Businesses focused on increasing sales through content marketing should look at traditional e-commerce metrics including click-through-rate from a product-page to check-out and completion rates at the check-out. Altogether, these form a conversion funnel. Moreover, to better understand customers' buying habits, they should look at other engagement metrics like time spent per page, number of product-page visits per user, and re-engagement.
I have a quick question though. Do you know of any copywriting courses that can help me copywrite in English for an audience that has English as their second language? It is a tricky one as obviously not only the audienceĀ“s level of English but also their culture and their mother tongue would dramatically influence their interpretation of the copy.
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