Google grades content: While Google relies on crawlers to discover and index webpages from across the Internet, it also employs search quality evaluators. They visit and grade websites, often by evaluating their content. A low grade can hurt your website’s ranking in search results, which is why it’s imperative to produce high-quality copy for your site.
Think about your long-term goals.  Companies like to hire people who are goal-oriented or those that already have an idea of what direction they want to take in their lives. It gives them the certainty, which is essential in executing the plans and goals of the organization. Also, if you think you love writing that much to make it your long-term career, then be ready to explain your reasons including the specific fields you would like to specialize in.
When you reference another website’s content, make sure you hyperlink back to that site. It’s good internet etiquette, and you’d want the same courtesy. Always cite your sources, even if you’re afraid it’ll send your web traffic to another site — and you can always choose the “open link in another window” option if you’re that concerned about keeping your traffic.

This might seem obvious, but I see a lot of content that falls flat because the tone and style don’t fit the purpose of the piece or the culture of the brand. For example, a landing page should probably contain copy that is short and designed to persuade the reader to take action. In contrast, a white paper will likely work best with more details to explain a more complex issue.
Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!
Same goes for people in a comfortable state of mind. Therefore, if your copy leaves readers with the impression that your offer will always be there, patiently waiting for them to pull the trigger, they may use that as a justification to not convert on your call-to-action. They’ll sleep on it, consider their options, and weigh the pros and cons. And after all that, they may very well do nothing at all because you gave them the chance to talk themselves out of it.
Consider moving to a large city full of copywriting job opportunities. If you don’t want to work remotely, it can be more difficult to find copywriting jobs, especially if you live in a small town or city. If you’re serious about copywriting, think about moving to a bigger city like New York, San Francisco, or Chicago where there are lots more job opportunities for copywriters.[17]
Review : As a newbie to writing content I didn’t know much of anything when I started this course. I have a site with content, but my traffic is low. This course taught me what I am doing wrong ( which was mostly everything) and what to do to make it right. Also, I now have a great understanding of the field of content writing and what it takes to make it in the business. In my opinion this course over delivered on it’s promise. This is a great course, thanks Mike & Ken for sharing your knowledge. Peace. – Tim Wiesner

No matter who we’re writing for, or what sort of material it is, every content writer is a researcher first and a writer second.  In nearly every case, the content writer will be dealing with a subject that he or she is not familiar with, and must do adequate research to ensure that all the information presented in his or her article is accurate, current, and doesn’t contradict the company’s existing messaging. Good research is the foundation of good content writing. And for those of you wondering, yes, this article is the rare exception to that rule – I actually knew this stuff already.


The process of becoming a writer for ContentWriters.com is relatively easy. You will need to apply through the writer sign up form, supply your most current resume and a few writing samples, and take an English proficiency test. If your application looks to be a good fit for the kinds of assignments that are available, a staff member from ContentWriters will conduct a brief phone interview.
I require 600 product descriptions x 300 words per description for a famous UK women's nightwear brand. Every product description currently has standard descriptions that need to be completely re-written from the ground up. You will have pictures as well as product specifications to aid your product description writing. Every product description will need to be unique, engaging, informative and wr…

In addition to providing awesome content for your readership, you also need to be mindful when it comes to the timing of your posts. Buffer is an app which enables you to not only manage and schedule your posts across all social media accounts. You can also keep track of various stats which you can use to determine which day of the week or time of day is the most effective for posting new content.
When a content writer puts together a piece for a website, e-zine, blog, or newsletter, he or she doesn’t just have to make sure that the piece is well written, it also has to be nicely formatted and properly displayed on the screen. With clever and (dare I say) artistic placement of headings and subheadings, the content writer ensures that your copy doesn’t look like an insurmountable wall of text. A good content writer can take your complicated idea and turn it into an easily digestible and accessible piece of copy that pleases your readers, and keeps more eyes on you.
To be honest, any extra qualification (this included) is going to give you a better chance of getting a copywriting job – as you can pop it on your resume and it’ll give you a competitive advantage over those who don’t have it. There are no hard and fast rules when it comes to job-hunting. But it will also give you some extra experience writing different types of copy, and generally make you a better writer. That’s also going to improve your chances of getting a job, as you’ll (hopefully) be able to blow them away with your job application.
As a blogger myself, I find it also quite hard to update regularly and momentum might be the most important rule if you want to be successful with your blog (not just on monetary terms but also if you want to be proud of your work). It goes without saying, the content must be a priority and it must be relevant to your interests, whereas writing about stuff that doesn’t hold any relevance might result in dry, dull writing and it ends up damaging the whole work. So if you see that you can’t hold up to a really tight schedule, maybe it would be advisable to downscale a little bit in order to regain momentum.

