This writer churns out articles for various team members and thought leadership pieces for your CEO. They take on the ebooks and white papers your team has been unable to produce all year due to time constraints. A ghostwriter has a good bedside manner as they are used to asking people in-depth personal and professional questions to capture expertise, stories, and tone.
Use a newspaper article from a local publication or an online publication and break it down based on the upside triangle structure of a typical newspaper article. Does the article conform to the traditional structure or does it use a different structure or form? Does the writer seem credible and believable? Does the article use reputable sources and quotes to support any arguments in the article? 

Think about your long-term goals.  Companies like to hire people who are goal-oriented or those that already have an idea of what direction they want to take in their lives. It gives them the certainty, which is essential in executing the plans and goals of the organization. Also, if you think you love writing that much to make it your long-term career, then be ready to explain your reasons including the specific fields you would like to specialize in. 

Infographics are hugely popular right now, not just because they offer easily digestible information in a visually pleasing form, but because their looks go along with the current trend of flat design in pretty much everything. Readers can’t get enough of them, which means you have to feature some on your website or blog, so why not go the extra mile and offer them animated infographics? That’s right; you can now easily create stunning animated infographics with the help of Infographic Video Maker.
Writing online is different from composing and constructing content for printed materials. Web users tend to scan text instead of reading it closely, skipping what they perceive to be unnecessary information and hunting for what they regard as most relevant. It is estimated that seventy-nine percent of users scan web content. It is also reported that it takes twenty-five percent more time to scan content online compared to print content.[1] Web content writers must have the skills to insert paragraphs and headlines containing keywords for search engine optimization, as well as to make sure their composition is clear, to reach their target market. They need to be skilled writers and good at engaging an audience as well as understanding the needs of web users.

I have over 18 years of experience writing about, researching, and analyzing complex public policy, historical, political, and international affairs subjects ranging from UN peacekeeping to ancient Rome and my work is regularly published online by a variety of websites. Published in Newsweek, the Modern War Institute at West Point, Mic, The Jerusalem Post, The Jordan Times, and other publications.


This might seem obvious, but I see a lot of content that falls flat because the tone and style don’t fit the purpose of the piece or the culture of the brand. For example, a landing page should probably contain copy that is short and designed to persuade the reader to take action. In contrast, a white paper will likely work best with more details to explain a more complex issue.
When a Content Writer creates a piece of content they are most likely considering the use of keywords, Meta, and how shares and links to the piece will amplify the content. A Content Writer can also be known to create ‘evergreen content’; articles, blog posts, newspaper pieces, magazine features, whitepapers and any other types of long-form, content.
I’ve done it ! I have been toying with the idea for a year now , I have finally signed up for the Blackford Centre course in copywriting, it was your post that helped me make my final decision. I run two businesses one with my partner, I do all our social media, advertising, website work (including design, self-thought), so I thought why not get a qualification and a better understanding of what I’ve been trying to teach myself with some success and some fails. Thanks and watch this space 🙂

I’ve never written a cold email to potential clients (it is a valid tactic, and many copywriters use cold emailing to find clients). I got all my first clients through guest posting. I wasn’t planning to be a copywriter and I didn’t feel ready for it either, but as I was blogging about what I was learning about writing, people asked whether I’d write for them. (If you’re interested, you can read the story of how I got started here: https://smartblogger.com/online-career).

Do what Chuck Holmes suggests: write copy. Re-write the ads you come across in your life. Ask yourself “why did the copywriter take that approach? Why use that particular word? Why focus on that aspect?” Ruin your TV watching by studying the commercials. And give yourself some really challenging assignments, like writing copy for a car, for pharmaceutical, for a fashion line. Can you think in terms of imagery as well? How do images and words go together? Sound and music? Put yourself in the place of the intended audience for the ads you encounter, and the ones you practice on. Get a feel fo...

As you complete each content writing gig, or as you gain more experience in a permanent position, add each article or piece of writing to an online portfolio. This will then help you network for other writing projects and positions in the future. With enough clips and contacts, you may then be able to freelance and work for yourself as a content writer.[14]


Ad and promo writers are performance-driven creators. A landing page is “the closer” — and their job is to create messaging that both resonates with prospects while inspiring them to take a very specific course of action that results in a captured lead for sales. This writer wants to know about your goals because they need to visualize what they are aiming for.

If you are working on your own, wanting to build your brand, not knowing where to begin, then this could be the place to start. A very elaborate course of 4.5 hours teaches you about not just how to write and publish using various social media channels,but also teaches you the business aspect of how to make your solo journey successful. If you are interested in whatsapp, do check out our take on whatsapp marketing.

