For example, let’s say you follow an amazing food blogger who you get almost all your dinner ideas from. She comes up with healthy and quick meals that fit perfectly with your lifestyle. One day, you visit her site expecting a daily recipe, but instead, find a post on color-coordinating your wardrobe. The horror! Chances are you’d be turned off by it and would quickly search for a substitute food blogger. Audiences expect you to provide what they need — consistently.
To get into the habit of planning your blogging activities well ahead is crucial. Digital organizers can help you tackle many tasks with ease. Wunderlist is among such tools. It can keep your ideas well structured and remind you of other tasks you need to do. Wunderlist can also transform your emails into to-do lists, move them between folders and add notices. Share your lists with others, or print them out with just one click.
I have been writing professionally since 2006 and editing since 2012. I've worked in SEO since 2014, and I have helped business owners in several industries meet their goals. I am especially experienced in working with home service companies, attorneys and chiropractors. I also have extensive experience writing about pet care, health and wellness, and several other subjects.
In recent years, as businesses and marketers realized how important content writing and keywords were to their online campaigns, they filled websites with pages with keyword-stuffed nonsense that attracted search engine spiders. Today, those spiders are smarter and writers must write for their audience, not search engines. Luckily, advancements in search algorithms have brought common sense back to marketing. Good writing is an invaluable skill for marketers today for no fewer than these seven reasons:
Finally, a great content writer should not be “just another” contractor or employee.  We are your allies in the quest for online success. We do what we do because we want you to succeed – because your success is also our success. As long as there are businesses thriving with a content writer on their staff, we know that it is all thanks to our relationships with our employers.  If you need an ally who understands how to use research, good editing, attractive design, and proper SEO techniques to take your web content to the masses, then you need a content writer.
Now, a content writer can be anyone. She is not necessarily a professional writer, but someone who produces content. Thanks to the democratization of the internet, anyone can write now, including professionals, executives, authors, bloggers, software engineers, CEOs, brands, etc. Of course, the best content writers understand the craft of content writing, but it may not be their trade.
ContentWriters assigns flat-rate writing assignments based on your areas of expertise. You could be asked to come up with proposed blog ideas or be offered regular writing assignments for a specific client or campaign. An editor reviews the work and an administrator is typically responsible for taking care of the customer service aspects of the project. Depending on your niche, this could translate into a moderate amount of assignments paid out twice a month through PayPal.
CopyPress pays out writing assignments per word, depending on individual campaigns. As a content writer, you’ll be assigned projects that you can accept or reject. An editor will review your work. Projects are typically blog posts in the 300- to 500-word range. While some reviews on Glassdoor suggest a net-90 payment window and low payment rates, other reviews note high work volume.

I think that award applications, press releases and speeches is something that’s become common for a content executive as content is seen as a broad skill and so can be applied to many areas of writing. Though if this is something you’re not comfortable with, then perhaps raise it with your line manager or look at ways to improve on these development areas.


Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.

See how these brands combine two starkly different concepts to tell a story or create an image? You can do that in your copy, too. As long as your juxtaposition makes sense -- as long as it connects the dots and isn’t trite -- you’re likely doing your reader a favor by helping them experience your offer in a fresh, descriptive, and interesting way.
Do research about the brand before applying to jobs. If you find a copywriting job you want to apply for, avoid just talking in vague terms about your copywriting experience. Look up and see what it is you might be writing about for them—this will not only help you create a more detailed cover letter, but it will help you in an interview to show that you’re truly interested in the job.[16]
You have found the “Missing Link” of internet success – persuasive website copywriting. And we are not talking about linking programs or the legal concept of “copyrighting” content- we are talking the basic element of internet selling, which is often overlooked in the design oriented online industry. That basic element is persuasive web site copywriting – the term used for writing online sales copy – the powerful words that sell your products or services.
The work of our team doesn’t go unnoticed by industry professionals. We’ve won more than 50 awards for our innovative strategies, demonstrating that our team doesn’t settle for “good enough.” Instead, we go the extra mile, delivering customized, performance-driven strategies that achieve your goals — and then some with our SEO copywriting services.
Take a content writing class online. Some professional content writers argue that academic programs may be too basic or general for individuals who already have some writing experience or an existing English degree. If you feel you are already a skillful writer, you will likely need technical writing skills that you can gain through a content writing class online.[7]
In spite of its rather primitive user-interface, Reddit is still used across the globe to discuss burning topics. You as a blogger will benefit much from taking part in its discussions, and can even go there for expert advice. Many bloggers and writers use this platform to observe which headlines get the most responses from readers. Find out how to use Reddit in your content marketing strategy.
Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

This might seem obvious, but I see a lot of content that falls flat because the tone and style don’t fit the purpose of the piece or the culture of the brand. For example, a landing page should probably contain copy that is short and designed to persuade the reader to take action. In contrast, a white paper will likely work best with more details to explain a more complex issue.


