The communication of technology is an important social activity, which has played a significant role in the area of language service industry. In order to help students get familiar with technical writing, the college of foreign languages and literatures of Fudan University has invited four technical writers from top 10 multinational companies to teach students how to write technical documents properly by citing examples and specific projects from the industry. Such professional training has proved to be a success since all students love the course and have more interest in translation industry. The rapid growth of service localization has resulted in inclusion of technical writing as a key component in a well-established professional’s translation competence.Therefore,it is necessary to incorporate technical writing courses into China’s translator-training system.
A total of 300 journalists from 11 newspapers (i.e., Xiamen Daily, Xiamen Evening News, Haixi Morning Post, Strait Herald, Fujian Daily, Strait Urban News, Fuzhou Daily, Fuzhou Evening News, Quanzhou Evening News, Southeast Morning Post and Strait Urban News (South Fujian Edition)) in the cities of Xiamen, Fuzhou and Quanzhou responded to the survey. After eliminating the ones in which over half of the questions were left unanswered, 274 copies of effective questionnaires were retrieved (completion rate = 91.3%). Two researchers input the data into SPSS19.0 and performed mutual proofreading to correct the errors in the manual input process. The findings were obtained through analysis of variance (ANOVA) and correlation analysis.
Lāqiáolā (La Jolla), Jiālìfúníyà zhōu—Zhōngwén Xuéxí Ruǎnjiàn Wénlín hé CDL zìtǐ jìshù de kāifā shāng——Wénlín Yánjiūsuǒ xīn tuīchū de «Hàn-Yīng yànyǔ cídiǎn» ruǎnjiàn bǎn xiànyǐ zhīchí fántǐzì, cídiǎn yóu Yuēhàn Luōsēnnuò (John S. Rohsenow) biānjí. Xiàndài yǔyán qīkān duì Luōsēnnuò (Rohsenow) cídiǎn de píngjià shì “ dàigěi rén yúkuài tǐyàn, yìyú shǐyòng ... Wèi pǔtōng Yīngyǔ dúzhě kāiqǐle Zhōngguó mínjiān zhìhuì de bǎokù ... duì rènhé jíbié de yǔyán xuésheng hé rènhé xūyào jīngpì géyán de rén dōu shìjí jù xīyǐnlì qiě shífēn shòuyì de” (89, 2005). Yóu Wénlín Yánjiūsuǒ (zhǐ zhì bǎn de biānzhì zhě) kāifā de xīnbǎn ruǎnjiàn wèi xuéxí yànyǔ zhè yī bǎoguì zīyuán zēngtiānle xīn de wéidù. Gāi ruǎnjiàn bǎnběn yīng yǔ Wénlín Hànyǔ Xuéxí Ruǎnjiàn 4.1 huò gèng gāo bǎnběn jiéhé shǐyòng. Yōngyǒu Wénlín qiángdà de ABC Diànzǐ Cídiǎn de quánbù jíhé, yìwèizhe jiǎntǐ hé fántǐ Zhōngwén de dúzhě kěyǐ shíshí fǎngwèn gèzhǒnggèyàng de cítiáo yǐ tànqiú Luōsēnnuò jiàoshòu jīngliáng fānyì de wēimiào zhī chù, bìng lǐjiě Zhōngwén yànyǔ gèng shēnkè de hányì. Shìyòng yú suǒyǒu liúlǎnqì de bǎnběn zhèngzài jījí kāifā zhōng. Zhè yī xīn diànzǐ bǎn de shòuzhòng wèi pǔtōng Yīngyǔ hé Hànyǔ dúzhě, yǐjí rénlèixué, yǔyánxué, wénxué, shèhuìxué, xīnlǐxué, lìshǐxué zàinèi de gèzhǒng lǐngyù de zhuānjiā. Xīnbǎn Wénlín 4.2 huò gèng gāo bǎnběn de ruǎnjiàn kě fǎngwèn https://www.wenlinshangdian.com wǎngshang gòumǎi, shòujià wèi 19.99 Měiyuán. Zuìjìn yóu Xiàwēiyí Dàxué Chūbǎnshè chūbǎn de «ABC Hàn-Yīng Yànyǔ Cídiǎn» bāohánle yuē 4000 duō tiáo Hànyǔ yànyǔ, gēnjù Hànyǔ Pīnyīn zhuǎnlù hé Hànzì (biāozhǔn jiǎntǐ), ànzhào yànyǔ shǒucí (詞/词 cí) de zìmǔ shùnxù páiliè, fùdài de Yīngwén shūmiàn zhíyì (rú bìyào yě huì cǎiyòng yìyì). Qítā nèiróng bāohán: jiǎnyào yòngfǎ zhùshì, láiyuán, bìngxíng biǎodá, cānzhào yǐnyòng yǐjí yìngyòng shílì. Chúle yànyǔ zhīwài, zìdiǎn hái dàiyǒu guānjiàncí suǒyǐn (Zhōng-Yīngwén), bāokuò suǒyǒu shèjí de cítiáo hé huàtí. Biānzhě duì zhèxiē yànyǔ zài chuántǒng yǔ dāngdài Zhōngguó shèhuì zhòngdì dìngyì, jiégòu, yòngtú hé lìshǐ jìnxíngle xuéshù jièshào, lièchūle wénxiàn jí hé xiāngguān yànyǔ de xuéshù yánjiū.
