I have over 18 years of experience writing about, researching, and analyzing complex public policy, historical, political, and international affairs subjects ranging from UN peacekeeping to ancient Rome and my work is regularly published online by a variety of websites. Published in Newsweek, the Modern War Institute at West Point, Mic, The Jerusalem Post, The Jordan Times, and other publications.
You have found the “Missing Link” of internet success – persuasive website copywriting. And we are not talking about linking programs or the legal concept of “copyrighting” content- we are talking the basic element of internet selling, which is often overlooked in the design oriented online industry. That basic element is persuasive web site copywriting – the term used for writing online sales copy – the powerful words that sell your products or services.
No matter who we’re writing for, or what sort of material it is, every content writer is a researcher first and a writer second. In nearly every case, the content writer will be dealing with a subject that he or she is not familiar with, and must do adequate research to ensure that all the information presented in his or her article is accurate, current, and doesn’t contradict the company’s existing messaging. Good research is the foundation of good content writing. And for those of you wondering, yes, this article is the rare exception to that rule – I actually knew this stuff already.
“Working with Lisa was so easy. Using just my notes, she captured the spirit of my company and helped me say what I wanted to say, the way I wanted it said. She always responded quickly to my emails. And when I wanted to make small tweaks or change a word here and there, even after we thought the copy was set, she was happy to jump in again and make sure it turned out how I wanted it to. It was like a breath of fresh air after working with another copywriter who just wasn’t able to do what she did. I highly recommend Lisa’s copywriting services.” --Laurie Luttrell, Owner of Laurelwood Designs
SEO content writers conduct keyword research to determine the most popular search terms, and they use analytic tools to monitor and measure ranking performance. Now that digital communication is common, more freelance writers may vie for work-at-home content writing positions. The educational requirements vary for content writers. However, many writers hold a bachelor's degree in English, marketing, communications or another related field.
Website content is important because it helps you attract potential customers to your web pages via search engine optimization (SEO). Once they land on your site, the content helps people decide whether to sign up for more information and become leads. If you have products for sale, the content helps them make buying decisions, too. Website content is also a crucial component in building an online presence for your business. That’s why it makes sense to hire a professional content writer to create your website content.
So, whenever someone asks me what I do, I reply that I’m a content writer. Quite often, they aren’t sure what that means, and for good reason. It’s not the most descriptive job title in the world, but that’s because content writing has to remain as open and flexible as it can; content writers wear a lot of hats. Ask 10 different content writers what they do during the day, and you’ll most likely get 10 different answers. The truth is the job of a content writer is about much more than just churning out articles or blog posts. Let’s take a moment to break down the job of the content writer, and see if we can develop a more thorough understanding of just what we content writers do – and why you probably need one.
In addition to providing awesome content for your readership, you also need to be mindful when it comes to the timing of your posts. Buffer is an app which enables you to not only manage and schedule your posts across all social media accounts. You can also keep track of various stats which you can use to determine which day of the week or time of day is the most effective for posting new content.
Trending Topics is one of the sections on your Twitter homepage that gathers information about the most up-to-date topics. You can even filter them by location and Twitter pages/users you follow. You can also take advantage of hashtag searches for the content relevant to your professional sphere. By reading tweets, you will be more aware of the issues that peak people’s interest and have more chances to strike a chord with your readership.
In recent years, as businesses and marketers realized how important content writing and keywords were to their online campaigns, they filled websites with pages with keyword-stuffed nonsense that attracted search engine spiders. Today, those spiders are smarter and writers must write for their audience, not search engines. Luckily, advancements in search algorithms have brought common sense back to marketing. Good writing is an invaluable skill for marketers today for no fewer than these seven reasons:
Not all SEO suites solve the problem. Some bombard you with too much data, without providing the tools you need to sort through it and tweak your content strategy. Other SEO tools break everything down into their own proprietary system, without giving you the enough data to draw your own conclusions. And when they get it wrong, you’ll have no way of knowing until your traffic starts to crash.
Whether you’re looking to start a new career or change your current one, Professional Certificates on Coursera help you become job ready. Learn at your own pace from top companies and universities, apply your new skills to hands-on projects that showcase your expertise to potential employers, and earn a career credential to kickstart your new career.
Before you even start to write content, you need to know what you’re writing about — and you can kill two birds with one stone if you combine search engine optimization with your editorial calendar planning. New York Times Bestselling author and top marketer Neil Patel calls keyword research “the most important part of digital marketing” and “how we keep our ears to the ground,” and for good reason.
For Panasonic, we needed a reliable long-term resource. We love working with MarketSmiths - they've exceeded our expectations, are easy to work with, and have been a great partner on our engagement with Panasonic. They produce consistently high-quality content that is well-written and hits on the key messages we're looking for. We trust them and value their opinions and suggestions.
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I want to get into copywriting big time. I work with an Advertising Agency and have rather working knowledge of copywriting. If you have an assignment at hands can you share it with me. I’ll spend some time doing it and will share my copy with you. That way you can give me your inputs on how am I doing, what needs work and so on. You can give me a live assignment may be some of my thoughts will add to your existing thoughts!