When writing calls to action, put yourself in the reader’s shoes: what would it take for a company you’ve never heard of to convince you to do something, even something as simple as sharing the article with a friend? Now, connect it to your goals: how can you craft a CTA and content specific to your company’s marketing and sales KPIs that actually persuades readers to take action?
thank you for this. i used to be an in-house copywriter back when i was in the philippines and looking back, i have to accept that it was my best work ever (because it didn’t feel like work and was more like a way of life). i decided not to pursue it when i came to canada because i had other things in mind – mainly to build a family. though i am still happily married to the same husband who brought me here almost 15 years ago, we never had kids and i am just living a ho-hum life of a dispensable clerk in an insurance company. i survived two take-overs and am living on a not-so-bad clerk’s salary and the promise of a little pension when i get too old and creaky, but i have to admit that i still miss copywriting (especially when i get reminded of how my job is just sucking the life out of me.) there’s this big chunk of my heart that is raring to copywrite again but with a rusted out experience, i honestly don’t know how and where to start anew.

My name is Laci and I am super passionate about anything that allows me to be creative! I first fell in love with graphic design when I was 15 years old. In Junior high I was a part of the student run yearbook staff and learned Adobe Pagemaker. In using that program, I learned about other design programs made by Adobe. A few years later I enrolled in elective courses for graphic and web design. In these courses, I learned the basics of Adobe Photoshop, Adobe Illustrator and basic HTML. Beyond these courses, I have no formal education and have built upon my skills through experience, online tutorials and a desperate...
Consider moving to a large city full of copywriting job opportunities. If you don’t want to work remotely, it can be more difficult to find copywriting jobs, especially if you live in a small town or city. If you’re serious about copywriting, think about moving to a bigger city like New York, San Francisco, or Chicago where there are lots more job opportunities for copywriters.[17]

I have previously worked as a copy writer and my current position is content development. In my current position, I work at a fairly progressive, young and energetic company. In this company I do both content development and copy writing. I am of the opinion that having a distinction between the two roles to be a more old school way of thinking. Especially in this day and age it is important to be flexible and adaptable, even more so if you are a writer. I think that people who are stuck being on one side of the coin and refusing to adapt will be left behind and be out of a job in 10 years time.
The U.S. Bureau of Labor Statistics (BLS) reported that writers in general earned a mean yearly salary of $73,090 as of May 2018. However, there was a wide variance in wages among writers. The bottom ten percent of professionals took in $31,700 or less each year, while the top ten percent of these workers made $121,670 or more annually. The BLS reported that technical writers in particular earned a mean wage of $75,500 as of 2018, with most of these professionals making between $43,110 and $114,930 each year.
The most effective fishermen vary their bait depending on the fish they aim to catch. They know that bass, for example, go after earthworms. Carp love corn. Crappie respond well to rubber lures. Fishermen also adjust their technique depending on the time of day, the water conditions, and the season. They soak up as much information as possible about the fish and it’s environment, ultimately using their learnings to attract and, hopefully, hook.
I like that you explain in simple terms how to make your content perfect for your audience and engage them. My fear is being unable to accurately target customer pain points and never turn any new leads. Although, by focusing strongly on the target audience and doing content audits can help adjust content to better fit the audience. I’m SO ready to start producing effective, targeted content that will help people while gaining their interest, and I’ll definitely be using these points as a guide. Thanks so much!
