With this feature, you can look forward to your site appearing in relevant search results and driving valuable traffic to your site. For example, a blog post that discusses oil heat versus electric heat may include the keyword, “oil heat vs. electric heat,” to help your post reach its target market via Google, Bing, Yahoo, and other search engines.
The U.S. Bureau of Labor Statistics (BLS) reported that writers in general earned a mean yearly salary of $73,090 as of May 2018. However, there was a wide variance in wages among writers. The bottom ten percent of professionals took in $31,700 or less each year, while the top ten percent of these workers made $121,670 or more annually. The BLS reported that technical writers in particular earned a mean wage of $75,500 as of 2018, with most of these professionals making between $43,110 and $114,930 each year.

Instead of going with the first idea that pops into your head and creating content around it, you should do some serious brainstorming and come up with some which are truly the best. As opposed to writing down everything on a piece of paper, you can use Ideaflip. This tool gives you a visual, interactive environment that enables you to write down, manage, and develop your ideas. The design of its user interface removes visual constraints, which means you are free to do anything that will help your ideas spring to life.


To get into the habit of planning your blogging activities well ahead is crucial. Digital organizers can help you tackle many tasks with ease. Wunderlist is among such tools. It can keep your ideas well structured and remind you of other tasks you need to do. Wunderlist can also transform your emails into to-do lists, move them between folders and add notices. Share your lists with others, or print them out with just one click.
Get familiar with the content writer pay scale. Many content writers starting out in their careers are not sure how much they should be paid per word. Most publications pay by word, or by hour, with a certain word count expectation. On average, content writers should be paid no less than $0.02 per a word, but may not reach more than $1 a word. Salaried positions are different, as you will be paid a yearly rate for a certain amount of work. It can be difficult to get a salaried position fresh out of graduation or when you're just starting out. Most content writers will start out working per word, or per hour.[12]
Defining your website’s voice and tone helps you create on-brand content. Your website’s voice is like its personality. Think about how you might describe that in a few words, such as “knowledgeable”, or “professional”. That gives an overall idea of how your want your content to sound. The tone of your website’s content may vary depending on the audience. For example, some content might be aimed at beginners, while other content might assume that the audience is more informed.
You may also want to consider doing an internship at a publication you hope to work for full time in the future to make connections with editors and other writers at the publication. Many of these internships will likely not be paid, at least not at first. Be prepared to receive compensation in the form of connections and contacts. But be wary of being taken advantage of as free labor. If you feel uncomfortable working for free, try to find internships that pay.[9]
See how these brands combine two starkly different concepts to tell a story or create an image? You can do that in your copy, too. As long as your juxtaposition makes sense -- as long as it connects the dots and isn’t trite -- you’re likely doing your reader a favor by helping them experience your offer in a fresh, descriptive, and interesting way.
Ad and promo writers are performance-driven creators. A landing page is “the closer” — and their job is to create messaging that both resonates with prospects while inspiring them to take a very specific course of action that results in a captured lead for sales. This writer wants to know about your goals because they need to visualize what they are aiming for.
No post from me about excellent copywriting would be complete without mentioning the folks at Velocity Partners. A B2B marketing agency out of the U.K., we've featured co-founder Doug Kessler's SlideShares (like this one on why marketers need to rise above the deluge of "crappy" content) time and again on this blog because he's the master of word economy.
As a blogger myself, I find it also quite hard to update regularly and momentum might be the most important rule if you want to be successful with your blog (not just on monetary terms but also if you want to be proud of your work). It goes without saying, the content must be a priority and it must be relevant to your interests, whereas writing about stuff that doesn’t hold any relevance might result in dry, dull writing and it ends up damaging the whole work. So if you see that you can’t hold up to a really tight schedule, maybe it would be advisable to downscale a little bit in order to regain momentum.
The top respondents for the job title Content Writer are from the companies Brafton, International Business Machines (IBM) Corp. and Clark Associates. Reported salaries are highest at Microsoft Corp where the average pay is $138,750. Other companies that offer high salaries for this role include International Business Machines (IBM) Corp., earning around $56,463. Clark Associates pays the lowest at around $30,968. Brafton also pays on the lower end of the scale, paying $37,580.
This course has been inspired by years of my experiences in this field. If you are someone who likes writing and loves constructing with words, this one is for you. You can make enough money to lead a good lifestyle and be mentally satisfied too. Content writing as a skill is in huge demand and if you excel it, sky is the limit, as the old adage goes. 
As a craft, copywriting must perform on many levels to catch and hold a reader’s interest. The intro to the Titanides community organized by Marcella Allison, named the 2018 Copywriter of the year by American Writers & Artists Inc., hits on several levels – exclusivity (read more about this later in the article), clearly explained purpose, and concise call to action.
SEO content writers conduct keyword research to determine the most popular search terms, and they use analytic tools to monitor and measure ranking performance. Now that digital communication is common, more freelance writers may vie for work-at-home content writing positions. The educational requirements vary for content writers. However, many writers hold a bachelor's degree in English, marketing, communications or another related field.
You can get content writing jobs a few different ways. It’s best to reach out to companies directly or to apply for freelance content writing positions that are advertised on websites like Indeed.com. Applying to posted calls for freelance writers can be a good way to know which companies are looking for new writers. However, companies that post these ads end up with hundreds, if not thousands, of applicants, which can make it difficult for new content writers to obtain their first clients.

