No matter who we’re writing for, or what sort of material it is, every content writer is a researcher first and a writer second.  In nearly every case, the content writer will be dealing with a subject that he or she is not familiar with, and must do adequate research to ensure that all the information presented in his or her article is accurate, current, and doesn’t contradict the company’s existing messaging. Good research is the foundation of good content writing. And for those of you wondering, yes, this article is the rare exception to that rule – I actually knew this stuff already.
Podcasts are effective, yet an extremely underrated way of delivering content to your audience. They allow you to share large volumes of information that would have been too much to process in the written form. However, to create a podcast, you need to have decent audio editing skills. You can also rely on one of the many apps designed for that very purpose. If you prefer the latter, give Spreaker a try, which will allow you to create podcasts in a matter of minutes.
Do what Chuck Holmes suggests: write copy. Re-write the ads you come across in your life. Ask yourself “why did the copywriter take that approach? Why use that particular word? Why focus on that aspect?” Ruin your TV watching by studying the commercials. And give yourself some really challenging assignments, like writing copy for a car, for pharmaceutical, for a fashion line. Can you think in terms of imagery as well? How do images and words go together? Sound and music? Put yourself in the place of the intended audience for the ads you encounter, and the ones you practice on. Get a feel fo...
Content Marketing is one of those fields that are expanding day by day and seems to have a huge demand. So this platform has come up with a series of 59 courses and training to cater to your needs. Focusing on the various features of this topic such as social media, foundations, podcasting, newsletters and more, it is certain that there is a lot to learn based on different levels of difficulties. By the end of your chosen program, you will possess the skill to work on relevant projects.
A wise marketer once said: copy is design. And we couldn’t agree more: the shape, flow, and feel of your argument forms the best architecture of a page—and visual design pours in to animate it. Of course, we’re happy to generate ideas with our visually-oriented counterparts. But please resist lorem ipsum text. That leaves copy as an afterthought—and invariably sells your story short.

Understanding the purpose of content is key to producing high-quality work. It's meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. Content can be well-written, researched and creatively conceived, but if it isn't speaking to the intended audience, it's not doing its job.  Here are a few good examples of long-form, quality content written by Scripted writers:


When a Content Writer creates a piece of content they are most likely considering the use of keywords, Meta, and how shares and links to the piece will amplify the content. A Content Writer can also be known to create ‘evergreen content’; articles, blog posts, newspaper pieces, magazine features, whitepapers and any other types of long-form, content.
In this lesson, you'll take a critical look at the inside of a company. First you'll see how to develop "marketing" projects for audiences within a company. Then you'll explore the roles of the various specialists who contribute to a single marketing piece—bosses, clients, editors, junior writers, artists, and designers. You'll learn how to work with all of them to create smoother relationships and better projects.
Google grades content: While Google relies on crawlers to discover and index webpages from across the Internet, it also employs search quality evaluators. They visit and grade websites, often by evaluating their content. A low grade can hurt your website’s ranking in search results, which is why it’s imperative to produce high-quality copy for your site.
We all have opinions on what types of content go viral: a soundless social video, a data-backed explainer, a perfectly timed newsjack. But no matter the format, it ultimately comes down to emotion. Does the story make you feel enraged, inspired, understood? With everything you create you have to ask: If this scrolled by on my newsfeed, would I care? If the answer is no, it’s not worth it. Your online content habits are your own best judge.
For example, let’s say you follow an amazing food blogger who you get almost all your dinner ideas from. She comes up with healthy and quick meals that fit perfectly with your lifestyle. One day, you visit her site expecting a daily recipe, but instead, find a post on color-coordinating your wardrobe. The horror! Chances are you’d be turned off by it and would quickly search for a substitute food blogger. Audiences expect you to provide what they need — consistently.

Deliver copy that sells. When Ann’s not writing or editing, she’s training other writers. Or helping companies get the word out to their audiences. She applies the best practices she develops for her training and consulting business to her writing and editing projects. That means you’ll get marketing copy that grabs attention, keeps it for the long haul and leaves a lasting impression.
While you can sign up for content writing classes or go to college for writing, this isn’t a requirement. Many clients simply want to work with reliable content writers who can meet deadlines, accept revisions willingly, and create good content. With that said, education and experience in writing helps prove to clients you’re capable, professional, and serious.
Contacting marketing agencies, content writing companies, magazines, and other companies that put out a lot of content can be a more effective strategy for many writers. The editors at these companies might be too busy to put out an advertisement for new writers and there will be fewer applicants with whom to compete. Fortunately, you don’t need many clients to become a full-time freelance content writer. Many writers have enough work with only a handful of regular clients.
I have previously worked as a copy writer and my current position is content development. In my current position, I work at a fairly progressive, young and energetic company. In this company I do both content development and copy writing. I am of the opinion that having a distinction between the two roles to be a more old school way of thinking. Especially in this day and age it is important to be flexible and adaptable, even more so if you are a writer. I think that people who are stuck being on one side of the coin and refusing to adapt will be left behind and be out of a job in 10 years time.
×