Eventually, you should have a useful overview, which will be a great help in your SEO copywriting process. It helps to create a table of your keywords to summarize the information. Try to come up with combinations of keywords as well, then order the keywords by some kind of priority. Which of these keywords are particularly important to rank for and closest to your mission statement, and which ones less so? When choosing which keywords to tackle first, you should also consider how likely it is that your pages will rank for that specific keyword. In many cases, focusing on less popular and less competitive keywords can be a good strategy at first. Read our posts about why you should focus on long-tail keywords if you would like to know more about the importance of less competitive keywords.
When a content writer puts together a piece for a website, e-zine, blog, or newsletter, he or she doesn’t just have to make sure that the piece is well written, it also has to be nicely formatted and properly displayed on the screen. With clever and (dare I say) artistic placement of headings and subheadings, the content writer ensures that your copy doesn’t look like an insurmountable wall of text. A good content writer can take your complicated idea and turn it into an easily digestible and accessible piece of copy that pleases your readers, and keeps more eyes on you.
A copywriter is someone who understands people, knows what his audience likes and chooses the words that will appeal to them. The headline, words, phrases, sentences and paragraphs used in the content have to persuade and cause readers to take a specific action. An SEO copywriter also understand how Google feels about certain words and phrases, especially long tail phrases.
Another one of the advantages of the plan is that it can even help you live longer. As with other insurance, the idea behind life insurance is that if you have the funds, you will have enough in your account to pay for medical and hospital expenses in the event that you get sick. In fact, a variety of different types of insurance can be applied to this life plan, and it is important to know that different plans will work for different people.
At this stage of growth, it's also time to assign dedicated leadership to your content marketing team -- unless you want two dozen people reporting to the CMO. Many organizations hire a Director of Content, VP of Content, Chief Content Officer, or Editor-in-Chief to lead the entire content marketing team. This individual sets the vision for the team, secures budget, hires the right talent, contributes content ideas, solves for growth, and helps coordinate with other leaders across the marketing organization so content marketing doesn't become too siloed.
Living the Writer’s Life: John Rugh Fired Up and Better Than Ever: How Taking a Step Back Helped This Writer Move Forward John Rugh is the kind of person who’s clearly cut out for the writer’s life. He devotes his free time to everything from mountain biking to rock climbing to fishing in the desert. But he came up short in his first attempt at professional writing. Frustrated, he went back to traditional employment. And that’s when everything changed, and he realized what kind of life he could have as a writer if he’d just pursue his passion whole-heartedly. Find out how he’s doing that, and why this time, he’s determined to succeed …
The NFL is one of the most popular sports league in the world. Football is now one of the most watched television programs and many people even go to the stadium for a weekend, sometimes for a full week and don’t have to leave the house. The NFL is synonymous with some of the best football players in the history of the game. One of the key aspects of this is that football players are people who enjoy competition.
There are as many types of content marketing as there are types of content--far too many to cover here. My intent is to give you an introduction to content marketing and get you thinking like a content marketer so you’ll see the opportunities all around you. Soon you’ll be coming up with 50 content marketing ideas every day. You won’t be able to stop seeing opportunities to create content. Here are five examples to help your mind start percolating.
Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.