A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.
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When you reference another website’s content, make sure you hyperlink back to that site. It’s good internet etiquette, and you’d want the same courtesy. Always cite your sources, even if you’re afraid it’ll send your web traffic to another site — and you can always choose the “open link in another window” option if you’re that concerned about keeping your traffic.
You may also want to consider doing an internship at a publication you hope to work for full time in the future to make connections with editors and other writers at the publication. Many of these internships will likely not be paid, at least not at first. Be prepared to receive compensation in the form of connections and contacts. But be wary of being taken advantage of as free labor. If you feel uncomfortable working for free, try to find internships that pay.[9]
The distinction you made between the two jobs is spot-on. I worked as a copywriter in various ad agencies, crafting TV, print and radio ads (this was pre-internet), before branching into content writing. Knowing the rigors of both jobs, I must say I have the utmost respect for what each kind of writer does. It might benefit your readers to know though that – as a content writer – I’m also increasingly being expected to write award applications, press releases, even speeches. In this profession, the more flexible one is, the more employable he/she is.
Now, a content writer can be anyone. She is not necessarily a professional writer, but someone who produces content. Thanks to the democratization of the internet, anyone can write now, including professionals, executives, authors, bloggers, software engineers, CEOs, brands, etc. Of course, the best content writers understand the craft of content writing, but it may not be their trade.
Creating a successful website requires a lot of different parts come together. I believe that a spirit of collaboration serves everyone well. Over the years, I’ve built my own network of providers—including other specialized online copywriters—who I can recommend without hesitation. Copywriters for legal/lawyer websites, Medical copywriters, Real estate copywriters, SEO copywriters, Technical writers, Recipe writers, SEO companies, Graphic designers, Photographers, Illustrators
While you can sign up for content writing classes or go to college for writing, this isn’t a requirement. Many clients simply want to work with reliable content writers who can meet deadlines, accept revisions willingly, and create good content. With that said, education and experience in writing helps prove to clients you’re capable, professional, and serious.
Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

I have previously worked as a copy writer and my current position is content development. In my current position, I work at a fairly progressive, young and energetic company. In this company I do both content development and copy writing. I am of the opinion that having a distinction between the two roles to be a more old school way of thinking. Especially in this day and age it is important to be flexible and adaptable, even more so if you are a writer. I think that people who are stuck being on one side of the coin and refusing to adapt will be left behind and be out of a job in 10 years time. 
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