For Western journalism researchers, media convergence generally refers to the ‘cooperation and collaboration between formerly distinct media newsrooms and other parts of the modern media company’ (Deuze, 2004: 140). Chinese scholars were considerably inclined to use the phrase ‘full-media’ (Quan Meiti) to describe the convergence process. Full-media, which is a term coined by Chinese media practitioners, implies a figure of oriental holism under the perspective of Chinese traditional philosophy (Ji et al., 2013). Mai (2012: 41) employed observation and in-depth interviews and defined full-media convergence as ‘a mode of structural integration of news production, dissemination and business operation on the platforms of new communication technology’.
By the end of 2012, the circulation and advertising revenues of the Fujian press industry declined substantially, indicating its entry into a ‘cold winter’. Secretary-General Xi Jinping delivered the ‘8•19’ speech in 2014. Subsequently, Fujian’s press groups began to receive local fiscal support, actually ‘reaching a consensus’ and advancing media convergence. In 2014 alone, the Xiamen Daily Group gained substantial support from the municipal government, thereby pioneering the establishment of a ‘central control platform of converged media’ and a new media centre, which has been followed by several other press groups in Fujian.

Moreover, the decline of influence on public opinion is definitely another key factor that triggered the convergence within Chinese press industry. It is fairly illustrated in Secretary-General Xi Jinping’s ‘8•19’ speech on ‘boost the convergence between traditional and new media, and completely apply new technology in innovating the forms of media communication to seize a commanding height in the field of information communication’ (Liu, 2014). This situation is relatively similar to that of the media conglomeration in the late 1990s, when the legitimacy of reform stemmed from the policy of making domestic media ‘bigger and stronger’ to pre-empt the anticipated foreign competition in the World Trade Organization era. Meanwhile, a majority of domestic press groups were established based on administrative decrees rather than on business demands (Chen and Lee, 1998). Eliminating ‘dispersion’ and ‘chaos’ in the public opinion domain is the key factor that catalyses both media conglomeration and media convergence.


One of the goals of media convergence in the reconstruction process is to modify the journalist–editor relationship by veering from ‘journalist-centred’ to ‘editor-centred’, such that journalists shall mainly undertake the role of information gatherer, whereas editors perform the role of information synthesiser. Regarding real news production, most new media centre editors are recruited from the members of society who are familiar with new media but inexperienced in news gathering and editing; thus, they are mere ‘stevedores’ rather than ‘processors’ of texts. Given that editors lacked the required qualifications, journalists were forced to undertake additional tasks (e.g., verifying information and converting statements from frontline journalists into text) that should have been performed by editors.

