If your score is too high, it doesn’t mean you need to dumb things down for your readers — it just means you might need to make simpler word choices or cut down your complex sentences. This ensures that visitors of varying education levels can get value from your content, and that readers who may speak English as a second language will understand it too. It also just helps keep your tone clear and relatable which should always be a goal when you’re creating web content.
Videos. Gary Vaynerchuk is a master of content marketing using online video, just take a look at his YouTube channel. He got his start creating videos to promote his family’s wine store and through those videos and other online marketing he eventually grew it to a $45M empire. Videos and podcasts are a largely untapped form of content marketing because people think it’s expensive and hard. But with the falling cost of professional grade equipment creating high quality video and audio content is easier than ever. Amateur video content marketing has been used to sell blenders, launch new dental products, and market Hong Kong visa consulting services. What video could you throw together for your company that might change your fortunes overnight? It might be easier than you think.
As he enters the decision stage Bob is ready to make a move. He originally wanted to handle his tax problem himself, but after thoroughly researching his options he’s decided to hire help. His neighbor had highly recommended a different firm, but after viewing your pricing page he clicks on your free consultation offer and reaches out to you. Congratulations on your new customer! Content marketing helped Bob to find your business, qualify him as an amazing lead, and easily close the deal because he had already made the decision to hire you based on your content and expertise.
Virtual money is not like physical money that is physically stored in banks. These currencies are created by using software programs and sometimes are traded without human intervention. Virtual currencies are created at will by software programs that give rise to them. Virtual currencies, such as Ether, can be created by anyone for any reason they want.
"Ideation" is a marketing industry buzzword that describes the creative process of finding a subject, title and angle to write about; and ideation begins with analytics. Most ideation is done in a team setting, but freelance writers are usually on their own. Which is why it's helpful to know how professional marketing teams generate ideas. Before doing that, successful content writers need to:
I have a quick question though. Do you know of any copywriting courses that can help me copywrite in English for an audience that has English as their second language? It is a tricky one as obviously not only the audience´s level of English but also their culture and their mother tongue would dramatically influence their interpretation of the copy.
Your specific needs might vary -- for instance, perhaps you need subject matter expertise in your writers, or coding experience from your long-form content creators. Or perhaps your titles differ, and your "content creators" are actually "content strategists", or your "social media manager" is really a "specialist." Make edits as you see fit, but these frameworks should be helpful in getting you started if this is your first time hiring for any of these positions.
For example, with a stock exchange you can only trade a particular company’s stock (the actual currency in which your account is managed). That means that no matter how much of a company’s stock you own, you cannot buy the stock on an exchange and keep it in your account. Additionally, it is very difficult to do this, even with a specialized brokerage account.