Although SEO is important and being able to write effective sales copy may also be essential for website copywriting, many of the basic writing skills are also required. This means that most website copywriters have to be familiar with basic grammar, style, and structure rules. Content has to be well written in order to accomplish its goal, and adherence to standard writing rules is often a prerequisite to a well-written article.
I have been writing professionally since 2006 and editing since 2012. I've worked in SEO since 2014, and I have helped business owners in several industries meet their goals. I am especially experienced in working with home service companies, attorneys and chiropractors. I also have extensive experience writing about pet care, health and wellness, and several other subjects.
I write a lot of product review articles and I can attest to what a valuable resource Amazon reviews are. I have also found the “Questions Asked by Customers’ section to be a gold mine. The questions are asked by people who are considering buying the product and are answered by the sellers and, importantly, by people who have actually bought and used the product. I get ideas for most of my subheads from there.

Notice how the second sentence is somehow less exciting (even though it contains a killer lion?) That;s because the active voice emphasizes the action with “the lion attacked.” In the passive voice, the village is the subject. The agent (the lion that performed the action) is only mentioned afterwards using the prepositional phrase “by the lion.” It’s almost an afterthought.
For people working in the corporate sector, or running agencies, or ones who need to strategise around content more than write it will find this course by Northwestern University extremely helpful. The most important part is the global appeal of courses run by coursera and the instructors of this course make it even more worthwhile. This best content maketing course is made up of four 3 week courses on the following topics –
I founded ResumeOK in 2011, with the goal of helping people increase their chances to get a better job. I am a career and online marketing expert that has reviewed and written thousands of resumes. During my career, I have found certain patterns that make a resume successful, and I’m sharing all my insights in the samples that you can find on ResumeOK. My work has been published by reputable publications such as BusinessInsider, FoxNews, SmartRecruiters, Business.com, HuffPost, ZipRecruiter, SnagAJob. If you need help with your resume, or just want to say “hi”, send me an email. Read more about us here .
A confusing or dull message is rarely compelling, mainly because people don’t pay much attention to what they don’t perceive to be valuable. If you think about it, most things in life boil down to value. It’s a potent human driver. Therefore, as a copywriter, your job is to first and foremost figure out the value in what you’re selling and then put it into clear, concise, and compelling words.
Customize your resume and cover letter. If you decide to go a more traditional route and apply for a permanent content writing position at a writing based agency or organization, you will need to customize your resume and cover letter to fit the position. This will show your employer that you noted the skills outlined in the job posting and that you can fulfill the expectations of the position.
Your clients have deadlines they have to meet. Delivering high-quality content promptly will show that you are not only professional but also reliable. This means good time management is essential to help you realistically determine how many jobs you can accept and reject and deliver it on time. If you find yourself struggling with time management, check out these 14 writing and productivity hacks.

Deliver copy that sells. When Ann’s not writing or editing, she’s training other writers. Or helping companies get the word out to their audiences. She applies the best practices she develops for her training and consulting business to her writing and editing projects. That means you’ll get marketing copy that grabs attention, keeps it for the long haul and leaves a lasting impression.
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