If you’re coming from the print journalism field, web content writing rates can look a bit unappealing.  Typically, most web content writers earn between $50-100 for a 1,000 word article – though there are plenty of us in the field making much, much more than that. Skilled web content writers (especially those focusing on highly-paid niches like copywriting) can command $0.50-$2.00 per word for their work.
Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O'Brien of Contently wrote on Mashable, "The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story."[3] Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.[4]

With the pace of social media and the frequency of blogging, not to mention that many of your content assets will be used across multiple campaigns and teams, a lightweight project management tool is critical. I recommend using a free software called Trello, which helps you organize your content, set deadlines, attach files, and collaborate with multiple teammates. Another great tool for keeping content projects organized from planning to publishing is Zerys -- a content marketing tool with a built-in marketplace of professional writers. 
No matter who we’re writing for, or what sort of material it is, every content writer is a researcher first and a writer second.  In nearly every case, the content writer will be dealing with a subject that he or she is not familiar with, and must do adequate research to ensure that all the information presented in his or her article is accurate, current, and doesn’t contradict the company’s existing messaging. Good research is the foundation of good content writing. And for those of you wondering, yes, this article is the rare exception to that rule – I actually knew this stuff already.
The content writer doesn’t just write 500 words on how great your hat shop is and call it a day; a good content writer will ensure that in addition to content being fresh, it’s also optimized for the specific keywords that are going to increase your search ranking, bringing more visitors to your site.  We understand the value of a great headline, appropriate keyword density, and keep up with current SEO best practices to ensure that the methods we’re using are the most effective.  If you’ve been seeing your search ranking sinking, a good content writer can dig you out of the hole of SEO silence.
People will do more to avoid pain than they will to gain pleasure. Sometimes, you have to invoke pain by inciting fear. Sure, you're playing off the masses. But, the goal is to make sales right? That's why we create compelling sales copy, isn't it? When you play off the reader's fears, you're inciting the potential for pain against what they hold dearest.
Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.

Email copywriting is a mixture of art and science. There is a formula that will position you to succeed, but just following it won’t cut it in today’s noisy email marketing ecosystem. Bring in your own nuanced touch and perspective and appreciate that writing takes time—when you let yourself commit to and dedicate time to improve, you will usually find the words you’ve been looking for in the end.


For instance, blog writers may have to keep the content conversational and relaxed, finance writers will have to be more somber in tone, while writers creating content for a sales page will have to subtly prod the reader to buy or at least consider your product or service. We match the writer to the task, so that the final custom output meets your expectations and adheres to the nature of the writing task perfectly.
As a freelance web content writer, you’ll work with a wide variety of clients in different fields and niches.  Freelance web writing can be done part-time (which will give you plenty of extra spending money) or full-time (which will give you the daily freedom many “9-to-5” workers crave).  At the same time, freelance income can be inconsistent and requires more hustling to find and keep clients.
There are many firms that offer content marketing services, often paired with SEO or PR. If you’re simply too busy to do it yourself and aren’t ready to manage it in-house, then hiring a firm may be your best option. But if you want to jump in and do your own content marketing the easiest way is to start blogging. It will likely be hard at first, but the more you do it, the better you’ll get at it. Following tips from websites like Copyblogger you’ll quickly learn how to craft content for your website or blog that will engage readers and turn them into customers or clients. But while technically good writing and the right headlines can help, it’s not the key to creating great content that is the best form of content marketing.
The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it. So was VW’s 2014 “Game Day” commercial, which has been viewed on YouTube almost 18 million times as of the writing of this post, an ad, or content marketing? The answer is it’s both, depending on how it’s received by each individual who is exposed to it. The same will apply to any piece of content marketing you create, depending on whether the recipient received value from it or not. Of course the goal is to provide as much value from your content marketing to as much of your target audience as possible. At this point, despite this definition and explanation, you’re probably still wondering what exactly content marketing is. We can get more clarity by considering a few examples.
He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Site viewers tend to move through a Web site in a non-linear, unpredictable manner, making web pages more like newspapers than books. They can enter a site from any page, and move between pages as they choose. As such, it’s best to create content for each page that is not dependent on other sections. Related links can help to guide the reader to background or explanatory information.
There are many firms that offer content marketing services, often paired with SEO or PR. If you’re simply too busy to do it yourself and aren’t ready to manage it in-house, then hiring a firm may be your best option. But if you want to jump in and do your own content marketing the easiest way is to start blogging. It will likely be hard at first, but the more you do it, the better you’ll get at it. Following tips from websites like Copyblogger you’ll quickly learn how to craft content for your website or blog that will engage readers and turn them into customers or clients. But while technically good writing and the right headlines can help, it’s not the key to creating great content that is the best form of content marketing.
The content writer doesn’t just write 500 words on how great your hat shop is and call it a day; a good content writer will ensure that in addition to content being fresh, it’s also optimized for the specific keywords that are going to increase your search ranking, bringing more visitors to your site.  We understand the value of a great headline, appropriate keyword density, and keep up with current SEO best practices to ensure that the methods we’re using are the most effective.  If you’ve been seeing your search ranking sinking, a good content writer can dig you out of the hole of SEO silence.
While it's true Google can do a lot of the distribution work for you, it hinges on making smart decisions with your content strategy. In other words, Google might distribute the content you create, but it might distribute it onto page 32. Your job is to make sure as much content as possible appears as high up on page one as possible. This means your writers should be working closely with your SEO specialist to determine what keywords to go after -- ideally a combination of long tail terms and head terms, at an appropriate level of competitiveness given your domain authority and how aggressively you can go after the terms. Of course, that content should also be optimized for on-page SEO to improve its chances of ranking highly. 

