advertising advice blog blogging business captions clicks clients content copywriter copywriters copywriting designers diy draft fees high quality hire hiring how ideas images Internet internet marketing mistakes online marketing parenting people process quality referrals research sahm self promotion seo small business. local social media specialization stories website words writing

My facility with words derives from a love of literature and a background in French, teaching English, and editing. Throughout my academic and professional experiences, I have had the opportunity to work on a variety of texts, from academic papers to blogs to web content to novels while respecting English grammar and mechanics within the context of various style guides, including AP, CMoS, APA, and MLA.
If your score is too high, it doesn’t mean you need to dumb things down for your readers — it just means you might need to make simpler word choices or cut down your complex sentences. This ensures that visitors of varying education levels can get value from your content, and that readers who may speak English as a second language will understand it too. It also just helps keep your tone clear and relatable which should always be a goal when you’re creating web content.
An entry-level Content Writer with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $37,614 based on 150 salaries. An early career Content Writer with 1-4 years of experience earns an average total compensation of $43,049 based on 1,136 salaries. A mid-career Content Writer with 5-9 years of experience earns an average total compensation of $52,869 based on 372 salaries. An experienced Content Writer with 10-19 years of experience earns an average total compensation of $57,077 based on 186 salaries. In their late career (20 years and higher), employees earn an average total compensation of $60,318.
97% of consumers surveyed by @Pardot said bad #content negatively has impacted their trust in brands. #marketing Click To TweetMost businesses understand that they need to up their content game — that’s why our last post about web content writing tips was one of the most popular we’ve ever written. But just wanting to do better won’t make you a great website content writer, and the differences between strong and weak content marketers can make a significant difference in brand perception, web traffic and conversions.
Thank you for the post and for shedding light upon these two terms. I’m a beginner and have been thinking about putting my writing skills to use. What got me thinking about it was that I actually got quite close to being hired as a content writer but in the end wasn’t chosen because they decided to go for somebody experienced who already knew everything about writing online content. Only when I started doing research did I realize how complex it is – no wonder they didn’t hire me.
Not all SEO suites solve the problem. Some bombard you with too much data, without providing the tools you need to sort through it and tweak your content strategy. Other SEO tools break everything down into their own proprietary system, without giving you the enough data to draw your own conclusions. And when they get it wrong, you’ll have no way of knowing until your traffic starts to crash.
A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.
Quality content is web content that’s created specifically to meet your business goals. You will often need several different types of content to meet different needs and address different customer personas. One of the key ways to create high-quality content is to use search engine optimization (SEO) as you draft the content. This includes having a keyword strategy, and including keyword phrases in headlines and titles, meta descriptions, copy and more. Outstanding website content also includes relevant, high-quality images.

Do you wonder what makes viral marketing campaigns work? Learn how to market your ideas, brands or products in the most effective manner possible. Take the journey from word of mouth to online word of mouth with this course created by University of Pennsylvania. Professor Jonah Berger, an expert in the domain helps you understand how campaigns can become more shareable on social media and will teach you to create contagious content, develop sticky messages and get products to catch on.
We all have opinions on what types of content go viral: a soundless social video, a data-backed explainer, a perfectly timed newsjack. But no matter the format, it ultimately comes down to emotion. Does the story make you feel enraged, inspired, understood? With everything you create you have to ask: If this scrolled by on my newsfeed, would I care? If the answer is no, it’s not worth it. Your online content habits are your own best judge.
So, whenever someone asks me what I do, I reply that I’m a content writer. Quite often, they aren’t sure what that means, and for good reason.  It’s not the most descriptive job title in the world, but that’s because content writing has to remain as open and flexible as it can; content writers wear a lot of hats.  Ask 10 different content writers what they do during the day, and you’ll most likely get 10 different answers.  The truth is the job of a content writer is about much more than just churning out articles or blog posts.  Let’s take a moment to break down the job of the content writer, and see if we can develop a more thorough understanding of just what we content writers do – and why you probably need one.

If you want to work with the best writing tools to improve your writing process then you will find plenty of choices in this tutorial. The instructor is a professional copywriter and shows you the tools and software that will allow you to brainstorm better ideas, write more persuasive marketing copy, create killer headlines and organize your ideas. So get hands-on and learn how to use them effectively.