Although the effects of media convergence from a journalist perspective are waiting to be further examined, a comprehensive view of the influence of new media on news production has been achieved by Chinese scholars. Existing studies indicate that journalists’ attitude towards new media is complicated. On one hand, the use of the Internet and we-media, such as QQ, Weibo and Wechat, has been considered to boost the work efficiency of journalists, enhance the interaction between journalists and readers and increase the transparency of news production (Wu and Zhang, 2015). On the other hand, an increasing number of journalists are also inclined to attribute the loss of ‘journalistic ideal’ to multifarious pressures provoked by new media (Ding and Wei, 2014). Given the development of mobile Internet and prevalence of we-media since the beginning of the 21st century, information and opinions from netizens have gradually become a vital source of news for traditional media and the public (Wu and Zhang, 2015; Zhou, 2014), and the objectivity of news and journalists’ authoritativeness have been impaired (Bai, 2013).
To date, the pioneers of media convergence have been thoroughly studied by Chinese scholars. Other press groups as ‘followers’, particularly the local press groups that adopted the dominant path of media convergence, are less highlighted and rarely focused within journalism studies, although they are precisely what have crucially endowed the landscape of Chinese media convergence with regional diversity. The deficiency in relevant studies has entailed the urgent choice of Chinese scholars to focus on media convergence of the local press industry.
Wénlín 4.2 fābù de tóngshí, gōngsī wǎngzhàn de zhěngtǐ chóngxīn shèjì yě jiēzhǒng'érlái, xīn wǎngzhàn bāohán le Hànyǔ Pīnyīn, jiǎntǐ, fántǐ xíngshì de fānyì. Wénlín 4.2 Bǎn kě zài wǎngshàng (wenlinshangdian.com) shēngjí, shēngjí fèiyòng jǐn shí Měiyuán, yòngyú zhīchí chǎnpǐn kāifā. Wénlín zuìjìn fābù de Yuēhàn Luósēnnuò biānjí de “Hàn-Yīng Yànyǔ Cídiǎn” ruǎnjiàn de fùfèi yònghùmen: Hànyǔ Yànyǔ ABC Cídiǎn (Hàn-Yīngyǔ Cídiǎn), yě kě zài wǎngshàng yǐ 19.99 Měiyuán gòumǎi, hái jiāng miǎnfèi huòdé Wénlín 4.2 shēngjíbǎn.
Lā Qiáolā (La Jolla), Jiālìfúníyàzhōu -- Wénlín Yánjiūsuǒ Shèhuì Mùdì Gōngsī (SPC), Wénlín Hànyǔ Xuéxí Ruǎnjiàn 4.2 bǎn fāxíng gōngsī, xuānbù chénglì dì-yī rèn dǒngshìhuì. Dǒngshìhuì chéngyuán bāokuò: Xiàwēiyí Dàxué Mǎnuò'ā Xiàoqū Zhōngguó Yánjiū Zhōngxīn fùzhǔrèn, Kǒngzǐ Yánjiūsuǒ zhǔrèn Rèn Yǒuméi (Cynthia Ning) bóshì; Shèngdìyàgē Zhōulì Dàxué Zhōngwén Xiàngmù gùwèn, “Měiguó Zhōngwén Jiàoshī Xuéhuì Zázhì” zhǔbiān Zhāng Zhèngshēng (Zheng-sheng Zhang); Richard Cook bóshì (yánjiū yǔ kāifā fùzǒngcái); Elisabeth Nuboer-Ranjhan (zhànlüè guānxì fùzǒngcái); Mark Roblee（yíngxiāo fùzǒngcái) hé Tom Bishop (zǒngcái).