In addition to the playful header, "not the usual blah blah," the copy above takes on a farm theme, assuring visitors that employees aren't simply "caged hens." Rather, they're a "free-range, artisanal, cruelty-free team." Funny on the surface, but helpful to job seekers who, much like food, want to know where their work comes from and how it's made.
"Ideation" is a marketing industry buzzword that describes the creative process of finding a subject, title and angle to write about; and ideation begins with analytics. Most ideation is done in a team setting, but freelance writers are usually on their own. Which is why it's helpful to know how professional marketing teams generate ideas. Before doing that, successful content writers need to: 
No, they are most definitely not the same. It’s not exactly the difference between apples and oranges—more like oranges and tangerines—but close enough. For young writers looking for work, it’s incredibly important to know the differences between the two; each presents a unique set of challenges and skills to do well. Here, we pinpoint the major differences between copywriting and content writing.
I made my foray into the freelancing writing industry as a Pop Culture Examiner for Examiner.com back in 2009. I have since created and edited content for various industries, ranging from school profiles to job descriptions and retail audits. I have also designed web pages in Squarespace for local businesses and created content for startup websites' splash pages. The majority of my projects...
It is important for SEO content writers to perform research. They must master the art of incorporating precise keywords into their writing in order to optimize their company's ranking on search engines. Some clients provide a list of keywords to be used in articles, while other SEO content writers are left to the task of researching and developing lists of their own.
Quick turnarounds. When you write for an employer, on their timeline, you will need to be able to write fast and write well. This is especially true for writers just breaking into content writing. Often, your project will come with an expected words per hour, or article per hour, as well as strict deadlines. You will not have time to labor over every word or turn of phrase. Instead, you will need to produce content fast and at a constant rate.[5]
Dynamic and driven SEO specialist with a penchant for creating and finding unique content for niche software solutions. From process automation software solutions to non-profit charities, I have helped clients get the rankings and traffic they need. Let me help you get started on the path to a robust and conversion oriented web presence. I look forward to working with you!
A wise marketer once said: copy is design. And we couldn’t agree more: the shape, flow, and feel of your argument forms the best architecture of a page—and visual design pours in to animate it. Of course, we’re happy to generate ideas with our visually-oriented counterparts. But please resist lorem ipsum text. That leaves copy as an afterthought—and invariably sells your story short.
My business writing and internet marketing experience includes white papers, case studies, business proposals, press releases, business blogs and extended articles. I have provided specialized consulting, content writing, business development, business coaching, career training and market research services to global clients located throughout the world.
Instead of going with the first idea that pops into your head and creating content around it, you should do some serious brainstorming and come up with some which are truly the best. As opposed to writing down everything on a piece of paper, you can use Ideaflip. This tool gives you a visual, interactive environment that enables you to write down, manage, and develop your ideas. The design of its user interface removes visual constraints, which means you are free to do anything that will help your ideas spring to life.
What do you call these writers if they aren’t working in a marketing environment? My title is copywriter, but I don’t do marketing materials. I work on copy decks for UX design for functional sites, giving copy instructions for…instructions! I could be considered a technical writer, but I don’t write much. Just things like, “All fields required,” or “Please provide a valid email address.” What kind of writing is that supposed to be?

