I’ve done it ! I have been toying with the idea for a year now , I have finally signed up for the Blackford Centre course in copywriting, it was your post that helped me make my final decision. I run two businesses one with my partner, I do all our social media, advertising, website work (including design, self-thought), so I thought why not get a qualification and a better understanding of what I’ve been trying to teach myself with some success and some fails. Thanks and watch this space 🙂
Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.
We all have opinions on what types of content go viral: a soundless social video, a data-backed explainer, a perfectly timed newsjack. But no matter the format, it ultimately comes down to emotion. Does the story make you feel enraged, inspired, understood? With everything you create you have to ask: If this scrolled by on my newsfeed, would I care? If the answer is no, it’s not worth it. Your online content habits are your own best judge.
Notice how the second sentence is somehow less exciting (even though it contains a killer lion?) That;s because the active voice emphasizes the action with “the lion attacked.” In the passive voice, the village is the subject. The agent (the lion that performed the action) is only mentioned afterwards using the prepositional phrase “by the lion.” It’s almost an afterthought.
No post from me about excellent copywriting would be complete without mentioning the folks at Velocity Partners. A B2B marketing agency out of the U.K., we've featured co-founder Doug Kessler's SlideShares (like this one on why marketers need to rise above the deluge of "crappy" content) time and again on this blog because he's the master of word economy.
This course has been inspired by years of my experiences in this field. If you are someone who likes writing and loves constructing with words, this one is for you. You can make enough money to lead a good lifestyle and be mentally satisfied too. Content writing as a skill is in huge demand and if you excel it, sky is the limit, as the old adage goes.
In addition to providing awesome content for your readership, you also need to be mindful when it comes to the timing of your posts. Buffer is an app which enables you to not only manage and schedule your posts across all social media accounts. You can also keep track of various stats which you can use to determine which day of the week or time of day is the most effective for posting new content.
My name is Laci and I am super passionate about anything that allows me to be creative! I first fell in love with graphic design when I was 15 years old. In Junior high I was a part of the student run yearbook staff and learned Adobe Pagemaker. In using that program, I learned about other design programs made by Adobe. A few years later I enrolled in elective courses for graphic and web design. In these courses, I learned the basics of Adobe Photoshop, Adobe Illustrator and basic HTML. Beyond these courses, I have no formal education and have built upon my skills through experience, online tutorials and a desperate...
In recent years, as businesses and marketers realized how important content writing and keywords were to their online campaigns, they filled websites with pages with keyword-stuffed nonsense that attracted search engine spiders. Today, those spiders are smarter and writers must write for their audience, not search engines. Luckily, advancements in search algorithms have brought common sense back to marketing. Good writing is an invaluable skill for marketers today for no fewer than these seven reasons:
While most people can write, few people do it well -- fewer still are those who can write good marketing copy. Effective copywriting requires a marketing slant -- and not every writer is a salesperson. As a marketer, you need to know how important it is to highlight the crucial aspects of a product when you have seven seconds to get your points across.
Consider investing in a copywriting course. There are tons of online copywriting courses you can do from the comfort of your own home, and lots of them are even free of cost. If you’d rather learn copywriting in an actual classroom or community space, ask your local libraries, colleges, or community centers if they have copywriting courses you could take.