This role will be the link between our company and the possibilities. Consumer & Market Research Analyst responsibilities include strategizing to find quality and cost-effective deals and products, suggest new products that are trending on the market based on the market analysis. Consumer & Market Research Analyst plays a third-party role, advising and consulting the company, making re…


Search engine optimization (SEO) is all about improving your content to get better Google search engine rankings. Without excellent content, your site won’t appear in the top search engine results. That’ll make it harder for visitors and potential customers to find your site when they search. Good content is optimized both for search engines and human beings. When you use the right keyword phrases in the right place, your content will appear in the searches it’s most relevant to.
Then I help them carry that voice to more customers, in more places, more consistently. I may start with a review of your website, then help you plan your content and how to market it. As your online copywriter, I can then work with you for website copywriting, blog writing, article research and writing, social media, and SEO copy. (see my copywriter services and pricing)

Content Writers create original content for websites. Based on our collection of resume samples, typical work activities performed by Content Writers include performing research, presenting succinct and interesting facts, using bulleted and numbered lists, embedding links, communicating with clients, following editorial guidelines, and adjusting work according to client requirements. Those interested in a Content Writer career should demonstrate in their resumes excellent writing skills, creativity, computer competencies, the ability to follow client instructions, and networking. Most eligible candidates have a background in English, communication and journalism.

Search engine optimization (SEO) is all about improving your content to get better Google search engine rankings. Without excellent content, your site won’t appear in the top search engine results. That’ll make it harder for visitors and potential customers to find your site when they search. Good content is optimized both for search engines and human beings. When you use the right keyword phrases in the right place, your content will appear in the searches it’s most relevant to.
Now, a content writer can be anyone. She is not necessarily a professional writer, but someone who produces content. Thanks to the democratization of the internet, anyone can write now, including professionals, executives, authors, bloggers, software engineers, CEOs, brands, etc. Of course, the best content writers understand the craft of content writing, but it may not be their trade.

I want to get into copywriting big time. I work with an Advertising Agency and have rather working knowledge of copywriting. If you have an assignment at hands can you share it with me. I’ll spend some time doing it and will share my copy with you. That way you can give me your inputs on how am I doing, what needs work and so on. You can give me a live assignment may be some of my thoughts will add to your existing thoughts!
To be honest, any extra qualification (this included) is going to give you a better chance of getting a copywriting job – as you can pop it on your resume and it’ll give you a competitive advantage over those who don’t have it. There are no hard and fast rules when it comes to job-hunting. But it will also give you some extra experience writing different types of copy, and generally make you a better writer. That’s also going to improve your chances of getting a job, as you’ll (hopefully) be able to blow them away with your job application.
Gather testimonials to help brand yourself as a copywriter. Whenever you finish a project for someone, ask them if they’ll write you a testimonial or review. Collecting testimonials from past clients, whether you worked for them in-person or online, will help you gather more clients in the future. Potential clients can read your testimonials and feel more confident that you’ll do a great job for them.[15]
A confusing or dull message is rarely compelling, mainly because people don’t pay much attention to what they don’t perceive to be valuable. If you think about it, most things in life boil down to value. It’s a potent human driver. Therefore, as a copywriter, your job is to first and foremost figure out the value in what you’re selling and then put it into clear, concise, and compelling words.
Hi! I’ve been an event manager for years but always loved to write (I’ve written some content for 2 sites before). I’d really like to get into copywriting as a freelancer, however I’m not very tech savvy and don’t know my SEO’s from my keywords etc! I’m looking for an online course that can not only teach me the tricks and tips of copy, but that encompasses social media aspects too. Would the course you recommend do those things and is there a limit in which you must complete the course? I work 16 hour days currently and have children..so I could only do Sundays! Once confident enough, if love to take the leap of faith in doing it full time. Thanks so much in advance for any advice you can give!
If you want to find a top content writer, it helps to get specific about your needs. There’s a big difference between writing simple SEO blog posts and long form sales pages designed to convert. Do you need someone to write the targeted message templates that will go into your automated email campaign? Or are you looking for experience writing product reviews? The scope of work of your project will have a direct impact on the cost of your content writing project.
This might seem obvious, but I see a lot of content that falls flat because the tone and style don’t fit the purpose of the piece or the culture of the brand. For example, a landing page should probably contain copy that is short and designed to persuade the reader to take action. In contrast, a white paper will likely work best with more details to explain a more complex issue.