In light of the relationship between newspapers and websites, Mai (2012: 118–119) classified the path of media convergence of Chinese press industry into three types: extendedly ameliorated, establishing a convergence platform with newspapers as the core without changing the mechanism of content production and the structure of press industry; new media driven, setting up a convergence platform with new media as the core to push forward newspapers to progressively transform the flow, relationship and concept of news production; and fully transformed, replacing the original structure of the press industry with a brand new structure. Of the three, the ‘extendedly ameliorated’ approach has become the dominant path of media convergence because it rarely challenges the intrinsic structural restriction of press groups.
67 The side with higher audience costs is less likely to back down in a foreign crisis and therefore able to signal its intentions to other states more credibly than states with lower audience costs. Fearon, J.D., “Domestic political audiences and the escalation of international disputes,” American Political Science Review, Vol. 88, No. 3 (1994), pp. 577–92. Weiss, “Powerful patriots: nationalism, diplomacy and the strategic logic of anti-foreign protest.”
The major obstacle to journalists’ willingness to collaborate is not their unawareness of the immense influence that new media has upon the press industry but their professional dignity. That is, the fiercer the competition that the press industry encounters, the greater the urgency that the journalists feel in defending the boundary between themselves, professionals and amateurs, who encompass all types of emerging information providers on new media. This elitist imagination of the profession motivates journalists to resist collaborating with the new media centres and inspires those who actively adapted themselves to converging news production.
Simply speaking, media convergence is the process of integrating new media into the system of traditional media. Thus, journalists’ attitude towards the new media constitutes the foundation for better understanding of journalists’ attitude towards the convergence between traditional media and new media. Moreover, media convergence carries a prognosis that news production will move further to the direction towards timeliness, interactivity and use-centredness. Given that the newsroom routine adjusts rapidly, particularly as the audience increasingly engages in news production and professional boundaries blur further, the following questions need to be answered: Will the viewpoint of journalists towards new media become considerably negative? How will this attitude affect their perception of the convergence process between new media and traditional media?
To date, only a few studies have evaluated the influences of media convergence from a Chinese journalists’ perspective. Limited research has reflected the equivocal attitude of journalists towards media convergence and disclosed various factors that affect journalists’ attitude. Chan et al. (2006) conducted a survey involving full-time journalists in Shanghai and Hangzhou and indicated that journalistic websites founded by traditional media have higher credibility than their counterparts founded by commercial portal website. However, the perceived credibility of mainstream media organisations’ websites and commercial portals varies with the beliefs of journalists on journalism. A case study of the Shenzhen Newspaper Group conducted by Yin and Liu (2014) revealed a pessimistic view of media convergence from this organisation’s journalists and emphasised that the analysis of media convergence in non-Western countries must be contextualised within the relationship between state and media. Based on previous studies, a conclusion can be drawn as follows: To provide an insight into the effects of media convergence on the Chinese press industry, the relationship among state, media and journalists should be considered.
These findings provide an empirical foundation to organise the interview outline and the type of interviewees that should be recruited in the following interviews. More importantly, the results mentioned above indicate that journalists in Fujian do embrace new technologies. In this case, the journalists are not resisting media convergence because they have negative attitudes towards new technologies but due to institutional, organisational and value reasons, which will be discussed thoroughly in the next section.
65 The coefficient of the interaction term was not statistically significant because of the small n of the treatment group. This indicates that we cannot be 95% certain that we would retrieve similar results over repeated samples. However, the dynamics are similar when comparing Beijingers' use of the internet and newspapers, thus further providing evidence that “new” media are more effective than “old” media in appeasing citizens. See Stockmann, “What kind of information does the public demand?”
The effects of the dominant path of media convergence on the mid-size press industry are the focus of this study. The path chosen by the press industry in other regions of China may differ from the dominant one in Fujian due to the nuances of power structure, level of economic development, size of press group and other factors. For example, the Nanfang Media Group’s choice of the fully transformed path has a bearing on its pioneering spirit and remarkable investment, which are derived from its distance from the centre of political power, the prosperity of the market economy in Guangdong and the surrounding areas, and the considerable assets from accumulation within the media group in the past decades (Yin and Liu, 2013). Nevertheless, Fujian’s case discloses the common challenges that the Chinese press industry will face as they further advance the convergence regardless of which path they choose. This study also develops an analytical framework based on the interplay amongst the state, media and journalists to be used in future research on China’s media convergence.