Though there are still many debates about the real value of SEO for content, you need to still take into account the keywords your readers search for. It doesn’t imply that your blog content should be over-stuffed with such search queries. Thus, to understand whether you’ve optimized your content well enough, use an SEO plugin like Yoast. It includes keyword analysis, page content analysis and suggestions on how to tune it up. The features also include sitemap support to help Google and Bing index your blog faster.
Search engine optimization (SEO) is all about improving your content to get better Google search engine rankings. Without excellent content, your site won’t appear in the top search engine results. That’ll make it harder for visitors and potential customers to find your site when they search. Good content is optimized both for search engines and human beings. When you use the right keyword phrases in the right place, your content will appear in the searches it’s most relevant to.

Instead of going with the first idea that pops into your head and creating content around it, you should do some serious brainstorming and come up with some which are truly the best. As opposed to writing down everything on a piece of paper, you can use Ideaflip. This tool gives you a visual, interactive environment that enables you to write down, manage, and develop your ideas. The design of its user interface removes visual constraints, which means you are free to do anything that will help your ideas spring to life.
In addition to providing awesome content for your readership, you also need to be mindful when it comes to the timing of your posts. Buffer is an app which enables you to not only manage and schedule your posts across all social media accounts. You can also keep track of various stats which you can use to determine which day of the week or time of day is the most effective for posting new content.
This online editing tool remains very popular among writers and bloggers for its convenient text editing system. It highlights sentences and phrases that are too complex, suggests eliminating excessive adverbs and turning passive voice constructions into active voice. Furthermore, the tool has document style settings and even shows a text’s readability score. It has a counter showing a total number of words, characters, paragraphs, and sentences so you can tweak a text’s structure if it lacks readability. The editor’s standalone version is available for PC and Mac. Once you finish editing, you can export a file in a markdown or .html format.
With enough discipline, solid web content writing skills are within anyone’s reach. Having excellent copy on your website is one of the easiest ways to grab the attention of new visitors (and keep them coming back for more — or better yet, sharing your links). Want more content creation tips and tricks? Check out our Web Content Writing 101 post, or shoot us an e-mail with your questions and we’ll get back to you.
Thank you for the post and for shedding light upon these two terms. I’m a beginner and have been thinking about putting my writing skills to use. What got me thinking about it was that I actually got quite close to being hired as a content writer but in the end wasn’t chosen because they decided to go for somebody experienced who already knew everything about writing online content. Only when I started doing research did I realize how complex it is – no wonder they didn’t hire me.
Then I help them carry that voice to more customers, in more places, more consistently. I may start with a review of your website, then help you plan your content and how to market it. As your online copywriter, I can then work with you for website copywriting, blog writing, article research and writing, social media, and SEO copy. (see my copywriter services and pricing)
Further differences between the two lie with the submittal deadlines. Although this isn’t always definitive, Content Writers appear to have longer lead-times than Copywriters. Their work is a result of well-planned content with the help of road maps, timelines, content calendars and the like. Whereas a Copywriter can be called on at the last minute to provide copy. Whilst being agile and reactive should be in both skill sets, Copywriters are less likely to plan in their workload as concisely as a Content Writer.

Search engine optimization (SEO) is all about improving your content to get better Google search engine rankings. Without excellent content, your site won’t appear in the top search engine results. That’ll make it harder for visitors and potential customers to find your site when they search. Good content is optimized both for search engines and human beings. When you use the right keyword phrases in the right place, your content will appear in the searches it’s most relevant to.


SEO content writers conduct keyword research to determine the most popular search terms, and they use analytic tools to monitor and measure ranking performance. Now that digital communication is common, more freelance writers may vie for work-at-home content writing positions. The educational requirements vary for content writers. However, many writers hold a bachelor's degree in English, marketing, communications or another related field.
Although you may be quick to go with Microsoft Word or OpenOffice Writer as your word-processing application of choice, they may not be the best solution. Yes, they are incredibly powerful, but sometimes you need something a lot more streamlined and simple that will help you focus on your writing. We recommend Calmly Writer. You get only the most basic content writing tools, such as the ability to insert different subheadings, quotes, and links, so you can concentrate on getting all your ideas on the screen. Check out its “Focus Mode,” which takes this approach to a whole new level, which makes everything blurry except for the paragraph you are working on.
Unicheck is the essential software for keeping texts original. It works fast and scans submitted files across a real-time web index (4.75+ billion pages), open access repositories, journals, and documents stored in your account. Although this online similarity finder is for educators and students, it can also be of great help to content writers. Unicheck (Unplag) checks your texts across Internet sources or compares two or more documents or folders against each other. This way you avoid copying someone’s words by accident and also prevent self-plagiarism. The tool highlights duplication and generates reports with links to sources. Unicheck (Unplag) applies a mask spotting text matches from the source. The links will help you find what needs citing or changing fast.
What do you call these writers if they aren’t working in a marketing environment? My title is copywriter, but I don’t do marketing materials. I work on copy decks for UX design for functional sites, giving copy instructions for…instructions! I could be considered a technical writer, but I don’t write much. Just things like, “All fields required,” or “Please provide a valid email address.” What kind of writing is that supposed to be?

