These findings provide an empirical foundation to organise the interview outline and the type of interviewees that should be recruited in the following interviews. More importantly, the results mentioned above indicate that journalists in Fujian do embrace new technologies. In this case, the journalists are not resisting media convergence because they have negative attitudes towards new technologies but due to institutional, organisational and value reasons, which will be discussed thoroughly in the next section.
Two alternative paths are presently available for the local press industry to thoroughly address the issue of content for new media outlets. The first path is to remove the administrative hierarchy between metropolis newspapers and party organs, with the new media centre providing news to both newspapers and new media outlets for further editing. In this case, the new media outlets are not incorporated into the new media centre but remain at the same administrative level as the traditional media departments. Hence, the vertical communication between the new media centre and various new media outlets increases, yet the horizontal interaction between newspapers and new media outlets dramatically reduces. The second path is to insulate the newspapers from converging news production, with the centre producing content independently for new media outlets.
Such standpoint has led local press groups to successively adopt diverse approaches over the past two years to cope with the challenge of new media. Among these approaches, the ‘extendedly ameliorated’ path, namely the implementation of incremental development of newspapers through flow reconstruction whilst retaining their original production system (Mai, 2012: 118), has become a common option of most local press groups. Although media convergence exerts an increasingly significant effect on these local press groups, relevant empirical studies remain limited at present. The current study analyses the perceptions of local newspaper journalists on and evaluations of media convergence through a survey and 20 in-depth interviews so as to disclose the effects of the dominant path of media convergence on local press groups based on the understanding of and reflection on the viewpoints of the ‘insiders’.

The first phase of China’s media reform, that is, the marketisation of Chinese media, began when the State Administration of Publication on the National Press Managers’ Conference officially announced in December 1978 the decision to pursue the business operation of newspapers. Accordingly, a media system with Chinese characteristics, that is, the ‘enterprise management of institutions’, was established. In 1983, the Central Committee of the Communist Party of China promulgated Document No. 37 to encourage business operation within media organisations.
In the early stages after the foundation of China, domestic journalists assumed the primary role of ‘propagators’. From the 1980s to the 1990s, China’s journalists have started to undertake other roles, such as ‘information providers’, ‘information interpreters’, ‘advocators’ and ‘profit makers’. Evidently, their professional roles have become increasingly diversified. In recent years, domestic journalists have gradually ‘returned to the essence of journalism’ in their selection of professional roles (Chen and Jiang, 2008). Most professional journalists have identified with the objective and neutral role of an ‘information provider’ (Zhang and Wu, 2014).
Yóulǐkǎ (Eureka), Jiālìfúníyàzhōu -- Shéi céng xiǎng zhìzuò gènghǎo de Hànyǔ xuéxí ruǎnjiàn huì gǎibiàn Yàzhōu jìsuànjī shìjiè? Wénlín Yánjiūsuǒ fābù le zuìxīn bǎn de jiàoyù ruǎnjiàn, bìng tuīchū yī zhěngtào yòngyú chǔlǐ Zhōngwén, Rìwén hé Hánwén (CJK) zìfú de quánxīn móshì. Zhè yī qīdài yǐjiǔ de bǎnběn tuīchū zhī shí zhèngzhí Hànyǔ xuéxí kè ruǎnjiàn duǎnquē, duì jìsuànjī hé zhìnéng shǒujī kāifāzhě Yàzhōu shìchǎng de wèilái yùcè sìqǐ de shíqī. Shǒuxí zhànlüèjiā Yīlìshābái Lánzhān (Elisabeth Nuboer-Ranjan) yīzhēnjiànxiě de zhǐchū, “Wénlín duì shǒuzhǐ cāozuò shèbèi jìshù hé OCR jìshù de yǐngxiǎng jiāng huì hàndòng zhège hángyè.” Zhè shì zhōngduān yònghù de hǎo xiāoxi, dàn dāng kāifāshāng jìnxíng xiāngyìng tiáozhěng shí kěnéng huì jīfā zhèndàng.
