The case study of Fujian indicates that what lies beneath the persistent tension between newspaper offices and new media departments is substantively a conflict of economic interest that results from the competitive relationship amongst various media outlets within the local press group since the period of media conglomeration. Adjusting the administrative structure cannot reduce this tension as long as the economic logic is not thoroughly challenged.

Debates on the social influence of information technology have constantly been conducted around the ‘technology and democracy’ theme. The introduction of information technology, particularly the Internet, was once lauded with immense optimism and was thought to provide journalists with substantial latitude of free speech. Unfortunately, the media convergence of the Fujian press industry clearly demonstrates that the tensions between politics and technology fail to generate significant journalistic freedom in the Chinese local press industry. In fact, the logic of technology has been incorporated into the political logic such that new media outlets have assimilated the structure and routines of traditional media. This tendency is not unique to the dominant path of media convergence but prevails in every local press industry that is in pursuit of converging news production. Accordingly, the effects of such development on the ecology of China’s journalism must be further explored.

For Western journalism researchers, media convergence generally refers to the ‘cooperation and collaboration between formerly distinct media newsrooms and other parts of the modern media company’ (Deuze, 2004: 140). Chinese scholars were considerably inclined to use the phrase ‘full-media’ (Quan Meiti) to describe the convergence process. Full-media, which is a term coined by Chinese media practitioners, implies a figure of oriental holism under the perspective of Chinese traditional philosophy (Ji et al., 2013). Mai (2012: 41) employed observation and in-depth interviews and defined full-media convergence as ‘a mode of structural integration of news production, dissemination and business operation on the platforms of new communication technology’.


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It is further revealed in this study that the newsroom routines, multiskilling and other factors that significantly affect the attitude of journalists in European and American countries towards media convergence do not sufficiently account for the reluctance of Chinese journalists. The latter is ascribed to the institutional, organisational and individual complexities of the Chinese press industry, within which the competition for market between the traditional and new media departments is implicitly permitted as long as it does not threaten the bottom line of political safety, and the ideology of professionalism with which the journalists identify provides the justification for their willingness to confront the severe challenges from the non-professional information providers (e.g., we-media) by collaborating with the new media centre.


16 Expertise is defined as a source's “presumed knowledge and ability to provide accurate information.” See Petty, R. and Wegener, D., Attitude Change: Multiple Roles for Attitude Change (Boston: McGraw-Hill, 1998), p. 344. Objectivity refers to perceptions of media sources to be unbiased, accurate, fair and “to tell the whole story.” See Iyengar, S. and Kinder, D.R., Psychological Accounts of Agenda-Setting (Beverly Hills: Sage, 1985); Miller, J. and Krosnick, J., “News media impact on the ingredients of presidential evaluations: politically knowledgeable citizens are guided by a trusted source,” American Journal of Political Science, Vol. 44, No. 2 (2000), pp. 301–15.
From a new perspective, this article proposes four principles in understanding and interpreting Han dynasty brick and stone pictorial reliefs. First, adopt a three-dimensional viewpoint to describe and interpret the motifs. Second, follow the order of “bottom to top and right to left” in viewing the pictorial presentations. Third, take a holistic approach in appreciation, examining the pictorial reliefs together with the architectures of the tombs, memorial arches and other monumental pieces. And fourth, develop a comprehensive method of investigation, situating the Han pictorial reliefs in the historical context, including social customs, philosophical ideas, intellectual culture, economic development and advances in architecture. In writing the article, the author has done a systematic analysis, using contemporary historical texts, archaeological findings and modern works.
As a component of the media reform, the convergence of Chinese press industry is also state-guided in nature. Investigation on the convergence processes of the Chinese press industry will inevitably involve the discussion on ‘the media institution with Chinese characteristics’. However, this discussion does not mean that the convergence is rigid. The tension among three forces, that is, economy, technology and politics, has also shaped the path of China’s media convergence (Yu, 2015). The convergence of Chinese press industry also takes on significant regional diversity, and is subject to power structure, regional economic development level, status quo of business operation and consequences of a newspaper’s preliminary digitisation.

A professional company was commissioned to transcribe the anonymously processed materials. The tape scripts were then analysed in three phases. Firstly, a preliminary coding was accomplished by performing a line-by-line coding of the transcription as well as by defining the segments relevant to the issues under investigation. Secondly, new codes were formed by synthesising the preliminary codes, with focus laid on frequently occurring segments. Lastly, the new codes, between which the association was explored, were rearranged where it was used as basis for the construction of a consistent theoretical exposition.


By the end of 2012, the circulation and advertising revenues of the Fujian press industry declined substantially, indicating its entry into a ‘cold winter’. Secretary-General Xi Jinping delivered the ‘8•19’ speech in 2014. Subsequently, Fujian’s press groups began to receive local fiscal support, actually ‘reaching a consensus’ and advancing media convergence. In 2014 alone, the Xiamen Daily Group gained substantial support from the municipal government, thereby pioneering the establishment of a ‘central control platform of converged media’ and a new media centre, which has been followed by several other press groups in Fujian.
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On the event of the shipwreck in the Yangtze River last year, I sent (passengers’ identity numbers) to the editor-on-duty of the website. He said, ‘Tell me the number of (Fuzhou) people’. I told him he could roughly estimate the number by counting those identity numbers starting with ‘35’. He said, ‘You might as well help me count’. I was being busy on the spot. And I was expected to be the one managing such trivial matters! (Interviewee No. 14)
In addition, technology is equally a vital impetus for China’s media reform. Since the reform and opening-up, the popularisation of satellite technology, the Internet, mobile Internet and other technologies have changed the microscopic form, industrial structure, business model and operational mentality of Chinese media as well as accelerated the progress of media reform (Xiong et al., 2010).
Both viewpoints have consistent cores, that is, the adherence to the principle that ‘content shall dominate’, which underscores the importance of content resources in maintaining and promoting the influential power of newspapers and in assisting newspapers to step out of the ‘cold winter’. This situation further evokes the hesitation of and the resistance from the journalists of the Fujian press industry as they maintain their professional dignity with effort.

The communication of technology is an important social activity, which has played a significant role in the area of language service industry. In order to help students get familiar with technical writing, the college of foreign languages and literatures of Fudan University has invited four technical writers from top 10 multinational companies to teach students how to write technical documents properly by citing examples and specific projects from the industry. Such professional training has proved to be a success since all students love the course and have more interest in translation industry. The rapid growth of service localization has resulted in inclusion of technical writing as a key component in a well-established professional’s translation competence.Therefore,it is necessary to incorporate technical writing courses into China’s translator-training system.

The recruitment of interviewees was conducted for two rounds. Given the demonstrative effect of the media convergence of the Xiamen Daily Group within the province and even the entire industry, the authors contacted seven media practitioners from this organisation to undergo the first round of interview. Consequently, one director, one editor and five newspaper journalists were involved as interviewees in this round. After developing a preliminary knowledge of the opinions of the Xiamen Daily Group journalists towards media convergence, the authors conducted a second round of interview. Three directors, three editors and seven journalists were recruited as interviewees from several other press groups, including Fujian Daily Group, Fuzhou Daily News Press and Quanzhou Evening News Press, thereby promoting the diversity of the interviewees in the aspect of age, years at work and newspaper type. Except for one journalist from the Fujian Daily Group who was interviewed via telephone, all the 19 others underwent face-to-face interviews (Table 1).

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