Organize your content so that your website is easy to navigate. Use hyperlinks to articles on your own website and to other helpful sites. Do keyword research to determine what keywords people are likely to use to find your content. Sprinkle your content with those keyword phrases, paying particular attention to your article title, headings and your leading paragraph.  Provide alternate text descriptions for your images (Google loves knowing what images mean).


Customize your resume and cover letter. If you decide to go a more traditional route and apply for a permanent content writing position at a writing based agency or organization, you will need to customize your resume and cover letter to fit the position. This will show your employer that you noted the skills outlined in the job posting and that you can fulfill the expectations of the position.
We have the team. We have the technology. Now we have to actually start "doing" the content marketing. In this blog post, we can't cover every manner of sin when it comes to creating content, but we can go over 1) the types of content assets a content marketing team could be creating to demonstrate the breadth of the opportunities available to the content marketing team, and 2) who should be involved in creating those assets.
Very helpful article. It narrows things down nicely and also helped me to realize that my article could use some trimming up. When I started it I was worried that it wasn’t ‘enough’, now I know that I need to do some more editing. Thank you so much, I got a lot out of it. And I do agree that my notes from this will make a wonderful proofreading tool.
The content writer doesn’t just write 500 words on how great your hat shop is and call it a day; a good content writer will ensure that in addition to content being fresh, it’s also optimized for the specific keywords that are going to increase your search ranking, bringing more visitors to your site.  We understand the value of a great headline, appropriate keyword density, and keep up with current SEO best practices to ensure that the methods we’re using are the most effective.  If you’ve been seeing your search ranking sinking, a good content writer can dig you out of the hole of SEO silence.
Read Joe Pulizzi's excellent book Epic Content Marketing. I started reading it after I wrote this post and it confirmed and expanded what I already knew about content marketing, with much more detail than I could ever go into here. Something Pulizzi emphasizes which I originally left out was the importance of focusing on producing mobile-friendly content, since smartphones are becoming the dominant way in which most of our customers access content. Also read Michael Hyatt's Platform, mentioned above. Frequent websites like those of Content Marketing Institute, Ragan, Copyblogger, Michael Hyatt, and Gary Vaynerchuk and sign up for their email newsletters. It won't take you long to become not just familiar with content marketing, but an expert.
One of the most powerful tools out there is the simple Video Sales Letter. Whether you’re doing a simple “text based’ video or a full on “talking head” video we’ve got the copy to power it. You simply insert the information about your product and ScriptDoll writes your script for you. You take everything that SciptDoll creates, read it out loud into a recorder, and you’ve got a pro quality Video or Audio Commercial that’s ready to sell your product or service fast. Most people realize the power of video as a sales tool but have no idea how to actually write the copy and scripts that power these videos. ScriptDoll makes it easy for even the new marketer or entrepreneur.
Really, there’s no right or wrong answer as to which type of writing contract you should pursue.  I’ve worked in every possible combination from part-time freelancing on the side to full-time freelancing to full-time remote work for a single employer.  Most people will find it easiest to start with a few small freelance projects, which will get their feet wet enough to figure out which course of action to pursue.

The supply chain of digital content marketing mainly consists of commercial stakeholders and end-user stakeholders which represent content providers and distributors and customers separately.[34] In this process, distributors manage the interface between the publisher and the consumer, then distributors could identify the content that consumers need through external channels and implement marketing strategies. For instance, Library and document supply agencies as intermediaries can deliver the digital content of e-books, and e-journal articles to the users according to their search results through the electronic channels. Another example is when consumers pay for the acquisition of some MP3 downloads, search engines can be used to identify different music providers and smart agents can be used by consumers to search for multiple music provider sites. In a word, the digital content marketing process needs to be conducted at the business level and service experience level because when consumers are accessing digital content, their own experience depends on the complex network of relationships in the content marketing channels such as websites and videos. The consumers interact directly with distributors in the big supply chain through various digital products which have an important role in meeting the requirements of the consumers. The design and user experience of these channels directly decides the success of digital content marketing.[27]


Don’t forget about your preview text! This is the copy beside the subject line. If you don’t write customized copy, most ISPs will pull the beginning of your email body copy. This is a great chance to provide some explanatory language if you have a subject line that gets creative so that readers will definitely know what’s inside the email once they open it.
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