Guānyú “Hàn-Yīng Yànyǔ Cídiǎn”: Xiàndài Yǔyán qīkān duì Luósēnnuò (Rohsenow) cídiǎn de píngjià shì “dàigěi rén yúkuài tǐyàn, yìyú shǐyòng ... wèi pǔtōng Yīngyǔ dúzhě kāiqǐ le Zhōngguó mínjiān zhìhuì de bǎokù ... duì rènhé jíbié de yǔyán xuéshēng hé rènhé xūyào jīngpì géyán de rén dōu shì jí jù xīyǐnlì qiě shífēn shòuyì de.” (89, 2005). Yóu Wénlín Yánjiūsuǒ (zhǐzhìbǎn de biānzhìzhě) kāifā de xīnbǎn ruǎnjiàn wèi xuéxí yànyǔ zhè yī bǎoguì zīyuán zēngtiān le xīn de wéidù. Ruǎnjiàn bǎnběn zhuān wèi pèihé Wénlín Hànyǔ Xuéxí Ruǎnjiàn 4.2 huò gèng gāo bǎnběn shǐyòng ér shèjì. Yōngyǒu Wénlín qiángdà de ABC diànzǐ cídiǎn de quánbù jíhé, yìwèizhe jiǎntǐ hé fántǐ Zhōngwén de dúzhě kěyǐ shíshí fǎngwèn gèzhǒnggèyàng de cítiáo yǐ tànqiú Luósēnnuò jiàoshòu jīngliáng fānyì de wēimiào zhī chù, bìng lǐjiě Zhōngwén yànyǔ gēng shēnkè de hányì.
Such a characteristic of we-media has further squeezed the price bidding space of the new media of Fujian press industry in the area of content in local journalists’ eyes. What is worse, the procedure of three-phase censorship that deviates from the logic of new media is not strictly followed during the course of converging news production. Delays in the course of censorship have not only impaired the market competitiveness of the new media in terms of content, but also considerably reduced the willingness of journalists to collaborate with the new media centre.
The case study of Fujian indicates that what lies beneath the persistent tension between newspaper offices and new media departments is substantively a conflict of economic interest that results from the competitive relationship amongst various media outlets within the local press group since the period of media conglomeration. Adjusting the administrative structure cannot reduce this tension as long as the economic logic is not thoroughly challenged.
Wénlín ABC EDOC shì zài ABC gǔdài Hànyǔ cíyuán cídiǎn de jīchǔ shàng biānxiě, gāi cídiǎn shì Xiàwēiyí Dàxué Chūbǎnshè rè pěng de ABC Xìliè zhīyī; tā háishi dì-yī kuǎn kě sōusuǒ gǔdài Hànyǔ zìyuán de diànzǐ cídiǎn, qí zhòngdiǎn zàiyú yǔyīn hé Zhōnghuá wénhuà gēnyuán de hányì. Jīngguò jīngxīn shèjì, shìyòng yú fēi zhuānyè rényuán hé zhuānyè rénshì, zhè bù cídiǎn fēicháng yìyú shǐyòng, nèiróng yǐ zìmǔ shùnxù biānpái, yōngyǒu zhòngduō chuàngxīn de císhū gōngnéng. Měi ge cítiáo tígōng yī ge huò duō ge kěnéng de cíyuán, fēnjiě fāyīn hé qítā xiāngguān shùjù. Cídiǎn jiāng cífǎ shàng yǒu guānlián de cízǔ héwéi “cí xì”, yǐbiàn gèng qīngxī de chǎnshì yǔ zhī guānlián de pàishēngcí hé qítā cíyuán biànhuà. Wénlín ABC EDOC cídiǎn diànzǐ bǎn nèihán yī piān jùyǒu zhòngyào yìyì de zuòzhě xù, jièshàole zuòzhě duì Hànyǔ zài Yàzhōu de yǔyánxué dìwèi kànfǎ, xiángshùle Hànyǔ yǔyán jíqí yuánxíng zuìchū de yǔyīn hé cífǎ shǔxìng.
The case study of Fujian indicates that what lies beneath the persistent tension between newspaper offices and new media departments is substantively a conflict of economic interest that results from the competitive relationship amongst various media outlets within the local press group since the period of media conglomeration. Adjusting the administrative structure cannot reduce this tension as long as the economic logic is not thoroughly challenged.
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