Do you wonder what makes viral marketing campaigns work? Learn how to market your ideas, brands or products in the most effective manner possible. Take the journey from word of mouth to online word of mouth with this course created by University of Pennsylvania. Professor Jonah Berger, an expert in the domain helps you understand how campaigns can become more shareable on social media and will teach you to create contagious content, develop sticky messages and get products to catch on.
If your score is too high, it doesn’t mean you need to dumb things down for your readers — it just means you might need to make simpler word choices or cut down your complex sentences. This ensures that visitors of varying education levels can get value from your content, and that readers who may speak English as a second language will understand it too. It also just helps keep your tone clear and relatable which should always be a goal when you’re creating web content.
If you want your content to resonate with your audience, you need to make sure it’s aesthetically pleasing, in addition to being useful and informative. To please the eye, you need to enhance it with some visual eye candy, which is a challenging task for most content creators, especially if they don’t have any previous experience regarding graphic design. The easy learning curve is where Canva shines, allowing you to create visual content such as presentations, posters, infographics, and cover images for all of your social media accounts, thanks to its wide variety of templates.

Writers can develop their skills through a bachelor's degree program that offers coursework in creative and technical writing, grammar, proofreading, editing and revising. Good research skills are essential, since knowing the appropriate way to use and cite authoritative sources is how content writers gain credibility. Some jobs also ask that SEO writers have a background in marketing or another field.
In this lesson, you'll take a critical look at the inside of a company. First you'll see how to develop "marketing" projects for audiences within a company. Then you'll explore the roles of the various specialists who contribute to a single marketing piece—bosses, clients, editors, junior writers, artists, and designers. You'll learn how to work with all of them to create smoother relationships and better projects.
See how these brands combine two starkly different concepts to tell a story or create an image? You can do that in your copy, too. As long as your juxtaposition makes sense -- as long as it connects the dots and isn’t trite -- you’re likely doing your reader a favor by helping them experience your offer in a fresh, descriptive, and interesting way.
This role will be the link between our company and the possibilities. Consumer & Market Research Analyst responsibilities include strategizing to find quality and cost-effective deals and products, suggest new products that are trending on the market based on the market analysis. Consumer & Market Research Analyst plays a third-party role, advising and consulting the company, making re…
Content Writers create original content for websites. Based on our collection of resume samples, typical work activities performed by Content Writers include performing research, presenting succinct and interesting facts, using bulleted and numbered lists, embedding links, communicating with clients, following editorial guidelines, and adjusting work according to client requirements. Those interested in a Content Writer career should demonstrate in their resumes excellent writing skills, creativity, computer competencies, the ability to follow client instructions, and networking. Most eligible candidates have a background in English, communication and journalism.
Users depend on content: For consumers, online content is everything. It provides answers to their questions, recommendations for their next purchase, and details on their product or service of choice. Without compelling and informative copy, it’s a struggle to convince shoppers that your business is their best option — our experienced copywriters can change that.
Transform your resume with a degree from a top university for a breakthrough price. Our modular degree learning experience gives you the ability to study online anytime and earn credit as you complete your course assignments. You'll receive the same credential as students who attend class on campus. Coursera degrees cost much less than comparable on-campus programs.
Hi everyone! We are looking for an experienced content writer to produce high quality content for our authority website in the outdoor niche. This is potentially for long term if we can find a good writer interested in these products. Some articles will be products reviews and some informational, but all articles must be useful, engaging and fun to read. The articles length will vary between 1000 …
The distinction you made between the two jobs is spot-on. I worked as a copywriter in various ad agencies, crafting TV, print and radio ads (this was pre-internet), before branching into content writing. Knowing the rigors of both jobs, I must say I have the utmost respect for what each kind of writer does. It might benefit your readers to know though that – as a content writer – I’m also increasingly being expected to write award applications, press releases, even speeches. In this profession, the more flexible one is, the more employable he/she is.

This might seem obvious, but I see a lot of content that falls flat because the tone and style don’t fit the purpose of the piece or the culture of the brand. For example, a landing page should probably contain copy that is short and designed to persuade the reader to take action. In contrast, a white paper will likely work best with more details to explain a more complex issue.

Before you even start to write content, you need to know what you’re writing about — and you can kill two birds with one stone if you combine search engine optimization with your editorial calendar planning. New York Times Bestselling author and top marketer Neil Patel calls keyword research “the most important part of digital marketing” and “how we keep our ears to the ground,” and for good reason.
Excellent post Henneke 🙂 Listening connects dots, and connecting dots helps you craft inspired, goading copy that influences readers to take beneficial actions. But we need to learn how to listen before actually listening. This skill is largely a lost art. Writers often create content based on their wants, totally ignoring the needs of their audience. Listening is the first step in matching reader needs with your copy creations.
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I’ve done it ! I have been toying with the idea for a year now , I have finally signed up for the Blackford Centre course in copywriting, it was your post that helped me make my final decision. I run two businesses one with my partner, I do all our social media, advertising, website work (including design, self-thought), so I thought why not get a qualification and a better understanding of what I’ve been trying to teach myself with some success and some fails. Thanks and watch this space 🙂

Gather testimonials to help brand yourself as a copywriter. Whenever you finish a project for someone, ask them if they’ll write you a testimonial or review. Collecting testimonials from past clients, whether you worked for them in-person or online, will help you gather more clients in the future. Potential clients can read your testimonials and feel more confident that you’ll do a great job for them.[15]
To get into the habit of planning your blogging activities well ahead is crucial. Digital organizers can help you tackle many tasks with ease. Wunderlist is among such tools. It can keep your ideas well structured and remind you of other tasks you need to do. Wunderlist can also transform your emails into to-do lists, move them between folders and add notices. Share your lists with others, or print them out with just one click.
This might seem obvious, but I see a lot of content that falls flat because the tone and style don’t fit the purpose of the piece or the culture of the brand. For example, a landing page should probably contain copy that is short and designed to persuade the reader to take action. In contrast, a white paper will likely work best with more details to explain a more complex issue.
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