While it's true Google can do a lot of the distribution work for you, it hinges on making smart decisions with your content strategy. In other words, Google might distribute the content you create, but it might distribute it onto page 32. Your job is to make sure as much content as possible appears as high up on page one as possible. This means your writers should be working closely with your SEO specialist to determine what keywords to go after -- ideally a combination of long tail terms and head terms, at an appropriate level of competitiveness given your domain authority and how aggressively you can go after the terms. Of course, that content should also be optimized for on-page SEO to improve its chances of ranking highly.
Say you’re a personal trainer and your business has plateaued over the past year or so. You’re still looking to grow your client base, so you start a blog and write 2 to 3 keyword-optimized posts each week that explain how to get fit, eat right, and lose weight. These posts start to rank in the search engines over time and when spring hits, people start to search online about ways to get in shape for beach season. They come across your blog, read your expert posts, and keep coming back to learn from you week after week. While some of these people choose to make changes on their own, others decide that they should trust the expert to do what they do best and call you for a free consultation, eventually signing up for one of your training programs.
With the pace of social media and the frequency of blogging, not to mention that many of your content assets will be used across multiple campaigns and teams, a lightweight project management tool is critical. I recommend using a free software called Trello, which helps you organize your content, set deadlines, attach files, and collaborate with multiple teammates. Another great tool for keeping content projects organized from planning to publishing is Zerys -- a content marketing tool with a built-in marketplace of professional writers.
The NFL is one of the most popular sports league in the world. Football is now one of the most watched television programs and many people even go to the stadium for a weekend, sometimes for a full week and don’t have to leave the house. The NFL is synonymous with some of the best football players in the history of the game. One of the key aspects of this is that football players are people who enjoy competition.
Practice article writing. Learn how to write a newspaper article and how to write a wikiHow article. As a professional content writer, you may find a position that focuses on journalistic article style writing, or more educational how to writing. Study the form, structure, voice, and tone of each type of article so you are familiar with both types.
The reason is that each form of writing has its own style. News is delivered AP style, in short, informational paragraphs with the meat of the story at the top. Blogging is personable, friendly and often opinionated. Ad copy is short and persuasive. White papers are long; they describe a problem and provide the solution. But, regardless, each and every category is content, and each style writers master makes them more valuable and in demand.
In mid 2016, an Indian tea company (TE-A-ME) has delivered 6,000 tea bags to Donald Trump and launched a video content on YouTube and Facebook. The video campaign received various awards including most creative PR stunt in Southeast Asia after receiving 52000+ video shares, 3.1M video view in first 72-hour and hundreds of publication mentions (including Mashable, Quartz, Indian Express, Buzzfeed) across 80+ countries.
The content you create should be shared on the social networks on which you're active. (And if you're not active on any, this is one of the reasons to get started.) Moreover, Google's algorithm considers social signals as one of its most important ranking factors -- socially shared content is a vote of approval, or at the very least importance, so it makes sense Google would consider it when deciding whether a post should rank well in organic search.
In order to go about trading, you are going to need to pick a market that is promising enough to make the transaction worthwhile. Do a little research and see if there are any strategies that you can use to trade currencies in real time. In the end, as long as you pick a good market and one that offers a reasonable profit margin, you will be more than compensated for your trouble.
Content writers might enroll in electronic writing certificate programs. These programs are available at the undergraduate and graduate levels and offer courses in such topics as Web design, blogging, wikis, electronic rhetoric, and technical writing. In many cases, employers are more considered about writing and grammar skills than with education. Many employers require a writing test to be completed by applicants.