You may also want to consider doing an internship at a publication you hope to work for full time in the future to make connections with editors and other writers at the publication. Many of these internships will likely not be paid, at least not at first. Be prepared to receive compensation in the form of connections and contacts. But be wary of being taken advantage of as free labor. If you feel uncomfortable working for free, try to find internships that pay.[9]


Ad and promo writers are performance-driven creators. A landing page is “the closer” — and their job is to create messaging that both resonates with prospects while inspiring them to take a very specific course of action that results in a captured lead for sales. This writer wants to know about your goals because they need to visualize what they are aiming for.
This course has been inspired by years of my experiences in this field. If you are someone who likes writing and loves constructing with words, this one is for you. You can make enough money to lead a good lifestyle and be mentally satisfied too. Content writing as a skill is in huge demand and if you excel it, sky is the limit, as the old adage goes. 
No post from me about excellent copywriting would be complete without mentioning the folks at Velocity Partners. A B2B marketing agency out of the U.K., we've featured co-founder Doug Kessler's SlideShares (like this one on why marketers need to rise above the deluge of "crappy" content) time and again on this blog because he's the master of word economy.
PR professional and press release expert with more than 35 years of experience can help you promote your business, increase internal and external visibility, and build brand awareness. I have exceptional written and oral communications skills, am highly accountable and responsive to deadlines, and am extremely effective in working with the media. Let me put these talents to work for you.
Understanding the purpose of content is key to producing high-quality work. It's meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. Content can be well-written, researched and creatively conceived, but if it isn't speaking to the intended audience, it's not doing its job.  Here are a few good examples of long-form, quality content written by Scripted writers:
Consider moving to a large city full of copywriting job opportunities. If you don’t want to work remotely, it can be more difficult to find copywriting jobs, especially if you live in a small town or city. If you’re serious about copywriting, think about moving to a bigger city like New York, San Francisco, or Chicago where there are lots more job opportunities for copywriters.[17]
This course has been inspired by years of my experiences in this field. If you are someone who likes writing and loves constructing with words, this one is for you. You can make enough money to lead a good lifestyle and be mentally satisfied too. Content writing as a skill is in huge demand and if you excel it, sky is the limit, as the old adage goes. 

An interview is more likely to yield a good result if the conversation went in a fluid manner than if it proceeded as if the interviewee is still searching for the answers. Moreover, the likelihood that you will deliver a better, well-thought out answer, is higher when you are well-rested and prepared than if you are not. Planning ahead will make you less susceptible to stuttering or getting nervous during the interview. Rehearse to ensure that you answer flawlessly, especially to any of the following questions:

Review : I found the course informative and to the point, all useful information, not a minute of my time wasted. It is also quite broad, comprises all the relevant technical aspects of writing. It was exactly what I had in mind to get from the course – practical info that really helps writing more effectively, it totally met my expectations. -Emese Korondi
Hi everyone! We are looking for an experienced content writer to produce high quality content for our authority website in the outdoor niche. This is potentially for long term if we can find a good writer interested in these products. Some articles will be products reviews and some informational, but all articles must be useful, engaging and fun to read. The articles length will vary between 1000 …

Review : Thank you, Shani The course has been an absolute delight. firstly it gave me a structural framework that I can apply in my writing which makes it more easier to read and comprehend. Secondly, all the tactics and strategies that you have taught makes my writing more elegant, poetic and pleasing to the eye. i would definitely recommend this course to anyone who wants to fine-tune their writing skills – Darshan Bafna