Trending Topics is one of the sections on your Twitter homepage that gathers information about the most up-to-date topics. You can even filter them by location and Twitter pages/users you follow. You can also take advantage of hashtag searches for the content relevant to your professional sphere. By reading tweets, you will be more aware of the issues that peak people’s interest and have more chances to strike a chord with your readership.
Both content and copywriters obtain different skills and there is a grey area with some overlap in their descriptions but it can be difficult if you are a content writer with the expectations set of you of a copywriter. I agree, they are still different. Although going forward, they will slowly require the need to obtain both skills in their arsenal – what are your thoughts on this?
When you reference another website’s content, make sure you hyperlink back to that site. It’s good internet etiquette, and you’d want the same courtesy. Always cite your sources, even if you’re afraid it’ll send your web traffic to another site — and you can always choose the “open link in another window” option if you’re that concerned about keeping your traffic.
If you would like to keep learning, upgrade to The Kopywriting Kourse to get god-like at copy. The full course is for people who want to dive much deeper into copywriting. The KopywritingKourse is a multi-part course designed to take you through all the mental tricks, hacks and formulas I use to develop high-selling copy. You also get weekly office hours where you get live help.
I like that you explain in simple terms how to make your content perfect for your audience and engage them. My fear is being unable to accurately target customer pain points and never turn any new leads. Although, by focusing strongly on the target audience and doing content audits can help adjust content to better fit the audience. I’m SO ready to start producing effective, targeted content that will help people while gaining their interest, and I’ll definitely be using these points as a guide. Thanks so much!
With enough discipline, solid web content writing skills are within anyone’s reach. Having excellent copy on your website is one of the easiest ways to grab the attention of new visitors (and keep them coming back for more — or better yet, sharing your links). Want more content creation tips and tricks? Check out our Web Content Writing 101 post, or shoot us an e-mail with your questions and we’ll get back to you.

Use a newspaper article from a local publication or an online publication and break it down based on the upside triangle structure of a typical newspaper article. Does the article conform to the traditional structure or does it use a different structure or form? Does the writer seem credible and believable? Does the article use reputable sources and quotes to support any arguments in the article?

You can get content writing jobs a few different ways. It’s best to reach out to companies directly or to apply for freelance content writing positions that are advertised on websites like Indeed.com. Applying to posted calls for freelance writers can be a good way to know which companies are looking for new writers. However, companies that post these ads end up with hundreds, if not thousands, of applicants, which can make it difficult for new content writers to obtain their first clients.
As of now content writing is just like how we see things and expressing it in beautiful textures. I just started making some career in content writing. I am amazed that i could make myself exale in this field and let me know what i am capable. I have been stucked with many options just to live life, but life is doing something what we like the most.
Check your local college or university for a technical writing certificate program. Look at the faculty of the program to confirm you are being taught by professionals in the field or working content writers who are familiar with the demands of the writing industry. Certificate programs can be beneficial for writers who are new to content writing or technical writing.[6]

To progress, you always need to analyze what’s behind the rise and fall of traffic to your website. Google Search Console provides detailed analytics on the frequency of your blog visits. They allow sorting out data by country and device and find out what search queries your blog guests usually type in. You can also choose posts that lack traffic and “beef them up” by adding links to them from other websites or posts.
Going forward, Content Writers and Copywriters must work arm in arm to build traffic, create relationships with customers and consumers and ultimately build the brand. So although they have slightly different responsibilities, it’s paramount to include them both when building websites. However, as Copywriters grow to combine strategic writing with great content, they may just have the best of both worlds. As the term Content Writer is still in its infancy, perhaps we’ll continue to see a cross over as it evolves.

Don’t think for a second that a boring or technical topic gets you off the hook either  — IKEA assembly instructions have nothing to do with gay dating (usually) but we used a visual to help the reader make the connection. Push yourself to add a little creative fiction to your website content writing and see how much more fun it is to read (and write!)

As a craft, copywriting must perform on many levels to catch and hold a reader’s interest. The intro to the Titanides community organized by Marcella Allison, named the 2018 Copywriter of the year by American Writers & Artists Inc., hits on several levels – exclusivity (read more about this later in the article), clearly explained purpose, and concise call to action.
A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.
An interview is more likely to yield a good result if the conversation went in a fluid manner than if it proceeded as if the interviewee is still searching for the answers. Moreover, the likelihood that you will deliver a better, well-thought out answer, is higher when you are well-rested and prepared than if you are not. Planning ahead will make you less susceptible to stuttering or getting nervous during the interview. Rehearse to ensure that you answer flawlessly, especially to any of the following questions:

Think about your long-term goals.  Companies like to hire people who are goal-oriented or those that already have an idea of what direction they want to take in their lives. It gives them the certainty, which is essential in executing the plans and goals of the organization. Also, if you think you love writing that much to make it your long-term career, then be ready to explain your reasons including the specific fields you would like to specialize in.

