Following this logic, understanding why many of the journalists claimed that the underlying method of media reform lies in ‘pay walls’ when they were asked about the future of media convergence. In this vision, the exploration of newspapers on the new media platform has limited value. The premium content produced by newspapers and the protection for the copyright of these contents are sufficient conditions for the survival and stability of newspapers. A few journalists placed equal emphasis on the importance of newspaper contents but they acknowledged the mutually complementary relationship between new media and newspapers, thinking that the new media will develop towards rapidity, shallowness and interactivity in the future while newspapers will become considerably profound and specialised in content. They believe that both entities can implement accurate user demand-oriented communication by means of technology, such as ‘big data’.
Only six days after the first Mop post about the video, the kitten killer’s home was revealed as the town of Luobei in Heilongjiang Province, in the far northeast, and her name — Wang Jiao — was made public, as were her phone number and her employer. Wang Jiao and the cameraman who filmed her were dismissed from what the Chinese call iron rice bowls, government jobs that usually last to retirement and pay a pension until death.
The definition of full-media convergence is similar to that of media convergence that was developed in light of current practices in Europe and the US. However, as Menke et al. (2016) argued in their comparative study of European convergence journalism, the processes of convergence depend on national and cultural factors, thereby resulting in different convergence practices within specific newsrooms. To gain an improved understanding of the current convergence in China, the factors that make China’s case substantially different from Europe and the US must be considered.
Two alternative paths are presently available for the local press industry to thoroughly address the issue of content for new media outlets. The first path is to remove the administrative hierarchy between metropolis newspapers and party organs, with the new media centre providing news to both newspapers and new media outlets for further editing. In this case, the new media outlets are not incorporated into the new media centre but remain at the same administrative level as the traditional media departments. Hence, the vertical communication between the new media centre and various new media outlets increases, yet the horizontal interaction between newspapers and new media outlets dramatically reduces. The second path is to insulate the newspapers from converging news production, with the centre producing content independently for new media outlets.
The first phase of China’s media reform, that is, the marketisation of Chinese media, began when the State Administration of Publication on the National Press Managers’ Conference officially announced in December 1978 the decision to pursue the business operation of newspapers. Accordingly, a media system with Chinese characteristics, that is, the ‘enterprise management of institutions’, was established. In 1983, the Central Committee of the Communist Party of China promulgated Document No. 37 to encourage business operation within media organisations.
La Jolla, Jiāzhōu — Wénlín Yánjiūsuǒ SPC yǒuxiàn gōngsī xuānbù Axel Schuessler bóshì de «Gǔdài Hànyǔ Zìyuán Zìdiǎn ‧ Wénlín Diànzǐ Bǎn» (ABC Etymological Dictionary of Old Chinese, Wenlin ABC EDOC), jí Wénlín Hànyǔ Xuéxí Ruǎnjiàn 4.3.2 Wánzhěngbǎn (Wénlín Wánzhěngbǎn) de zìdiǎn chājiàn xiànyǐ fābù. Wénlín ABC EDOC chājiàn wánquán jíchéngle Wénlín ABC Cídiǎn, shòujià wéi $59, zài 2016 nián 10 yuè 1 rìqián gòumǎi jǐn xū $29. Zài Wénlín ABC EDOC zìdiǎn chājiàn fābù qiánbùjiǔ, wǒmen hái fābùle Wénlín ABC HDC, zhè shì yī kuǎn àn zìmǔ shùnxù suọ̌yǐn de «Hànyǔ Dà Cídiǎn» ruǎnjiàn bǎn, yóu Victor H. Mair (biānjí) biānzuǎn. Wénlín 4.3.1 bǎn de yònghù kě miǎnfèi shēngjí zhì 4.3.2 bǎn.
29 Wan, M., Sino-Japanese Relations: Interaction, Logic, and Transformation (Stanford: Stanford University Press, 2006); Reilly, J., “China's history activism and Sino-Japanese relations,” China: An International Journal, Vol. 4, No. 2 (2006), pp. 189–216; J.C. Weiss, “Powerful patriots: nationalism, diplomacy and the strategic logic of anti-foreign protest,” PhD thesis, University of California, San Diego, 2008.
B. Wang Lilin. “Xuzhou Han huaxiangshi yanjiuzhong gongren xianxiang de zai renshi” (A Reconsideration of Generally Acknowledged Phenomena in the Study of Han Stone Pictorial Reliefs at Xuzhou) in Xuzhou bowuguan sanshinian jinian wenji (30th Anniversary Commemorative Edition of Collected Works of The Xuzhou Museum). (Beijing: Yanshan chubanshe, 1992), 166.
An in-depth interview was thereafter conducted to provide an explanation for journalists’ attitude towards new media as well as to answer the research questions 2 and 3. A total of 12 respondents who left their contact information were recruited as interviewees. Given that media convergence is a process of integration among all newspaper offices within one press group, the recruitment of the interviewees was conducted with the press group unit rather than the single newspaper office. Apart from journalists, the leadership and editors of new media centres who had worked in the newspaper newsroom were also recruited as interviewees to obtain an improved understanding of the influences of media convergence on the press industry. The different degrees of experience in news gathering and editing of these directors and editors could be beneficial, particularly their insider’s viewpoint, which will compliment and support that of the journalists. From February to March 2016, the authors recruited eight directors or editors of new media centres for in-depth interviews through snowball sampling.