A confusing or dull message is rarely compelling, mainly because people don’t pay much attention to what they don’t perceive to be valuable. If you think about it, most things in life boil down to value. It’s a potent human driver. Therefore, as a copywriter, your job is to first and foremost figure out the value in what you’re selling and then put it into clear, concise, and compelling words.
Content delivers results: Compared to traditional marketing, content marketing produces three times as many leads. That’s an immense difference, but it appeals to 70 percent of consumers who prefer learning about businesses through articles, not ads. For companies with limited time, our content marketing and website copywriter services help your business launch and maintain its content strategy.
You can choose to apply for assignments on various content writing platforms to receive work. This isn’t the most profitable way to become a freelance content writer, but it can be less stressful and give you more time to focus on writing instead of sales. When you find your own companies for which to write content, you’ll be responsible for finding the client, organizing the contract and payment terms, and doing all the customer service tasks, including delivering the assignment and follow up. Content writing platforms take care of this for you and pay you a portion of what they charge their clients to write the work.
Review : As a newbie to writing content I didn’t know much of anything when I started this course. I have a site with content, but my traffic is low. This course taught me what I am doing wrong ( which was mostly everything) and what to do to make it right. Also, I now have a great understanding of the field of content writing and what it takes to make it in the business. In my opinion this course over delivered on it’s promise. This is a great course, thanks Mike & Ken for sharing your knowledge. Peace. – Tim Wiesner

Search engine optimization (SEO) experts agree that high-quality content can take your website to the top of the search results. This is possible because Google rewards websites that publish high-quality content frequently and regularly. On top of that, Google is now penalizing websites with little or poor quality content. Use our content writing services to build a content-rich website that Google will love!
Designing an infographic to visualize certain data or an entertaining message can be time-consuming. But infographic is also worth the effort because this type of content has proven to be highly shareable if done well. To simplify the process of its creation, Easel.ly offers many pre-made templates. You can add, remove and edit each infographic element the way you need it. The tool allows applying a grid so you can position each object or text symmetrically. After you make all the tweaks, you can download it as a .pdf. Should you need to change an already published infographic, just head to your account and upgrade it.
Consider moving to a large city full of copywriting job opportunities. If you don’t want to work remotely, it can be more difficult to find copywriting jobs, especially if you live in a small town or city. If you’re serious about copywriting, think about moving to a bigger city like New York, San Francisco, or Chicago where there are lots more job opportunities for copywriters.[17]

Business Jobs Content Writing Jobs Copywriting Jobs English Jobs Fact Checking Jobs Landing Page Jobs Research Jobs SEO Jobs English - England Jobs English - North America Jobs Blog Content Jobs Pillar Page Jobs Technical Report Jobs Website Content Jobs Case Study Jobs Editing & Proofreading Jobs Creative Writing Jobs Writing Jobs Blog Writing Jobs SEO Keyword Research Jobs Article Writing Jobs Social Media Marketing Jobs Internet Marketing Jobs
I want to get into copywriting big time. I work with an Advertising Agency and have rather working knowledge of copywriting. If you have an assignment at hands can you share it with me. I’ll spend some time doing it and will share my copy with you. That way you can give me your inputs on how am I doing, what needs work and so on. You can give me a live assignment may be some of my thoughts will add to your existing thoughts!
Search engine optimization (SEO) is all about improving your content to get better Google search engine rankings. Without excellent content, your site won’t appear in the top search engine results. That’ll make it harder for visitors and potential customers to find your site when they search. Good content is optimized both for search engines and human beings. When you use the right keyword phrases in the right place, your content will appear in the searches it’s most relevant to.
Content writers may need a bachelor's degree or higher. Many employers hire writers with degrees in English, journalism, communications, or creative writing. Depending on the subject matter, content writers might need a degree in a particular field. For example, a content writer creating content for an online math course might need a degree in math in addition to demonstrating solid writing skills.
To appeal to companies that might hire them, SEO content writers should be able to show their writing skills through a history of publication. Online writing communities are good for sharing writing samples and networking with other writers. In addition to school assignments or internships, writers can accumulate portfolio samples by getting published in newspapers, magazines, professional journals and blogs.
Content delivers results: Compared to traditional marketing, content marketing produces three times as many leads. That’s an immense difference, but it appeals to 70 percent of consumers who prefer learning about businesses through articles, not ads. For companies with limited time, our content marketing and website copywriter services help your business launch and maintain its content strategy.
A team of 30+ global experts have compiled this list of 10 Best +Free Content Marketing & Writing Certification Courses available online for 2020. More than 15000 professionals have benefited from these free and paid learning resources that will help you excel at content marketing and writing. The training courses are suitable for beginners, intermediate level learners as well as experts.
You can get content writing jobs a few different ways. It’s best to reach out to companies directly or to apply for freelance content writing positions that are advertised on websites like Indeed.com. Applying to posted calls for freelance writers can be a good way to know which companies are looking for new writers. However, companies that post these ads end up with hundreds, if not thousands, of applicants, which can make it difficult for new content writers to obtain their first clients.
×