Content writers may need a bachelor's degree or higher. Many employers hire writers with degrees in English, journalism, communications, or creative writing. Depending on the subject matter, content writers might need a degree in a particular field. For example, a content writer creating content for an online math course might need a degree in math in addition to demonstrating solid writing skills.
Not all SEO suites solve the problem. Some bombard you with too much data, without providing the tools you need to sort through it and tweak your content strategy. Other SEO tools break everything down into their own proprietary system, without giving you the enough data to draw your own conclusions. And when they get it wrong, you’ll have no way of knowing until your traffic starts to crash.

Not all SEO suites solve the problem. Some bombard you with too much data, without providing the tools you need to sort through it and tweak your content strategy. Other SEO tools break everything down into their own proprietary system, without giving you the enough data to draw your own conclusions. And when they get it wrong, you’ll have no way of knowing until your traffic starts to crash.


This might seem obvious, but I see a lot of content that falls flat because the tone and style don’t fit the purpose of the piece or the culture of the brand. For example, a landing page should probably contain copy that is short and designed to persuade the reader to take action. In contrast, a white paper will likely work best with more details to explain a more complex issue.

This online editing tool remains very popular among writers and bloggers for its convenient text editing system. It highlights sentences and phrases that are too complex, suggests eliminating excessive adverbs and turning passive voice constructions into active voice. Furthermore, the tool has document style settings and even shows a text’s readability score. It has a counter showing a total number of words, characters, paragraphs, and sentences so you can tweak a text’s structure if it lacks readability. The editor’s standalone version is available for PC and Mac. Once you finish editing, you can export a file in a markdown or .html format.
In some cases, the guidance or existing copy that a content writer receives from his or her client is, in a word, awful. Many are the days that I’ve sat down to look at a wall of ill-formatted, poorly spelled, stream-of-consciousness rough copy, and begin the arduous task of editing and polishing it. It’s the intellectual equivalent of cleaning up someone else’s bedroom: you just don’t want to know what goes on in there to cause such a mess. Still, we do it, and we smile, because in the end making you look and sound good is what our jobs are all about.
Content Marketing is one of those fields that are expanding day by day and seems to have a huge demand. So this platform has come up with a series of 59 courses and training to cater to your needs. Focusing on the various features of this topic such as social media, foundations, podcasting, newsletters and more, it is certain that there is a lot to learn based on different levels of difficulties. By the end of your chosen program, you will possess the skill to work on relevant projects.
So, whenever someone asks me what I do, I reply that I’m a content writer. Quite often, they aren’t sure what that means, and for good reason.  It’s not the most descriptive job title in the world, but that’s because content writing has to remain as open and flexible as it can; content writers wear a lot of hats.  Ask 10 different content writers what they do during the day, and you’ll most likely get 10 different answers.  The truth is the job of a content writer is about much more than just churning out articles or blog posts.  Let’s take a moment to break down the job of the content writer, and see if we can develop a more thorough understanding of just what we content writers do – and why you probably need one.
Don’t think for a second that a boring or technical topic gets you off the hook either  — IKEA assembly instructions have nothing to do with gay dating (usually) but we used a visual to help the reader make the connection. Push yourself to add a little creative fiction to your website content writing and see how much more fun it is to read (and write!)
Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

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A versatile young marketing and public relations professional with experience in a variety of non-profit operations showing a high success rate in lead generation, social media growth, email marketing, initiative revival and strategic project management. Experienced in event coordination, donor development outreach and developing marketing campaigns.

When I write content for you, you are insured that you are getting a subject matter expert. The material you receive with be well written, on time, up to date and written in a tone that your client, potential customers or website readers can relate to. You will become to be considered a reliable authority on the topics being covered. As an authority, your target audience will turn to you for further...

The U.S. Bureau of Labor Statistics (BLS) reported that writers in general earned a mean yearly salary of $73,090 as of May 2018. However, there was a wide variance in wages among writers. The bottom ten percent of professionals took in $31,700 or less each year, while the top ten percent of these workers made $121,670 or more annually. The BLS reported that technical writers in particular earned a mean wage of $75,500 as of 2018, with most of these professionals making between $43,110 and $114,930 each year.