Since a published blog post is ultimately another page on your website, blog writers also tend to have SEO expertise. If scoped into the project, some blog writers will perform keyword research and optimize the content. Others will take direction from your overarching SEO strategy. A skilled blog writer always integrates keyword phrases appropriately without sacrificing the integrity of the content.
In some cases, the guidance or existing copy that a content writer receives from his or her client is, in a word, awful. Many are the days that I’ve sat down to look at a wall of ill-formatted, poorly spelled, stream-of-consciousness rough copy, and begin the arduous task of editing and polishing it. It’s the intellectual equivalent of cleaning up someone else’s bedroom: you just don’t want to know what goes on in there to cause such a mess. Still, we do it, and we smile, because in the end making you look and sound good is what our jobs are all about.
Great post! it is essential for writers and marketers to know what the audience wants. As a marketer, I would like to share that great content for the marketers is the one which is relevant for the people who are searching for it, since that will also be great on SEO terms. Improving the rankings is the major goal of SEO and this happens when the content is well-written as well as totally relevant to the search queries. Thus, being aware of the synchronisation of content with SEO, the writers also know the final goal and are able to write as expected of them, avoiding the unnecessary stuff.
PR professional and press release expert with more than 35 years of experience can help you promote your business, increase internal and external visibility, and build brand awareness. I have exceptional written and oral communications skills, am highly accountable and responsive to deadlines, and am extremely effective in working with the media. Let me put these talents to work for you.
Unicheck is the essential software for keeping texts original. It works fast and scans submitted files across a real-time web index (4.75+ billion pages), open access repositories, journals, and documents stored in your account. Although this online similarity finder is for educators and students, it can also be of great help to content writers. Unicheck (Unplag) checks your texts across Internet sources or compares two or more documents or folders against each other. This way you avoid copying someone’s words by accident and also prevent self-plagiarism. The tool highlights duplication and generates reports with links to sources. Unicheck (Unplag) applies a mask spotting text matches from the source. The links will help you find what needs citing or changing fast.
Excellent post Henneke 🙂 Listening connects dots, and connecting dots helps you craft inspired, goading copy that influences readers to take beneficial actions. But we need to learn how to listen before actually listening. This skill is largely a lost art. Writers often create content based on their wants, totally ignoring the needs of their audience. Listening is the first step in matching reader needs with your copy creations.
You may also want to consider doing an internship at a publication you hope to work for full time in the future to make connections with editors and other writers at the publication. Many of these internships will likely not be paid, at least not at first. Be prepared to receive compensation in the form of connections and contacts. But be wary of being taken advantage of as free labor. If you feel uncomfortable working for free, try to find internships that pay.[9]
Blog writers use their inquisitive powers to hunt down and source data points that strengthen blog content. If they don’t understand a topic, they know content can’t be faked so they reach out to subject matter experts for support. They also collaborate with influencers and experts to produce interviews or add contributor quotes that bring more credibility to content.

Though there are still many debates about the real value of SEO for content, you need to still take into account the keywords your readers search for. It doesn’t imply that your blog content should be over-stuffed with such search queries. Thus, to understand whether you’ve optimized your content well enough, use an SEO plugin like Yoast. It includes keyword analysis, page content analysis and suggestions on how to tune it up. The features also include sitemap support to help Google and Bing index your blog faster.
A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.
A marketing letter template is written by a seller in order to impress the potential buyer or customer. The purpose of the marketing letter is to advertise the product; the seller is intending to sell to the potential customer. It is extremely important for a person to know how to write a good marketing letter when they are dealing in the world of business.
I want to get into copywriting big time. I work with an Advertising Agency and have rather working knowledge of copywriting. If you have an assignment at hands can you share it with me. I’ll spend some time doing it and will share my copy with you. That way you can give me your inputs on how am I doing, what needs work and so on. You can give me a live assignment may be some of my thoughts will add to your existing thoughts!
Customize your resume and cover letter. If you decide to go a more traditional route and apply for a permanent content writing position at a writing based agency or organization, you will need to customize your resume and cover letter to fit the position. This will show your employer that you noted the skills outlined in the job posting and that you can fulfill the expectations of the position.
Ilys is a tool that can provide you with one of the most unique writing experiences you will ever have. All you have to do is enter the desired word count, and start typing. But, there is a catch: the app will only display the last letter you have typed, and you can’t make any edits until you finish writing. Sounds weird, but it works like a charm.
This might seem obvious, but I see a lot of content that falls flat because the tone and style don’t fit the purpose of the piece or the culture of the brand. For example, a landing page should probably contain copy that is short and designed to persuade the reader to take action. In contrast, a white paper will likely work best with more details to explain a more complex issue.
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