Following this logic, understanding why many of the journalists claimed that the underlying method of media reform lies in ‘pay walls’ when they were asked about the future of media convergence. In this vision, the exploration of newspapers on the new media platform has limited value. The premium content produced by newspapers and the protection for the copyright of these contents are sufficient conditions for the survival and stability of newspapers. A few journalists placed equal emphasis on the importance of newspaper contents but they acknowledged the mutually complementary relationship between new media and newspapers, thinking that the new media will develop towards rapidity, shallowness and interactivity in the future while newspapers will become considerably profound and specialised in content. They believe that both entities can implement accurate user demand-oriented communication by means of technology, such as ‘big data’.
Wénlín 4.2 fābù de tóngshí, gōngsī wǎngzhàn de zhěngtǐ chóngxīn shèjì yě jiēzhǒng'érlái, xīn wǎngzhàn bāohán le Hànyǔ Pīnyīn, jiǎntǐ, fántǐ xíngshì de fānyì. Wénlín 4.2 Bǎn kě zài wǎngshàng (wenlinshangdian.com) shēngjí, shēngjí fèiyòng jǐn shí Měiyuán, yòngyú zhīchí chǎnpǐn kāifā. Wénlín zuìjìn fābù de Yuēhàn Luósēnnuò biānjí de “Hàn-Yīng Yànyǔ Cídiǎn” ruǎnjiàn de fùfèi yònghùmen: Hànyǔ Yànyǔ ABC Cídiǎn (Hàn-Yīngyǔ Cídiǎn), yě kě zài wǎngshàng yǐ 19.99 Měiyuán gòumǎi, hái jiāng miǎnfèi huòdé Wénlín 4.2 shēngjíbǎn.
To encourage journalist participation, two newspaper offices in Fujian added ‘volume of news feeding to the centre’ in the their evaluation criteria for journalists’ work performance, and many other newspaper offices of the Fujian press industry stimulated the initiatives of journalists for collaboration with ‘remuneration’ (Gaofei) or ‘points’ (Gaofen). Motivated by these measures, a few journalists, particularly the young and junior ones, began to adapt to the working tempo of rapid publication and multiple ‘versions’ of a single story. Others, particularly old and senior journalists, had matter-of-fact reactions to such measures. From the perspective of the new media centre director and editors, the material rewards that failed to meet the expectations of journalists constitute the primary reason for the latter’s reluctance to participate. However, interviews with journalists revealed that their willingness to contribute news reports depends on the anticipated gains and the price that they may have to pay for such participation.