After 2008, ‘full-media’ became a keyword with which scholars discussed China’s press industry. Studies that focus on the effects of full-media are categorised into two approaches: media economics and media performance approaches. The media economics approach generalises the experience and lessons of convergence practices and evaluates the influence of media convergence on newspaper development mostly from a business operation perspective by adopting case studies combined with the personal observation of researchers (cf. Tang and Cao, 2015; Yang, 2013). By contrast, the media performance approach analyses the method of content delivery on the new media platforms of newspapers as well as predicts (through content analysis) the influence of convergence on the progress of society’s democratisation from the media ethics perspective (cf. Huang, 2013; Cai, 2011).
The shortcomings of this study lie in the non-random sampling method on which the survey relies and the theoretical saturation of the findings drawn from the single case. Aside from adopting better sampling techniques, future research can appeal to an editor-centric perspective to comprehensively assess the effects of media convergence. Also, future research can perform comparative analyses across regions or countries to further disclose the multiplicity of convergence effects and its relationship with the regionally and nationally specific factors.
Such a characteristic of we-media has further squeezed the price bidding space of the new media of Fujian press industry in the area of content in local journalists’ eyes. What is worse, the procedure of three-phase censorship that deviates from the logic of new media is not strictly followed during the course of converging news production. Delays in the course of censorship have not only impaired the market competitiveness of the new media in terms of content, but also considerably reduced the willingness of journalists to collaborate with the new media centre.
Wénlín Hànyǔ xuéxí ruǎnjiàn (Wénlín Wánzhěngbǎn) hé zìdiǎn kuòzhǎn chéngxù de kāifāzhě, Wénlín Yánjiūsuǒ Shèhuì Mùdì Gōngsī (SPC) wèi Hànyǔ xuéxí, yánjiū hé kāifā, tígōng ruǎnjiàn jiějué fāng'àn. Wénlín de shǐmìng shì bāngzhù rénmen xuéxí Hànyǔ hé Yīngyǔ, cùjìn bùtóng wénhuà jiān de jiàoyù, lǐjiě, gòngchǔ hé hézuò; fāzhǎn yǔyán hé jiàoyù kēxué, jìshù hé jìqiǎo. Yù liǎojiě gèngduō Wénlín Yánjiūsuǒ Shèhuì Mùdì Gōngsī de xiángqíng, qǐng diǎnjī wenlin.com.
Only six days after the first Mop post about the video, the kitten killer’s home was revealed as the town of Luobei in Heilongjiang Province, in the far northeast, and her name — Wang Jiao — was made public, as were her phone number and her employer. Wang Jiao and the cameraman who filmed her were dismissed from what the Chinese call iron rice bowls, government jobs that usually last to retirement and pay a pension until death.
The article’s hook is the story of a woman who stomped a cat to death with a high-heeled shoe and anonymously uploaded a video to the Internet. When it spread to the forums on Mop.com, the Human Flesh Search Engine kicked into gear as people were outraged by the video, and within days, a combination of detective work, crowdsourcing, and media attention allowed them to track down and identify the woman and exact their wrath on her:
Following this logic, understanding why many of the journalists claimed that the underlying method of media reform lies in ‘pay walls’ when they were asked about the future of media convergence. In this vision, the exploration of newspapers on the new media platform has limited value. The premium content produced by newspapers and the protection for the copyright of these contents are sufficient conditions for the survival and stability of newspapers. A few journalists placed equal emphasis on the importance of newspaper contents but they acknowledged the mutually complementary relationship between new media and newspapers, thinking that the new media will develop towards rapidity, shallowness and interactivity in the future while newspapers will become considerably profound and specialised in content. They believe that both entities can implement accurate user demand-oriented communication by means of technology, such as ‘big data’.

According to Mai (2012: 155–168), these two paths have rendered the cooperative interactions between the traditional and new media outlets far less frequent, if not totally suspended, and are likely to further alienate the newspapers from the original or latest new media departments. In other words, both paths create new administrative barriers whilst breaching or circumventing the original administrative barriers.
To encourage journalist participation, two newspaper offices in Fujian added ‘volume of news feeding to the centre’ in the their evaluation criteria for journalists’ work performance, and many other newspaper offices of the Fujian press industry stimulated the initiatives of journalists for collaboration with ‘remuneration’ (Gaofei) or ‘points’ (Gaofen). Motivated by these measures, a few journalists, particularly the young and junior ones, began to adapt to the working tempo of rapid publication and multiple ‘versions’ of a single story. Others, particularly old and senior journalists, had matter-of-fact reactions to such measures. From the perspective of the new media centre director and editors, the material rewards that failed to meet the expectations of journalists constitute the primary reason for the latter’s reluctance to participate. However, interviews with journalists revealed that their willingness to contribute news reports depends on the anticipated gains and the price that they may have to pay for such participation.
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