not if you use Buzzstream, though. It can help you in finding stuff like contact information and social media accounts of the most influential players in the industry, which provides you with the opportunity to establish any collaboration with them and promote your work.

When writing calls to action, put yourself in the reader’s shoes: what would it take for a company you’ve never heard of to convince you to do something, even something as simple as sharing the article with a friend? Now, connect it to your goals: how can you craft a CTA and content specific to your company’s marketing and sales KPIs that actually persuades readers to take action?


Having recently been made redundant from a marketing role I thought that whilst I search for my next role I would also try and up-skill myself. I am keen on learning more about the Blackford Centre Diploma and aim to read more about it before committing to study. With not having a job at the moment the 10% discount would be fantastic. The pop-up box didn’t appear and I just wanted to reach out and see if you know whether that offer is still going ahead?

Videos, and especially video tutorials, are among the top viewed content on the Internet. But for your blog readers to view and share them, they must be of high quality and show how to achieve a goal by following simple steps. One of the tools suitable for this purpose is Camtasia. It allows recording only those parts of a screen you choose. After recording, Camtasia divides audio, video, and microphone into separate editable tracks. To focus viewers’ attention on the most important things, you can apply special effects such as arrows, text boxes, and highlights. You can distribute the video further via your preferred channel such as YouTube or Vimeo.
That’s only if you, for whatever reason, don’t have another person to edit your work. Even with a great spell check, there will be things you miss. Make sure there’s somebody in your organization with great writing and editing chops who can give your work a second set of eyes. Remember that behind every good writer — whether it’s a best-selling author, a Washington Post journalist or a copywriter for a viral marketing campaign — is a great editor.
When I write content for you, you are insured that you are getting a subject matter expert. The material you receive with be well written, on time, up to date and written in a tone that your client, potential customers or website readers can relate to. You will become to be considered a reliable authority on the topics being covered. As an authority, your target audience will turn to you for further...
Defining your website’s voice and tone helps you create on-brand content. Your website’s voice is like its personality. Think about how you might describe that in a few words, such as “knowledgeable”, or “professional”. That gives an overall idea of how your want your content to sound. The tone of your website’s content may vary depending on the audience. For example, some content might be aimed at beginners, while other content might assume that the audience is more informed.
Understanding the purpose of content is key to producing high-quality work. It's meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. Content can be well-written, researched and creatively conceived, but if it isn't speaking to the intended audience, it's not doing its job.  Here are a few good examples of long-form, quality content written by Scripted writers:

I want to get into copywriting big time. I work with an Advertising Agency and have rather working knowledge of copywriting. If you have an assignment at hands can you share it with me. I’ll spend some time doing it and will share my copy with you. That way you can give me your inputs on how am I doing, what needs work and so on. You can give me a live assignment may be some of my thoughts will add to your existing thoughts!
A marketing letter template is written by a seller in order to impress the potential buyer or customer. The purpose of the marketing letter is to advertise the product; the seller is intending to sell to the potential customer. It is extremely important for a person to know how to write a good marketing letter when they are dealing in the world of business.
Take a content writing class online. Some professional content writers argue that academic programs may be too basic or general for individuals who already have some writing experience or an existing English degree. If you feel you are already a skillful writer, you will likely need technical writing skills that you can gain through a content writing class online.[7]
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