When businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.[5] Most of these formats belong to the digital channel.

For instance, blog writers may have to keep the content conversational and relaxed, finance writers will have to be more somber in tone, while writers creating content for a sales page will have to subtly prod the reader to buy or at least consider your product or service. We match the writer to the task, so that the final custom output meets your expectations and adheres to the nature of the writing task perfectly.
Part of transitioning to a media publishing mindset requires a change in structure and process to create content at the speed of culture. The old model you see on shows like Mad Men is too slow and cumbersome. By the time an idea becomes an ad, it is out of date. Marketers are increasingly co-locating insights, creative, production, legal approval, and placement to increase interaction and speed in producing and distributing content. Marketing content production is transforming from an advertising agency model to a newsroom model.[23]
One of the most powerful tools out there is the simple Video Sales Letter. Whether you’re doing a simple “text based’ video or a full on “talking head” video we’ve got the copy to power it. You simply insert the information about your product and ScriptDoll writes your script for you. You take everything that SciptDoll creates, read it out loud into a recorder, and you’ve got a pro quality Video or Audio Commercial that’s ready to sell your product or service fast. Most people realize the power of video as a sales tool but have no idea how to actually write the copy and scripts that power these videos. ScriptDoll makes it easy for even the new marketer or entrepreneur.

Thanks for sharing this, Henneke. We’ve been making a big push lately to cut out the “fluff” in our copy, and the results have been outstanding. Will have to give some more of these tips a try — especially with our testimonials! I think most folks are hard-wired to give you the glowing testimonial, because they think it’s what will help you the most, and the linked story about asking the right questions is awesome.
One of the most powerful tools out there is the simple Video Sales Letter. Whether you’re doing a simple “text based’ video or a full on “talking head” video we’ve got the copy to power it. You simply insert the information about your product and ScriptDoll writes your script for you. You take everything that SciptDoll creates, read it out loud into a recorder, and you’ve got a pro quality Video or Audio Commercial that’s ready to sell your product or service fast. Most people realize the power of video as a sales tool but have no idea how to actually write the copy and scripts that power these videos. ScriptDoll makes it easy for even the new marketer or entrepreneur.
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