With MasterTrack™ Certificates, portions of Master’s programs have been split into online modules, so you can earn a high quality university-issued career credential at a breakthrough price in a flexible, interactive format. Benefit from a deeply engaging learning experience with real-world projects and live, expert instruction. If you are accepted to the full Master's program, your MasterTrack coursework counts towards your degree.
What do you want readers to do with the content you create? If your only answer is, “Well, read it, I guess,” you need to go back to the drawing board. Before you even start writing, you need to know what your call to action will be, and you need to make it compelling enough that readers can’t help but click. That’s how you connect content writing to marketing goals and prove ROI.
No post from me about excellent copywriting would be complete without mentioning the folks at Velocity Partners. A B2B marketing agency out of the U.K., we've featured co-founder Doug Kessler's SlideShares (like this one on why marketers need to rise above the deluge of "crappy" content) time and again on this blog because he's the master of word economy.
Apart from being a tool, you can use to attach a call-to-action to every single article or social media post you share, Sniply can provide a backlink to your website, which is simply revolutionary! Whenever you curate and place a link to some other website which hosts content your readers may find useful, Sniply will pop up and show a call-to-action and a link that leads back to your website. This tool is an absolute gem which you need to have in your arsenal.
Both content and copywriters obtain different skills and there is a grey area with some overlap in their descriptions but it can be difficult if you are a content writer with the expectations set of you of a copywriter. I agree, they are still different. Although going forward, they will slowly require the need to obtain both skills in their arsenal – what are your thoughts on this?
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A technical writer is frequently confused with a tech writer, but their skills are distinctly different. A technical writer is an ace at making highly technical content easier for others to understand. They provide in-depth explanations of technology — how to use it, how to build it, the processes, the components, the inner workings, and the mechanics.
Since Google and other search engines show to potential customers content based on relevance to people’s search terms, it’s essential to keep your content up to date. Site visitors also respond better to content that is perceived to be valuable. If your content is outdated, there’s less incentive for them to stick around and read it. Finally, it’s also important to refresh your website content as SEO requirements change to make sure it’s always easy for people to find your website via search engines.
No, they are most definitely not the same. It’s not exactly the difference between apples and oranges—more like oranges and tangerines—but close enough. For young writers looking for work, it’s incredibly important to know the differences between the two; each presents a unique set of challenges and skills to do well. Here, we pinpoint the major differences between copywriting and content writing.
Content writers might enroll in electronic writing certificate programs. These programs are available at the undergraduate and graduate levels and offer courses in such topics as Web design, blogging, wikis, electronic rhetoric, and technical writing. In many cases, employers are more considered about writing and grammar skills than with education. Many employers require a writing test to be completed by applicants.
My name is Laci and I am super passionate about anything that allows me to be creative! I first fell in love with graphic design when I was 15 years old. In Junior high I was a part of the student run yearbook staff and learned Adobe Pagemaker. In using that program, I learned about other design programs made by Adobe. A few years later I enrolled in elective courses for graphic and web design. In these courses, I learned the basics of Adobe Photoshop, Adobe Illustrator and basic HTML. Beyond these courses, I have no formal education and have built upon my skills through experience, online tutorials and a desperate...
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