Understanding the purpose of content is key to producing high-quality work. It's meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. Content can be well-written, researched and creatively conceived, but if it isn't speaking to the intended audience, it's not doing its job.  Here are a few good examples of long-form, quality content written by Scripted writers:

Infographics. These are generally long, vertical graphics that include statistics, charts, graphs, and other information. If you need some examples, here are 197 infographics on the topic of content marketing curated by Michael Schmitz, head of Content Lab at Publicis, Munich. Infographics can be effective in that if one is good it can be passed around social media and posted on websites for years. You can get a professionally designed infographic by hiring a contractor on a site like oDesk or if you want to remove some of the risk you can go with a company like Visua.ly. A decent infographic will usually cost you at least $1,000 to have designed, but can cost several thousand dollars if you are hiring a contractor or agency to include strategy and planning, research, copywriting, and design. There is also the matter of promoting that infographic to bloggers and the media. Or you could set up a board on Pinterest and curate infographics on a topic related to your business. That is also a form of content marketing, and it costs nothing but your time. Hey, it worked for Michael.

I am a university student and currently taking writing composition class. My assignment is to do research to develop my own top ten list of effective WEb writing principles, so can you please assist me in my research. Our teacher asks us to find three web sites that exemplified the principles of effective writing for the web. I am new to this web writing principles, it is like a blog analysis. I also need a short presentation on the exemplary sites and explain why I selected these examples. Can you get back to me to my email, please. I do appreciate your huge help.


When a content writer puts together a piece for a website, e-zine, blog, or newsletter, he or she doesn’t just have to make sure that the piece is well written, it also has to be nicely formatted and properly displayed on the screen. With clever and (dare I say) artistic placement of headings and subheadings, the content writer ensures that your copy doesn’t look like an insurmountable wall of text. A good content writer can take your complicated idea and turn it into an easily digestible and accessible piece of copy that pleases your readers, and keeps more eyes on you.
To be fair, the name is pretty self-explanatory.  As a web content writer, you…  well… write content for websites.  Depending on the site owner or consultant that you work for, this might take the form of blog posts, ebooks, reports, manifestos, white papers, email newsletters, sales copy, product descriptions and more.  Really, wherever you see words online, you’re seeing an opportunity for work as a paid web content writer.

Don’t forget about your preview text! This is the copy beside the subject line. If you don’t write customized copy, most ISPs will pull the beginning of your email body copy. This is a great chance to provide some explanatory language if you have a subject line that gets creative so that readers will definitely know what’s inside the email once they open it.
In 2009, I released “Autoresponder Apprentice” and “Email Copy Made Easy”, two highly-touted email copywriting programs in conjunction with the American Writers And Artists Inc. These in-depth programs teach both copywriters and entrepreneurs how to craft the most highly effective emails and autoresponders possible. They’re among AWAI’s biggest selling products ever.
What about official titles and Latin terms, you say? Again, if the purpose of italics is to emphasize text, this is accomplished through the capitalization of principle words, which already distinguishes names and titles from the surrounding text. Italics should be reserved for print products only. Why exclude a portion of your audience from accessing your web content effectively?
Now, you don't need to be the world's best copywriter to make money online. But, you do need to follow some copywriting tips that will help you convince the prospect to buy whatever it is that you're offering. After all, that's what marketing boils down to. If you can do that, especially in the beginning, you'll be far ahead of the proverbial curve.
You know what? 87% of B2B marketers practice content marketing to produce more qualified leads. And 78% of marketers are preparing to spend more money on content marketing. But according to my experience, the consistently producing quality content brings more traffic to a website. It also improves engagement with targeted audiences. Not least but using images in post increase audience engagement up to 30% more than plain text.

Problem: I need to create brand preference. Engaging content marketing creates preference through thought leadership by making you a trusted source of information and education. You can also create preference through relationships, which are strengthened whenever your content entertains or helps your buyers. People are more likely to buy from companies with whom they have relationships. 
Thanks for sharing this, Henneke. We’ve been making a big push lately to cut out the “fluff” in our copy, and the results have been outstanding. Will have to give some more of these tips a try — especially with our testimonials! I think most folks are hard-wired to give you the glowing testimonial, because they think it’s what will help you the most, and the linked story about asking the right questions is awesome.
At HubSpot, we use ... well, we use HubSpot at HubSpot. It comes with a Content Management System (CMS), which allows you to create and publish content quickly in a format that's web-friendly. Whether you use HubSpot or another CMS, you need some CMS so your content marketing team can easily set up a blog, add blog posts, and add website pages without having to get help from IT or developers.

It's important to do regular reporting -- I recommend monthly -- on each of these metrics so you know where your growth levers lie. Regular reporting also helps you identify negative trends or plateaus early-on so you can address them before they become bigger issues. Most importantly, however, tracking the success of your initiatives makes it easy for you to repeat what works, eliminate what doesn't, and promote the success of your content marketing program so you can justify its expansion, and its seat at the modern marketing table.
If you’re coming from the print journalism field, web content writing rates can look a bit unappealing.  Typically, most web content writers earn between $50-100 for a 1,000 word article – though there are plenty of us in the field making much, much more than that. Skilled web content writers (especially those focusing on highly-paid niches like copywriting) can command $0.50-$2.00 per word for their work.
At HubSpot, we use ... well, we use HubSpot at HubSpot. It comes with a Content Management System (CMS), which allows you to create and publish content quickly in a format that's web-friendly. Whether you use HubSpot or another CMS, you need some CMS so your content marketing team can easily set up a blog, add blog posts, and add website pages without having to get help from IT or developers.

Understanding the purpose of content is key to producing high-quality work. It's meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. Content can be well-written, researched and creatively conceived, but if it isn't speaking to the intended audience, it's not doing its job.  Here are a few good examples of long-form, quality content written by Scripted writers:

Emails that are highly segmented tend to have higher performance levels -- such as open rate and clickthrough rate -- than emails that aren't personalized. According to a study by Direct Marketing Association, segmented and targeted emails generated 58% of all revenue for the marketers surveyed, and 36% of revenues were driven by emails sent to specific target selections.


Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O'Brien of Contently wrote on Mashable, "The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story."[3] Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.[4]
You run an accounting firm that specializes in tax preparation, and business was lagging this year. You want to do better next year, so you start a blog on your website and publish posts about some of the common tax-related issues your target customer faces. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines.

This was an excellent post. A large number of digital marketers will benefit from it as important aspects of content creation has been discussed in details. I especially like your points where you state that “expect visitors to come from anywhere” and advise readers to create content of less complexity and greater readability. This article can be an efficient checklist for proofreading.
Take a content writing class online. Some professional content writers argue that academic programs may be too basic or general for individuals who already have some writing experience or an existing English degree. If you feel you are already a skillful writer, you will likely need technical writing skills that you can gain through a content writing class online.[7]
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