For Western journalism researchers, media convergence generally refers to the ‘cooperation and collaboration between formerly distinct media newsrooms and other parts of the modern media company’ (Deuze, 2004: 140). Chinese scholars were considerably inclined to use the phrase ‘full-media’ (Quan Meiti) to describe the convergence process. Full-media, which is a term coined by Chinese media practitioners, implies a figure of oriental holism under the perspective of Chinese traditional philosophy (Ji et al., 2013). Mai (2012: 41) employed observation and in-depth interviews and defined full-media convergence as ‘a mode of structural integration of news production, dissemination and business operation on the platforms of new communication technology’.
The shortcomings of this study lie in the non-random sampling method on which the survey relies and the theoretical saturation of the findings drawn from the single case. Aside from adopting better sampling techniques, future research can appeal to an editor-centric perspective to comprehensively assess the effects of media convergence. Also, future research can perform comparative analyses across regions or countries to further disclose the multiplicity of convergence effects and its relationship with the regionally and nationally specific factors.
A total of 300 journalists from 11 newspapers (i.e., Xiamen Daily, Xiamen Evening News, Haixi Morning Post, Strait Herald, Fujian Daily, Strait Urban News, Fuzhou Daily, Fuzhou Evening News, Quanzhou Evening News, Southeast Morning Post and Strait Urban News (South Fujian Edition)) in the cities of Xiamen, Fuzhou and Quanzhou responded to the survey. After eliminating the ones in which over half of the questions were left unanswered, 274 copies of effective questionnaires were retrieved (completion rate = 91.3%). Two researchers input the data into SPSS19.0 and performed mutual proofreading to correct the errors in the manual input process. The findings were obtained through analysis of variance (ANOVA) and correlation analysis.
Lāqiáolā (La Jolla), Jiālìfúníyà zhōu—Zhōngwén Xuéxí Ruǎnjiàn Wénlín hé CDL zìtǐ jìshù de kāifā shāng——Wénlín Yánjiūsuǒ xīn tuīchū de «Hàn-Yīng yànyǔ cídiǎn» ruǎnjiàn bǎn xiànyǐ zhīchí fántǐzì, cídiǎn yóu Yuēhàn Luōsēnnuò (John S. Rohsenow) biānjí. Xiàndài yǔyán qīkān duì Luōsēnnuò (Rohsenow) cídiǎn de píngjià shì “ dàigěi rén yúkuài tǐyàn, yìyú shǐyòng ... Wèi pǔtōng Yīngyǔ dúzhě kāiqǐle Zhōngguó mínjiān zhìhuì de bǎokù ... duì rènhé jíbié de yǔyán xuésheng hé rènhé xūyào jīngpì géyán de rén dōu shìjí jù xīyǐnlì qiě shífēn shòuyì de” (89, 2005). Yóu Wénlín Yánjiūsuǒ (zhǐ zhì bǎn de biānzhì zhě) kāifā de xīnbǎn ruǎnjiàn wèi xuéxí yànyǔ zhè yī bǎoguì zīyuán zēngtiānle xīn de wéidù. Gāi ruǎnjiàn bǎnběn yīng yǔ Wénlín Hànyǔ Xuéxí Ruǎnjiàn 4.1 huò gèng gāo bǎnběn jiéhé shǐyòng. Yōngyǒu Wénlín qiángdà de ABC Diànzǐ Cídiǎn de quánbù jíhé, yìwèizhe jiǎntǐ hé fántǐ Zhōngwén de dúzhě kěyǐ shíshí fǎngwèn gèzhǒnggèyàng de cítiáo yǐ tànqiú Luōsēnnuò jiàoshòu jīngliáng fānyì de wēimiào zhī chù, bìng lǐjiě Zhōngwén yànyǔ gèng shēnkè de hányì. Shìyòng yú suǒyǒu liúlǎnqì de bǎnběn zhèngzài jījí kāifā zhōng. Zhè yī xīn diànzǐ bǎn de shòuzhòng wèi pǔtōng Yīngyǔ hé Hànyǔ dúzhě, yǐjí rénlèixué, yǔyánxué, wénxué, shèhuìxué, xīnlǐxué, lìshǐxué zàinèi de gèzhǒng lǐngyù de zhuānjiā. Xīnbǎn Wénlín 4.2 huò gèng gāo bǎnběn de ruǎnjiàn kě fǎngwèn https://www.wenlinshangdian.com wǎngshang gòumǎi, shòujià wèi 19.99 Měiyuán. Zuìjìn yóu Xiàwēiyí Dàxué Chūbǎnshè chūbǎn de «ABC Hàn-Yīng Yànyǔ Cídiǎn» bāohánle yuē 4000 duō tiáo Hànyǔ yànyǔ, gēnjù Hànyǔ Pīnyīn zhuǎnlù hé Hànzì (biāozhǔn jiǎntǐ), ànzhào yànyǔ shǒucí (詞/词 cí) de zìmǔ shùnxù páiliè, fùdài de Yīngwén shūmiàn zhíyì (rú bìyào yě huì cǎiyòng yìyì). Qítā nèiróng bāohán: jiǎnyào yòngfǎ zhùshì, láiyuán, bìngxíng biǎodá, cānzhào yǐnyòng yǐjí yìngyòng shílì. Chúle yànyǔ zhīwài, zìdiǎn hái dàiyǒu guānjiàncí suǒyǐn (Zhōng-Yīngwén), bāokuò suǒyǒu shèjí de cítiáo hé huàtí. Biānzhě duì zhèxiē yànyǔ zài chuántǒng yǔ dāngdài Zhōngguó shèhuì zhòngdì dìngyì, jiégòu, yòngtú hé lìshǐ jìnxíngle xuéshù jièshào, lièchūle wénxiàn jí hé xiāngguān yànyǔ de xuéshù yánjiū.
According to Mai (2012: 155–168), these two paths have rendered the cooperative interactions between the traditional and new media outlets far less frequent, if not totally suspended, and are likely to further alienate the newspapers from the original or latest new media departments. In other words, both paths create new administrative barriers whilst breaching or circumventing the original administrative barriers.
The definition of full-media convergence is similar to that of media convergence that was developed in light of current practices in Europe and the US. However, as Menke et al. (2016) argued in their comparative study of European convergence journalism, the processes of convergence depend on national and cultural factors, thereby resulting in different convergence practices within specific newsrooms. To gain an improved understanding of the current convergence in China, the factors that make China’s case substantially different from Europe and the US must be considered.
In September 1992, the Fifth Plenary Session of the 14th Central Committee recommended that the main direction in future adjustments of the industrial structure should be to ‘actively promote the tertiary industry’. In 1993, the Central Committee of the Communist Party of China and the State Council officially included the media industry in the tertiary industry in the Decisions on Accelerating Development in the Tertiary Industry, while maintaining this industry’s attributes as a propaganda and administrative institution.
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