Read Joe Pulizzi's excellent book Epic Content Marketing. I started reading it after I wrote this post and it confirmed and expanded what I already knew about content marketing, with much more detail than I could ever go into here. Something Pulizzi emphasizes which I originally left out was the importance of focusing on producing mobile-friendly content, since smartphones are becoming the dominant way in which most of our customers access content. Also read Michael Hyatt's Platform, mentioned above. Frequent websites like those of Content Marketing Institute, Ragan, Copyblogger, Michael Hyatt, and Gary Vaynerchuk and sign up for their email newsletters. It won't take you long to become not just familiar with content marketing, but an expert.
To me, the two best copywriters in the world are Frank Kern and Dan Kennedy. These are two individuals that I admire most. Not because of what they've achieved. But, because of this skill that I hold near and dear to my heart. The ability to write compelling and killer sales copy that will sell anything is so vital in business. Some get that. But, most people don't.

In mid 2016, an Indian tea company (TE-A-ME) has delivered 6,000 tea bags[29] to Donald Trump and launched a video content on YouTube and Facebook. The video campaign received various awards including most creative PR stunt[30] in Southeast Asia after receiving 52000+ video shares, 3.1M video view in first 72-hour and hundreds of publication mentions (including Mashable, Quartz,[31] Indian Express,[32] Buzzfeed[33]) across 80+ countries.
Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.

New York University is a global university. Writing on the website should address to the university community while knowing that the outside is viewing. Prospective students do not want to read marketing spin, and they consistently ignore content specifically aimed at them. Instead, they seek content that is addressed at our current students in the hopes they find out "what it’s really like." Thus, we endeavor to put our best content forward to our current students while keeping the writing accessible for prospective students.

In 2009, I released “Autoresponder Apprentice” and “Email Copy Made Easy”, two highly-touted email copywriting programs in conjunction with the American Writers And Artists Inc. These in-depth programs teach both copywriters and entrepreneurs how to craft the most highly effective emails and autoresponders possible. They’re among AWAI’s biggest selling products ever.


Great article! Working on a new informational site for a service industry my husband and i are starting locally. This has been the best advice i have yet to read – as a blogger and a content junkie myself – it is difficult to write for other people because i do read every word – however one of my employees writes his own estimates and emails to customers – and drives me insane with his “wordiness” I’m always taking out words – and years ago i learned in business law that you could read every 3 words in a contract to get thru it quickly- and have the jest of it – (then go back and reread later
In 2009, I released “Autoresponder Apprentice” and “Email Copy Made Easy”, two highly-touted email copywriting programs in conjunction with the American Writers And Artists Inc. These in-depth programs teach both copywriters and entrepreneurs how to craft the most highly effective emails and autoresponders possible. They’re among AWAI’s biggest selling products ever.
×