For the Fujian press industry, the local journalists’ attitude towards the new media is moderately positive, which is inconsistent with their negative attitude towards the convergence of newspapers and new media. In other words, the journalists’ pessimistic views on media convergence are not because of their dislike of new technology but a manifestation of the institutional, organisational and individual complexities within the local press industry. The demographic factors that affect the journalists’ attitude towards new media, including age, years at work and type of newspaper, have unique connotations under the Chinese media system.
Such a characteristic of we-media has further squeezed the price bidding space of the new media of Fujian press industry in the area of content in local journalists’ eyes. What is worse, the procedure of three-phase censorship that deviates from the logic of new media is not strictly followed during the course of converging news production. Delays in the course of censorship have not only impaired the market competitiveness of the new media in terms of content, but also considerably reduced the willingness of journalists to collaborate with the new media centre.