Lā Qiáolā (La Jolla), Jiālìfúníyàzhōu -- Wénlín Hànyǔ Xuéxí Ruǎnjiàn hé CDL zìtǐ jìshù de kāifāzhě -- Wénlín Yánjiūsuǒ, yóu yī jiā pǔtōng qǐyè (gōngsī) zhuǎnxíng chéngwéi “shèhuì mùdì gōngsī” (SPC gōngsī). Tāngmǔ Bìxiǎopǔ (Tom Bishop) zhǔxí jiěshì le zhè yī juédìng: “Wǒmen de jiàoyù shǐmìng, cǐkè, zài fǎlǜ shang, chéngwéi le wǒmen cúnzài de gēnběn yìyì. Zhè yī xīn dìngwèi wèi ràng gèngduō de rén cānyù dào wǒmen de zǔzhī zhōng pūpíng le dàolù, tóngshí jiāng wǒmen de fāzhǎn tíshēng dào xīn de shuǐpíng. Xiànzài wǒmen yǒuquán yě bìxū zài wǒmen gōngsī de zhāngchéng zhōng guīdìng: jiàoyù jí qítā shèhuì mùdì shì wǒmen de zuìgāo zōngzhǐ.” Chúle yào kuòchōng yī zhī yōuxiù tuánduì, bāokuò cídiǎn biānzuǎn, yǔyánxué, biānchéng hé jiàoyù de dǐngjiān zhuānjiā, Wénlín Yánjiūsuǒ Gōngsī SPC dǎsuàn bǎ cídiǎn hé qítā xuéxí cáiliào fābù dào wǎngshàng, ràng quánqiú fúhé zīgé de gòngxiànzhě kěyǐ xiézuò gǎishàn bìng xiūzhèng Zhòng-Yāng zīyuánkù. Gōngsī de xīn dìngwèi biǎomíng línjìn fābù de Wénlín Hànyǔ Xuéxí Ruǎnjiàn 4.2 bǎn jiāng yǔ zhòngdà shēngjí hòu de gōngsī wǎngzhàn tóngbù lóngzhòng tuīchū.
The sense of crisis brought about by intense competition would permeate throughout the ranks of journalists from top to bottom. For the latter, competition with peers are normal in the condition of having multiple newspapers in the same city. However, previous rivalries were fair contests between ‘professional journalists’, whereas present struggles involve unfair competition with ‘vulgar non-professionals’.
Wénlín ABC EDOC shì zài ABC gǔdài Hànyǔ cíyuán cídiǎn de jīchǔ shàng biānxiě, gāi cídiǎn shì Xiàwēiyí Dàxué Chūbǎnshè rè pěng de ABC Xìliè zhīyī; tā háishi dì-yī kuǎn kě sōusuǒ gǔdài Hànyǔ zìyuán de diànzǐ cídiǎn, qí zhòngdiǎn zàiyú yǔyīn hé Zhōnghuá wénhuà gēnyuán de hányì. Jīngguò jīngxīn shèjì, shìyòng yú fēi zhuānyè rényuán hé zhuānyè rénshì, zhè bù cídiǎn fēicháng yìyú shǐyòng, nèiróng yǐ zìmǔ shùnxù biānpái, yōngyǒu zhòngduō chuàngxīn de císhū gōngnéng. Měi ge cítiáo tígōng yī ge huò duō ge kěnéng de cíyuán, fēnjiě fāyīn hé qítā xiāngguān shùjù. Cídiǎn jiāng cífǎ shàng yǒu guānlián de cízǔ héwéi “cí xì”, yǐbiàn gèng qīngxī de chǎnshì yǔ zhī guānlián de pàishēngcí hé qítā cíyuán biànhuà. Wénlín ABC EDOC cídiǎn diànzǐ bǎn nèihán yī piān jùyǒu zhòngyào yìyì de zuòzhě xù, jièshàole zuòzhě duì Hànyǔ zài Yàzhōu de yǔyánxué dìwèi kànfǎ, xiángshùle Hànyǔ yǔyán jíqí yuánxíng zuìchū de yǔyīn hé cífǎ shǔxìng.
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Lā Qiáolā (La Jolla), Jiālìfúníyàzhōu -- Wénlín Yánjiūsuǒ, Zhōngwén Xuéxí Ruǎnjiàn Wénlín hé CDL zìtǐ jìshù kāifāshāng, xuānbù tuīchū Wénlín Miǎnfèibǎn 4.2 bǎn. Wénlín zuìxīn de 4.2 miǎnfèibǎn ruǎnjiàn kě zài wǎngshàng (wenlinshangdian.com) miǎnfèi xiàzài. Miǎnfèi bǎnběn bāokuò sān ge cídiǎn, bāohán gòngjì 1100 duō ge cítiáo, 200 duō ge yùzhì chōurènkǎ de cíhuì xìnxī, bìng kěyǐ chuàngjiàn xīn cídiǎn; 1,400 duō ge chángyòngzì de zhú bǐ yǎnshì; jiǎntǐ, fántǐ hé pīnyīn de shìlì wénběn. Gōngnéng qiángdà de miǎnfèibǎn kě xiǎnshì chāoguò 80,000 ge Hànzì, dàiyǒu wánzhěng de Unicode 7.1 “Tǒngyī Hànzì” zìfú xiǎnshì, zhīchí de shūrù fāngshì bāokuò yīnbiāo pīnyīn zhuǎnhuàn, shǒuxiě shíbié, dāngè Hànzì yǔ fùhécí/cízǔ de pīnyīn zhuǎnhuàn.
Wénlín ABC EDOC shì zài ABC gǔdài Hànyǔ cíyuán cídiǎn de jīchǔ shàng biānxiě, gāi cídiǎn shì Xiàwēiyí Dàxué Chūbǎnshè rè pěng de ABC Xìliè zhīyī; tā háishi dì-yī kuǎn kě sōusuǒ gǔdài Hànyǔ zìyuán de diànzǐ cídiǎn, qí zhòngdiǎn zàiyú yǔyīn hé Zhōnghuá wénhuà gēnyuán de hányì. Jīngguò jīngxīn shèjì, shìyòng yú fēi zhuānyè rényuán hé zhuānyè rénshì, zhè bù cídiǎn fēicháng yìyú shǐyòng, nèiróng yǐ zìmǔ shùnxù biānpái, yōngyǒu zhòngduō chuàngxīn de císhū gōngnéng. Měi ge cítiáo tígōng yī ge huò duō ge kěnéng de cíyuán, fēnjiě fāyīn hé qítā xiāngguān shùjù. Cídiǎn jiāng cífǎ shàng yǒu guānlián de cízǔ héwéi “cí xì”, yǐbiàn gèng qīngxī de chǎnshì yǔ zhī guānlián de pàishēngcí hé qítā cíyuán biànhuà. Wénlín ABC EDOC cídiǎn diànzǐ bǎn nèihán yī piān jùyǒu zhòngyào yìyì de zuòzhě xù, jièshàole zuòzhě duì Hànyǔ zài Yàzhōu de yǔyánxué dìwèi kànfǎ, xiángshùle Hànyǔ yǔyán jíqí yuánxíng zuìchū de yǔyīn hé cífǎ shǔxìng.
The definition of full-media convergence is similar to that of media convergence that was developed in light of current practices in Europe and the US. However, as Menke et al. (2016) argued in their comparative study of European convergence journalism, the processes of convergence depend on national and cultural factors, thereby resulting in different convergence practices within specific newsrooms. To gain an improved understanding of the current convergence in China, the factors that make China’s case substantially different from Europe and the US must be considered.
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