To encourage journalist participation, two newspaper offices in Fujian added ‘volume of news feeding to the centre’ in the their evaluation criteria for journalists’ work performance, and many other newspaper offices of the Fujian press industry stimulated the initiatives of journalists for collaboration with ‘remuneration’ (Gaofei) or ‘points’ (Gaofen). Motivated by these measures, a few journalists, particularly the young and junior ones, began to adapt to the working tempo of rapid publication and multiple ‘versions’ of a single story. Others, particularly old and senior journalists, had matter-of-fact reactions to such measures. From the perspective of the new media centre director and editors, the material rewards that failed to meet the expectations of journalists constitute the primary reason for the latter’s reluctance to participate. However, interviews with journalists revealed that their willingness to contribute news reports depends on the anticipated gains and the price that they may have to pay for such participation.
Zhang, ZA, Wu, T (2014) The dual declinings of propagandist and watchdog roles: Chinese Journalists’ media role perception, the changes and antecedents (‘Xuanchuanzhe’ yu ‘jianduzhe’ de shaungchong shiwei: Zhongguo xinwen congyezhe meijie juese renzhi, bianqian ji yingxiang yinsu). Journal of International Communication (Guoji xinwenjie) 6: 61–75.
Approaches to writing instruction developed in North America have gradually made their presence felt in other parts of the world during recent years. A curricular evaluation of the local needs, instruction, assessments, teacher preparation, and other pedagogical factors is crucial for the successful transmission and integration of those approaches into the new contexts. Set against the background of recent, exuberant scholarly discussions of the issue of transplanting Western writing pedagogies, this article presents an observational report of a typical college English curriculum for non-majors in China, with a focus on its writing component. The study has found that English writing is taught under the guidance of a nationally unified syllabus and examination system. Rather than assisting their students to develop thoughts in writing, teachers in this system are predominantly concerned about the teaching of correct form and test-taking skills. Because of their relatively low economic status in China, English teachers have to work extra hours and have little time to spend on individual students or on furthering their professional training. However, signs of recent Western writing pedagogies, such as pre-writing and multiple-drafting activities, are identified in classrooms and textbook publishing, which indicate the possibility of successful adaptations of the recent Western writing pedagogies in the Chinese context.

The case study of Fujian indicates that what lies beneath the persistent tension between newspaper offices and new media departments is substantively a conflict of economic interest that results from the competitive relationship amongst various media outlets within the local press group since the period of media conglomeration. Adjusting the administrative structure cannot reduce this tension as long as the economic logic is not thoroughly challenged.

The effects of the dominant path of media convergence on the mid-size press industry are the focus of this study. The path chosen by the press industry in other regions of China may differ from the dominant one in Fujian due to the nuances of power structure, level of economic development, size of press group and other factors. For example, the Nanfang Media Group’s choice of the fully transformed path has a bearing on its pioneering spirit and remarkable investment, which are derived from its distance from the centre of political power, the prosperity of the market economy in Guangdong and the surrounding areas, and the considerable assets from accumulation within the media group in the past decades (Yin and Liu, 2013). Nevertheless, Fujian’s case discloses the common challenges that the Chinese press industry will face as they further advance the convergence regardless of which path they choose. This study also develops an analytical framework based on the interplay amongst the state, media and journalists to be used in future research on China’s media convergence.

Though holding relatively positive attitude towards new media as revealed in the survey, local journalists in Fujian’s press groups did not embrace the convergence with new media enthusiastically. The main change brought about with the convergence, after the establishment of the new media centre and the reconstruction of the news production workflow within Fujian’s press groups, is the journalists being currently expected to feed news to the centre so that the gap of contents for the new media outlets will be filled. During the interviews, directors, editors and journalists unanimously agreed that media convergence enhanced the requirements for timeliness and accuracy of news production as well as increased the intensity of journalists’ workload, but failed to radically alter the methods of selecting and writing news, thereby bearing no significant influence on journalists. A few journalists indicated their willingness to commit immediately to the convergence of news production; however, other journalists refused to cooperate with the new media centre.
Prompts from new media centre editors that ‘users responded intensely’ are often believed as too trivial to be ‘worth writing about’, hence are ultimately ignored by journalists. Editors blame the journalists’ reaction on lack of awareness, that is, journalists lack knowledge of new media, underestimate the intensity of competition between the press industry and commercial new media and overlook user demands. In fact, journalists expressed their concern regarding increasingly intense market competition in both the survey and in-depth interviews. They sensed that when various types of newspapers obtain news clues from new media and as reportage becomes increasingly homogenised, newspapers are confronted with increasingly intense competition.
In the early 1990s, Chinese press industry strategically expanded policy limits by using the tension between the state and capitals (Akhavan-Majid, 2004). For example, the operation management strategy through structural ‘zoning’ (Pan, 2000) and the content strategy pursuing newsworthiness to the maximum within the permissible policy scope (Zhao, 1996). Thus, newspapers that transform from ‘Party Mouthpiece’ to ‘Party Publicity Inc.’ (Lee et al., 2006) gained substantial rewards from the market whilst performing their propaganda function.
Both viewpoints have consistent cores, that is, the adherence to the principle that ‘content shall dominate’, which underscores the importance of content resources in maintaining and promoting the influential power of newspapers and in assisting newspapers to step out of the ‘cold winter’. This situation further evokes the hesitation of and the resistance from the journalists of the Fujian press industry as they maintain their professional dignity with effort.

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