In light of the relationship between newspapers and websites, Mai (2012: 118–119) classified the path of media convergence of Chinese press industry into three types: extendedly ameliorated, establishing a convergence platform with newspapers as the core without changing the mechanism of content production and the structure of press industry; new media driven, setting up a convergence platform with new media as the core to push forward newspapers to progressively transform the flow, relationship and concept of news production; and fully transformed, replacing the original structure of the press industry with a brand new structure. Of the three, the ‘extendedly ameliorated’ approach has become the dominant path of media convergence because it rarely challenges the intrinsic structural restriction of press groups.
The communication of technology is an important social activity, which has played a significant role in the area of language service industry. In order to help students get familiar with technical writing, the college of foreign languages and literatures of Fudan University has invited four technical writers from top 10 multinational companies to teach students how to write technical documents properly by citing examples and specific projects from the industry. Such professional training has proved to be a success since all students love the course and have more interest in translation industry. The rapid growth of service localization has resulted in inclusion of technical writing as a key component in a well-established professional’s translation competence.Therefore,it is necessary to incorporate technical writing courses into China’s translator-training system.
The official statement of the objective of Chinese media convergence lies in coping with the impacts generated by the information technology revolution. Among those impacts, the decline of tax revenue from media industries is one catalyst for Chinese press industry playing the role of precursor of media convergence. In early 2008, the press industry experienced a phase of decline. Until 2015, China’s television industry firstly took on a gliding tendency in the totality of media placement of advertising, with the advertising revenue of the radio industry deemed stable (Cui, 2016: 6–8). The decline of circulation and advertising revenues is often attributed to the effects of new media such as the change in habits of media exposure. Compared with the radio and television industries, the press industry faces more severe challenges from new media. Thus, the press industry has substantially intense impetus to converge with new media.
Li, M. (2017). Jishu chuanbo xingzhi kecheng de sheji yu shixian tansuo: yi tongji daxue shiyong yingyu xiezuoke weili (Design and practice of courses with TC features—Case study of practical english writing course at Tongji University). Shanghai Ligong Daxue Xuebao (Shehui Kexue Ban )(Journal of University of Shanghai for Science and Technology), 39(2), 101–107. [李梅. (2017). 技术传播性质课程的设计与实现探索——以同济大学实用英语写作课为例.《上海理工大学学报(社会科学版)》39(2), 101–107].Google Scholar
Moreover, most journalists willing to provide news to the new media centres are from party organs, whereas the majority of the metropolis newspaper journalists resisted collaboration. To understand the reason behind such contrast, note that new media centres are governed by party organs in terms of administrative hierarchy and are completely independent of metropolis newspaper offices in terms of finances. Compared with the metropolis newspapers, the party organ has relatively few barriers to the new media centres and a high degree of resource sharing. Such disparity has resulted in an operational obstacle between metropolis newspaper offices and the new media centre. To the new media leadership, this obstacle is precisely the underlying reason for newspapers and the new media to continue to be integrated but stay incompatible. The pattern of this relationship affects journalists’ willingness to collaborate.
The authors adopted a semi-structural interview and provided an outline for the journalists that mainly revolved around the following nine questions: (1) When did you start using new media in your daily work? (2) What is your reason for using new media? (3) What do you think is the role of new media in news production? (4) What measures have been adopted by the press group that you are currently working for in terms of media convergence? (5) Did such measures result in changes in your daily work? If yes, what are such changes? What can you say about these changes? (6) How do you interpret the effects of media convergence on journalists based on your personal experience? (7) What is your overall evaluation of the media convergence within the press group you are working for? (8) Are you aware of the measures of other press groups in terms of media convergence? What is your opinion on their measures? (9) What can you say about the viewpoint of the local press industry that media convergence is the way out for its current predicament? Specific to the interviewees of other categories, the questions varied in terms of how they are stated and their order of arrangement.
In 2001, the Publicity Department of CPC, the State Administration of Radio, Film and Television, and the General Administration of Press and Publication issued the Opinions on Intensifying Reform on the Press, Publication, Radio, Film and Television Industry, thereby establishing media groups concurrently operating across media and regions as well as initiating comprehensive adjustment over the capital structure of media groups. In late 2003, the State Council issued the Notice on Printing and Issuing Two Regulations on Supporting the Transformation of Cultural Industry Development and that of Cultural Institutions into Enterprises in the Trail of Cultural System Reform to separate operative resources, such as the contents of social service and mass entertainment, from present institutional resources, thereby realising capitalisation. Henceforth, the gap in the domain of ownership has been further filled, and media reform has entered the capitalisation stage.
65 The coefficient of the interaction term was not statistically significant because of the small n of the treatment group. This indicates that we cannot be 95% certain that we would retrieve similar results over repeated samples. However, the dynamics are similar when comparing Beijingers' use of the internet and newspapers, thus further providing evidence that “new” media are more effective than “old” media in appeasing citizens. See Stockmann, “What kind of information does the public demand?”
Such a characteristic of we-media has further squeezed the price bidding space of the new media of Fujian press industry in the area of content in local journalists’ eyes. What is worse, the procedure of three-phase censorship that deviates from the logic of new media is not strictly followed during the course of converging news production. Delays in the course of censorship have not only impaired the market competitiveness of the new media in terms of content, but also considerably reduced the willingness of journalists to collaborate with the new media centre.