To encourage journalist participation, two newspaper offices in Fujian added ‘volume of news feeding to the centre’ in the their evaluation criteria for journalists’ work performance, and many other newspaper offices of the Fujian press industry stimulated the initiatives of journalists for collaboration with ‘remuneration’ (Gaofei) or ‘points’ (Gaofen). Motivated by these measures, a few journalists, particularly the young and junior ones, began to adapt to the working tempo of rapid publication and multiple ‘versions’ of a single story. Others, particularly old and senior journalists, had matter-of-fact reactions to such measures. From the perspective of the new media centre director and editors, the material rewards that failed to meet the expectations of journalists constitute the primary reason for the latter’s reluctance to participate. However, interviews with journalists revealed that their willingness to contribute news reports depends on the anticipated gains and the price that they may have to pay for such participation.
The sense of crisis brought about by intense competition would permeate throughout the ranks of journalists from top to bottom. For the latter, competition with peers are normal in the condition of having multiple newspapers in the same city. However, previous rivalries were fair contests between ‘professional journalists’, whereas present struggles involve unfair competition with ‘vulgar non-professionals’.
The case study of Fujian indicates that what lies beneath the persistent tension between newspaper offices and new media departments is substantively a conflict of economic interest that results from the competitive relationship amongst various media outlets within the local press group since the period of media conglomeration. Adjusting the administrative structure cannot reduce this tension as long as the economic logic is not thoroughly challenged.
The definition of full-media convergence is similar to that of media convergence that was developed in light of current practices in Europe and the US. However, as Menke et al. (2016) argued in their comparative study of European convergence journalism, the processes of convergence depend on national and cultural factors, thereby resulting in different convergence practices within specific newsrooms. To gain an improved understanding of the current convergence in China, the factors that make China’s case substantially different from Europe and the US must be considered.