Do what Chuck Holmes suggests: write copy. Re-write the ads you come across in your life. Ask yourself “why did the copywriter take that approach? Why use that particular word? Why focus on that aspect?” Ruin your TV watching by studying the commercials. And give yourself some really challenging assignments, like writing copy for a car, for pharmaceutical, for a fashion line. Can you think in terms of imagery as well? How do images and words go together? Sound and music? Put yourself in the place of the intended audience for the ads you encounter, and the ones you practice on. Get a feel fo...

Review : Thank you, Shani The course has been an absolute delight. firstly it gave me a structural framework that I can apply in my writing which makes it more easier to read and comprehend. Secondly, all the tactics and strategies that you have taught makes my writing more elegant, poetic and pleasing to the eye. i would definitely recommend this course to anyone who wants to fine-tune their writing skills – Darshan Bafna

This is a great course. Nick explains everything clearly using great examples. Made me look at headlines very differently. I feel better able to have a go at writing more professional headlines now. Lots of useful exercises. I would have appreciated some model answers to the early exercises. Just to know if I was on the right track. – Malene Bertelsen
For Panasonic, we needed a reliable long-term resource. We love working with MarketSmiths - they've exceeded our expectations, are easy to work with, and have been a great partner on our engagement with Panasonic. They produce consistently high-quality content that is well-written and hits on the key messages we're looking for. We trust them and value their opinions and suggestions.
The easiest way to get started is to apply to write content for a content writing service or freelance job board. Content writing services create business relationships with companies that need content and provide writers to write that content. Freelance job boards are sites that allow writers to make individual profiles and vie for jobs posted directly by the client.
To accurately and efficiently isolate your target prospect's problems (which will illuminate the benefits most fascinating to them) start by answering a series of questions about their personal background, their company and the position they hold, and their challenges, goals, and shopping preferences. In other words, create a buyer persona. As a result, you’ll amass an abundance of invaluable information that you can then use to attract attention and inspire action.
Scripted has writers bidding on client writing projects, either by pitching themselves as writers or pitching ideas based on a client request. You choose the flat rate for the project and Scripted adds on a nominal fee. There are not editors to review your writing. Instead, it goes directly to the client for feedback. For this reason, it’s important that you’re able to proofread your own assignments well.
Review : Thank you, Shani The course has been an absolute delight. firstly it gave me a structural framework that I can apply in my writing which makes it more easier to read and comprehend. Secondly, all the tactics and strategies that you have taught makes my writing more elegant, poetic and pleasing to the eye. i would definitely recommend this course to anyone who wants to fine-tune their writing skills – Darshan Bafna
And the first thing I am going to tell you is that words are personal. Even when it's for business. What you say—and how you say it using text, images, layout, links and typography—creates your business’s personality online. As a high-end website copywriter for creative businesses online since 1999, I want to tell you, it's always about people (even when you're an SEO copywriter - see my copywriting philosophy).
Do you wonder what makes viral marketing campaigns work? Learn how to market your ideas, brands or products in the most effective manner possible. Take the journey from word of mouth to online word of mouth with this course created by University of Pennsylvania. Professor Jonah Berger, an expert in the domain helps you understand how campaigns can become more shareable on social media and will teach you to create contagious content, develop sticky messages and get products to catch on.
These set of video tutorials have been specifically designed to explore the different writing styles and fundamental concepts of storytelling. Go through these 29 courses and choose the one that fits your requirement and experience level. With relevant demonstrations, sources of inspiration and advice for coming up with engaging ideas it is easy to see why these tutorials are crowd favorites.
To be honest, any extra qualification (this included) is going to give you a better chance of getting a copywriting job – as you can pop it on your resume and it’ll give you a competitive advantage over those who don’t have it. There are no hard and fast rules when it comes to job-hunting. But it will also give you some extra experience writing different types of copy, and generally make you a better writer. That’s also going to improve your chances of getting a job, as you’ll (hopefully) be able to blow them away with your job application.

ContentWriters assigns flat-rate writing assignments based on your areas of expertise. You could be asked to come up with proposed blog ideas or be offered regular writing assignments for a specific client or campaign. An editor reviews the work and an administrator is typically responsible for taking care of the customer service aspects of the project. Depending on your niche, this could translate into a moderate amount of assignments paid out twice a month through PayPal.

I mostly worry about the length of the original source. If I quoted 100 words from a 250-word blog, I think that would be too much. A lawyer would have the best advice, but I would limit the quote to 25 words in that case. Books are a little easier. If you quote 300 words from a 150-page book, I believe you would be fine. Poems and song lyrics are a danger zone because they’re often short. I’ve cited as little as possible from them. It’s always best to get legal counsel before publishing the final content.
Since a published blog post is ultimately another page on your website, blog writers also tend to have SEO expertise. If scoped into the project, some blog writers will perform keyword research and optimize the content. Others will take direction from your overarching SEO strategy. A skilled blog writer always integrates keyword phrases appropriately without sacrificing the integrity of the content.
thank you for this. i used to be an in-house copywriter back when i was in the philippines and looking back, i have to accept that it was my best work ever (because it didn’t feel like work and was more like a way of life). i decided not to pursue it when i came to canada because i had other things in mind – mainly to build a family. though i am still happily married to the same husband who brought me here almost 15 years ago, we never had kids and i am just living a ho-hum life of a dispensable clerk in an insurance company. i survived two take-overs and am living on a not-so-bad clerk’s salary and the promise of a little pension when i get too old and creaky, but i have to admit that i still miss copywriting (especially when i get reminded of how my job is just sucking the life out of me.) there’s this big chunk of my heart that is raring to copywrite again but with a rusted out experience, i honestly don’t know how and where to start anew.

Thank you for the post and for shedding light upon these two terms. I’m a beginner and have been thinking about putting my writing skills to use. What got me thinking about it was that I actually got quite close to being hired as a content writer but in the end wasn’t chosen because they decided to go for somebody experienced who already knew everything about writing online content. Only when I started doing research did I realize how complex it is – no wonder they didn’t hire me.
Further differences between the two lie with the submittal deadlines. Although this isn’t always definitive, Content Writers appear to have longer lead-times than Copywriters. Their work is a result of well-planned content with the help of road maps, timelines, content calendars and the like. Whereas a Copywriter can be called on at the last minute to provide copy. Whilst being agile and reactive should be in both skill sets, Copywriters are less likely to plan in their workload as concisely as a Content Writer.

Apart from being a tool, you can use to attach a call-to-action to every single article or social media post you share, Sniply can provide a backlink to your website, which is simply revolutionary! Whenever you curate and place a link to some other website which hosts content your readers may find useful, Sniply will pop up and show a call-to-action and a link that leads back to your website. This tool is an absolute gem which you need to have in your arsenal.

Defining your website’s voice and tone helps you create on-brand content. Your website’s voice is like its personality. Think about how you might describe that in a few words, such as “knowledgeable”, or “professional”. That gives an overall idea of how your want your content to sound. The tone of your website’s content may vary depending on the audience. For example, some content might be aimed at beginners, while other content might assume that the audience is more informed.

×