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Consider a technical writing certificate. Technical writing is a type of content writing that focuses on communicating technical material through manuals, reports, and online documents. This could be a how to guide, a safety manual for a worksite, or a document on a process or procedure. There is a growing demand for technical writers who can explain complex procedures to the average reader.
I think that award applications, press releases and speeches is something that’s become common for a content executive as content is seen as a broad skill and so can be applied to many areas of writing. Though if this is something you’re not comfortable with, then perhaps raise it with your line manager or look at ways to improve on these development areas.
The top respondents for the job title Content Writer are from the companies Brafton, International Business Machines (IBM) Corp. and Clark Associates. Reported salaries are highest at Microsoft Corp where the average pay is $138,750. Other companies that offer high salaries for this role include International Business Machines (IBM) Corp., earning around $56,463. Clark Associates pays the lowest at around $30,968. Brafton also pays on the lower end of the scale, paying $37,580.

Transform your resume with a degree from a top university for a breakthrough price. Our modular degree learning experience gives you the ability to study online anytime and earn credit as you complete your course assignments. You'll receive the same credential as students who attend class on campus. Coursera degrees cost much less than comparable on-campus programs.


If you want to work with the best writing tools to improve your writing process then you will find plenty of choices in this tutorial. The instructor is a professional copywriter and shows you the tools and software that will allow you to brainstorm better ideas, write more persuasive marketing copy, create killer headlines and organize your ideas. So get hands-on and learn how to use them effectively.


Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Transform your resume with a degree from a top university for a breakthrough price. Our modular degree learning experience gives you the ability to study online anytime and earn credit as you complete your course assignments. You'll receive the same credential as students who attend class on campus. Coursera degrees cost much less than comparable on-campus programs.
Copywriters are praised for the creation and ideation of words in campaigns, where the marketing material is used to persuade a person or a group to think or act a particular way. This is generally achieved in short-form copy or storytelling, evoking emotion and a personal connection with the audience; it also lends itself to a humorous or jovial tone – perfect for straplines or headers. In fact, for a Copywriter, brevity is vital.
If your score is too high, it doesn’t mean you need to dumb things down for your readers — it just means you might need to make simpler word choices or cut down your complex sentences. This ensures that visitors of varying education levels can get value from your content, and that readers who may speak English as a second language will understand it too. It also just helps keep your tone clear and relatable which should always be a goal when you’re creating web content.

I want to get into copywriting big time. I work with an Advertising Agency and have rather working knowledge of copywriting. If you have an assignment at hands can you share it with me. I’ll spend some time doing it and will share my copy with you. That way you can give me your inputs on how am I doing, what needs work and so on. You can give me a live assignment may be some of my thoughts will add to your existing thoughts!
My facility with words derives from a love of literature and a background in French, teaching English, and editing. Throughout my academic and professional experiences, I have had the opportunity to work on a variety of texts, from academic papers to blogs to web content to novels while respecting English grammar and mechanics within the context of various style guides, including AP, CMoS, APA, and MLA.
A popular online marketing tool for businesses to build brand awareness is through the use of blogs. Blogs feed consistent content to the web, which helps readers find your site and learn more about you and what you offer. Furthermore, blogs also support your brand and create authenticity. In fact, last year, 65% of marketers planned to increase their use of blogging.
An entry-level Content Writer with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $37,614 based on 150 salaries. An early career Content Writer with 1-4 years of experience earns an average total compensation of $43,049 based on 1,136 salaries. A mid-career Content Writer with 5-9 years of experience earns an average total compensation of $52,869 based on 372 salaries. An experienced Content Writer with 10-19 years of experience earns an average total compensation of $57,077 based on 186 salaries. In their late career (20 years and higher), employees earn an average total compensation of $60,318.
With this feature, you can look forward to your site appearing in relevant search results and driving valuable traffic to your site. For example, a blog post that discusses oil heat versus electric heat may include the keyword, “oil heat vs. electric heat,” to help your post reach its target market via Google, Bing, Yahoo, and other search engines.
A Content Writer handles the ideation and creation of compelling content including website copy, white papers, blog posts, social media content, and product/service descriptions. A Content Writer is responsible for adding value by actively engaging customers/stakeholders and maintaining a cohesive brand voice. Additional tasks handled by a Content Writer may include analyzing marketing metrics and collaborating across departments in order to execute brand initiatives.
I’ve done it ! I have been toying with the idea for a year now , I have finally signed up for the Blackford Centre course in copywriting, it was your post that helped me make my final decision. I run two businesses one with my partner, I do all our social media, advertising, website work (including design, self-thought), so I thought why not get a qualification and a better understanding of what I’ve been trying to teach myself with some success and some fails. Thanks and watch this space 🙂
Ideally, you’ll have somebody to edit your writing. If you’re responsible for writing and editing your web content, don’t do both in the same day. When the writing is still fresh, your mind will automatically make up the gaps in your copy and your editing will be subpar. Instead, put it away and come back to it another day — or at least several hours later.
Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.
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