An understanding of keywords and search engine behavior are important for SEO when writing copy for the web. This means copy for a website may have to contain certain keywords that people search when looking for something. If those keywords are used properly and in the proper places within the article, more traffic will come to the website via a search engine, and the owner of the website could have the potential of making more money.
Same goes for people in a comfortable state of mind. Therefore, if your copy leaves readers with the impression that your offer will always be there, patiently waiting for them to pull the trigger, they may use that as a justification to not convert on your call-to-action. They’ll sleep on it, consider their options, and weigh the pros and cons. And after all that, they may very well do nothing at all because you gave them the chance to talk themselves out of it.
At first thought to be honest. I thought that by offering 3 different courses and being biased to your favourite was a copywriting sales tactic to indirectly persuading the reader to purchase the 3 rd option (your fav) by quite masterfully staring options 1 and 2 are second and 3rd best and as we all know everyone wants the best, so naturally everyone will gravitate to the 3rd option. Maybe I’m reading to deep but well played if that was your intention (especially with “the closer” and you will get an additional 10% off the already low price. Anyway which course is right for me for what I am looking for as I stated earlier..thank you.
To accurately and efficiently isolate your target prospect's problems (which will illuminate the benefits most fascinating to them) start by answering a series of questions about their personal background, their company and the position they hold, and their challenges, goals, and shopping preferences. In other words, create a buyer persona. As a result, you’ll amass an abundance of invaluable information that you can then use to attract attention and inspire action.
The content writer doesn’t just write 500 words on how great your hat shop is and call it a day; a good content writer will ensure that in addition to content being fresh, it’s also optimized for the specific keywords that are going to increase your search ranking, bringing more visitors to your site.  We understand the value of a great headline, appropriate keyword density, and keep up with current SEO best practices to ensure that the methods we’re using are the most effective.  If you’ve been seeing your search ranking sinking, a good content writer can dig you out of the hole of SEO silence.
A technical writer is frequently confused with a tech writer, but their skills are distinctly different. A technical writer is an ace at making highly technical content easier for others to understand. They provide in-depth explanations of technology — how to use it, how to build it, the processes, the components, the inner workings, and the mechanics.

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.
Trending Topics is one of the sections on your Twitter homepage that gathers information about the most up-to-date topics. You can even filter them by location and Twitter pages/users you follow. You can also take advantage of hashtag searches for the content relevant to your professional sphere. By reading tweets, you will be more aware of the issues that peak people’s interest and have more chances to strike a chord with your readership.
Writing online is different from composing and constructing content for printed materials. Web users tend to scan text instead of reading it closely, skipping what they perceive to be unnecessary information and hunting for what they regard as most relevant. It is estimated that seventy-nine percent of users scan web content. It is also reported that it takes twenty-five percent more time to scan content online compared to print content.[1] Web content writers must have the skills to insert paragraphs and headlines containing keywords for search engine optimization, as well as to make sure their composition is clear, to reach their target market. They need to be skilled writers and good at engaging an audience as well as understanding the needs of web users.
Mike Dickson and Ken Wells are two well renowned online instructors. While Michael is a published author, skilled researcher and entrepreneur; Ken is the author of multiple coaching programs covering topics such as online course creation, sales and marketing, personal transformation and much more. This is one of the best content writing course you will find out there.
This course has been inspired by years of my experiences in this field. If you are someone who likes writing and loves constructing with words, this one is for you. You can make enough money to lead a good lifestyle and be mentally satisfied too. Content writing as a skill is in huge demand and if you excel it, sky is the limit, as the old adage goes. 

As a craft, copywriting must perform on many levels to catch and hold a reader’s interest. The intro to the Titanides community organized by Marcella Allison, named the 2018 Copywriter of the year by American Writers & Artists Inc., hits on several levels – exclusivity (read more about this later in the article), clearly explained purpose, and concise call to action.
Now, a content writer can be anyone. She is not necessarily a professional writer, but someone who produces content. Thanks to the democratization of the internet, anyone can write now, including professionals, executives, authors, bloggers, software engineers, CEOs, brands, etc. Of course, the best content writers understand the craft of content writing, but it may not be their trade.
Content writers may need a bachelor's degree or higher. Many employers hire writers with degrees in English, journalism, communications, or creative writing. Depending on the subject matter, content writers might need a degree in a particular field. For example, a content writer creating content for an online math course might need a degree in math in addition to demonstrating solid writing skills.
Excellent post Henneke 🙂 Listening connects dots, and connecting dots helps you craft inspired, goading copy that influences readers to take beneficial actions. But we need to learn how to listen before actually listening. This skill is largely a lost art. Writers often create content based on their wants, totally ignoring the needs of their audience. Listening is the first step in matching reader needs with your copy creations.
You can't write without words! In Lesson 7, you'll learn to make accurate word choices. The lesson will discuss the level of vocabulary appropriate for business writing and show you how to choose words that reinforce a project's theme. It'll also clarify some tricky word pairs and discuss word-choice problems whose usage can undermine the professionalism of your writing.
An interview is more likely to yield a good result if the conversation went in a fluid manner than if it proceeded as if the interviewee is still searching for the answers. Moreover, the likelihood that you will deliver a better, well-thought out answer, is higher when you are well-rested and prepared than if you are not. Planning ahead will make you less susceptible to stuttering or getting nervous during the interview. Rehearse to ensure that you answer flawlessly, especially to any of the following questions:
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Understanding the purpose of content is key to producing high-quality work. It's meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. Content can be well-written, researched and creatively conceived, but if it isn't speaking to the intended audience, it's not doing its job.  Here are a few good examples of long-form, quality content written by Scripted writers:
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