What do you call these writers if they aren’t working in a marketing environment? My title is copywriter, but I don’t do marketing materials. I work on copy decks for UX design for functional sites, giving copy instructions for…instructions! I could be considered a technical writer, but I don’t write much. Just things like, “All fields required,” or “Please provide a valid email address.” What kind of writing is that supposed to be?
Apart from being a tool, you can use to attach a call-to-action to every single article or social media post you share, Sniply can provide a backlink to your website, which is simply revolutionary! Whenever you curate and place a link to some other website which hosts content your readers may find useful, Sniply will pop up and show a call-to-action and a link that leads back to your website. This tool is an absolute gem which you need to have in your arsenal.
Excellent post Henneke 🙂 Listening connects dots, and connecting dots helps you craft inspired, goading copy that influences readers to take beneficial actions. But we need to learn how to listen before actually listening. This skill is largely a lost art. Writers often create content based on their wants, totally ignoring the needs of their audience. Listening is the first step in matching reader needs with your copy creations.
While a lawyer would have the best advice, I have my own general parameters. For example, quoting 150 words from a 300-word article would be too much. In that case, I would limit my use to 25 words. I would be fine quoting 250 words from a 175-page book. I cite poems and song lyrics as little as possible because they’re often short. You should have legal counsel from your fair-use parameters.
I think each tries to accommodate for a worldwide audience. In general, as a copywriter, you need to be prepared to write for different audiences (and a worldwide audience), especially in this digital age. And the underlying principles of copywriting will be the same, wherever you learn them – but when you come to crafting the copy itself, you’ll just have to be aware of UK/US spelling and phrasing. Good question, Evan
No matter who we’re writing for, or what sort of material it is, every content writer is a researcher first and a writer second.  In nearly every case, the content writer will be dealing with a subject that he or she is not familiar with, and must do adequate research to ensure that all the information presented in his or her article is accurate, current, and doesn’t contradict the company’s existing messaging. Good research is the foundation of good content writing. And for those of you wondering, yes, this article is the rare exception to that rule – I actually knew this stuff already.
I require 600 product descriptions x 300 words per description for a famous UK women's nightwear brand. Every product description currently has standard descriptions that need to be completely re-written from the ground up. You will have pictures as well as product specifications to aid your product description writing. Every product description will need to be unique, engaging, informative and wr…
These set of video tutorials have been specifically designed to explore the different writing styles and fundamental concepts of storytelling. Go through these 29 courses and choose the one that fits your requirement and experience level. With relevant demonstrations, sources of inspiration and advice for coming up with engaging ideas it is easy to see why these tutorials are crowd favorites.
No post from me about excellent copywriting would be complete without mentioning the folks at Velocity Partners. A B2B marketing agency out of the U.K., we've featured co-founder Doug Kessler's SlideShares (like this one on why marketers need to rise above the deluge of "crappy" content) time and again on this blog because he's the master of word economy.
Unicheck is the essential software for keeping texts original. It works fast and scans submitted files across a real-time web index (4.75+ billion pages), open access repositories, journals, and documents stored in your account. Although this online similarity finder is for educators and students, it can also be of great help to content writers. Unicheck (Unplag) checks your texts across Internet sources or compares two or more documents or folders against each other. This way you avoid copying someone’s words by accident and also prevent self-plagiarism. The tool highlights duplication and generates reports with links to sources. Unicheck (Unplag) applies a mask spotting text matches from the source. The links will help you find what needs citing or changing fast.
The distinction you made between the two jobs is spot-on. I worked as a copywriter in various ad agencies, crafting TV, print and radio ads (this was pre-internet), before branching into content writing. Knowing the rigors of both jobs, I must say I have the utmost respect for what each kind of writer does. It might benefit your readers to know though that – as a content writer – I’m also increasingly being expected to write award applications, press releases, even speeches. In this profession, the more flexible one is, the more employable he/she is.

An understanding of keywords and search engine behavior are important for SEO when writing copy for the web. This means copy for a website may have to contain certain keywords that people search when looking for something. If those keywords are used properly and in the proper places within the article, more traffic will come to the website via a search engine, and the owner of the website could have the potential of making more money.
In recent years, as businesses and marketers realized how important content writing and keywords were to their online campaigns, they filled websites with pages with keyword-stuffed nonsense that attracted search engine spiders. Today, those spiders are smarter and writers must write for their audience, not search engines. Luckily, advancements in search algorithms have brought common sense back to marketing. Good writing is an invaluable skill for marketers today for no fewer than these seven reasons:
“Is it just us, or do some people talk about gay dating like it’s an elaborate magic trick? Even unexperienced gay or queer persons may approach the idea of dating with the kind of abject fear one feels when opening the instructions for a new piece of IKEA furniture. ‘Am I doing this right?’ they may ask themselves, months, years and even decades into their dating careers.”
Copywriters think in a completely different way to a) editorial or book writers, and b) almost every other person on Earth. In fact, the overwhelming majority of copywriters think in pictures. We leave our art directors to think in words, which also accounts for the overwhelming majority of art directors. It's an unexpected phenomenon, but that is why the time-honoured ad partnership works as well as it does.
There are hundreds of templates for creating graphics to fit social media, newsletters and blog posts. The service claims to add high-resolution photos to its database daily. Snappa stores graphics you create and allows going back to your custom designs whenever you need to edit or re-use their design elements. To glue your fans to your social media page, Snappa offers to schedule image posts via its app. If you are good at photography, you can upload your masterpieces, tune them up (by adding special effects) and get them posted.
SEO content writers conduct keyword research to determine the most popular search terms, and they use analytic tools to monitor and measure ranking performance. Now that digital communication is common, more freelance writers may vie for work-at-home content writing positions. The educational requirements vary for content writers. However, many writers hold a bachelor's degree in English, marketing, communications or another related field.
This might seem obvious, but I see a lot of content that falls flat because the tone and style don’t fit the purpose of the piece or the culture of the brand. For example, a landing page should probably contain copy that is short and designed to persuade the reader to take action. In contrast, a white paper will likely work best with more details to explain a more complex issue.
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