Excellent post Henneke 🙂 Listening connects dots, and connecting dots helps you craft inspired, goading copy that influences readers to take beneficial actions. But we need to learn how to listen before actually listening. This skill is largely a lost art. Writers often create content based on their wants, totally ignoring the needs of their audience. Listening is the first step in matching reader needs with your copy creations.
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Infographics are hugely popular right now, not just because they offer easily digestible information in a visually pleasing form, but because their looks go along with the current trend of flat design in pretty much everything. Readers can’t get enough of them, which means you have to feature some on your website or blog, so why not go the extra mile and offer them animated infographics? That’s right; you can now easily create stunning animated infographics with the help of Infographic Video Maker.
No, they are most definitely not the same. It’s not exactly the difference between apples and oranges—more like oranges and tangerines—but close enough. For young writers looking for work, it’s incredibly important to know the differences between the two; each presents a unique set of challenges and skills to do well. Here, we pinpoint the major differences between copywriting and content writing.

What do you want readers to do with the content you create? If your only answer is, “Well, read it, I guess,” you need to go back to the drawing board. Before you even start writing, you need to know what your call to action will be, and you need to make it compelling enough that readers can’t help but click. That’s how you connect content writing to marketing goals and prove ROI.
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This might seem obvious, but I see a lot of content that falls flat because the tone and style don’t fit the purpose of the piece or the culture of the brand. For example, a landing page should probably contain copy that is short and designed to persuade the reader to take action. In contrast, a white paper will likely work best with more details to explain a more complex issue.
Check your local college or university for a technical writing certificate program. Look at the faculty of the program to confirm you are being taught by professionals in the field or working content writers who are familiar with the demands of the writing industry. Certificate programs can be beneficial for writers who are new to content writing or technical writing.[6]

Creating a successful website requires a lot of different parts come together. I believe that a spirit of collaboration serves everyone well. Over the years, I’ve built my own network of providers—including other specialized online copywriters—who I can recommend without hesitation. Copywriters for legal/lawyer websites, Medical copywriters, Real estate copywriters, SEO copywriters, Technical writers, Recipe writers, SEO companies, Graphic designers, Photographers, Illustrators
If you want your content to resonate with your audience, you need to make sure it’s aesthetically pleasing, in addition to being useful and informative. To please the eye, you need to enhance it with some visual eye candy, which is a challenging task for most content creators, especially if they don’t have any previous experience regarding graphic design. The easy learning curve is where Canva shines, allowing you to create visual content such as presentations, posters, infographics, and cover images for all of your social media accounts, thanks to its wide variety of templates.
Then I help them carry that voice to more customers, in more places, more consistently. I may start with a review of your website, then help you plan your content and how to market it. As your online copywriter, I can then work with you for website copywriting, blog writing, article research and writing, social media, and SEO copy. (see my copywriter services and pricing)
Thanks for this post. It verified what I thought was true. I was recently employed and given the role of content executive. My manager asks me to write product copy on a daily bases which I’m really not confident doing. I can write long blog posts without any issues but writing short one liners gives me anxiety. I don’t know if I should admit this or not…. They also think SEO is simple copy.
Check your local college or university for a technical writing certificate program. Look at the faculty of the program to confirm you are being taught by professionals in the field or working content writers who are familiar with the demands of the writing industry. Certificate programs can be beneficial for writers who are new to content writing or technical writing.[6]
Should you be fond of stickers, you will definitely find this tool helpful. Divide your digital cards with notes into four categories: ideas, to do, doing, done. Drag and drop them the moment their status has changed. The tool has an intuitive user-interface and allows uploading files from Google Drive, DropBox and OneDrive. You can also set a date and time for when a card is “due”.
You can get content writing jobs a few different ways. It’s best to reach out to companies directly or to apply for freelance content writing positions that are advertised on websites like Indeed.com. Applying to posted calls for freelance writers can be a good way to know which companies are looking for new writers. However, companies that post these ads end up with hundreds, if not thousands, of applicants, which can make it difficult for new content writers to obtain their first clients.
Take a content writing class online. Some professional content writers argue that academic programs may be too basic or general for individuals who already have some writing experience or an existing English degree. If you feel you are already a skillful writer, you will likely need technical writing skills that you can gain through a content writing class online.[7]
You can write this letter to potential clients when you are launching a new business. You can mention the name of the business, and the products you will be offering and how beneficial these will be for the customers. If you are inviting any famous or special guest on the occasion do not forget to mention that in the letter. Close the letter by reminding the client about the significance your products would bring for them.

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If you are finding it difficult to come up with fresh new ideas for your posts on a regular basis, HubSpot’s Blog Topic Generator can help you out in a big way. It enables you to enter up to three keywords, after which it will do its magic and come up with a long list of subjects that will be ready to use right away or which will help point you in the right direction. This is the main way we come up with articles titles, including the one we have for our famous Jungle Scout review.
Do what Chuck Holmes suggests: write copy. Re-write the ads you come across in your life. Ask yourself “why did the copywriter take that approach? Why use that particular word? Why focus on that aspect?” Ruin your TV watching by studying the commercials. And give yourself some really challenging assignments, like writing copy for a car, for pharmaceutical, for a fashion line. Can you think in terms of imagery as well? How do images and words go together? Sound and music? Put yourself in the place of the intended audience for the ads you encounter, and the ones you practice on. Get a feel fo...
A Website content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords (specific business-related terms, which internet users might use in order to search for services or products) aimed towards improving a website's SEO. Generally, a website content writer who has got this knowledge of SEO is also referred to as an SEO Content Writer.
A Content Writer handles the ideation and creation of compelling content including website copy, white papers, blog posts, social media content, and product/service descriptions. A Content Writer is responsible for adding value by actively engaging customers/stakeholders and maintaining a cohesive brand voice. Additional tasks handled by a Content Writer may include analyzing marketing metrics and collaborating across departments in order to execute brand initiatives.
This is a great course. Nick explains everything clearly using great examples. Made me look at headlines very differently. I feel better able to have a go at writing more professional headlines now. Lots of useful exercises. I would have appreciated some model answers to the early exercises. Just to know if I was on the right track. – Malene Bertelsen

Whether you want to jump-start a career in fiction, non-fiction or use your writing as tools to enhance your career in a time concise manner then there are a lot of choices on this e-learning website. Some of the trending classes cover crucial topics such as the 6 steps to build successful writing habit, storytelling fundamentals, creative expression through journaling and planning. As the lectures are short therefore the concepts are covered to the point and make it easy to understand.
This online editing tool remains very popular among writers and bloggers for its convenient text editing system. It highlights sentences and phrases that are too complex, suggests eliminating excessive adverbs and turning passive voice constructions into active voice. Furthermore, the tool has document style settings and even shows a text’s readability score. It has a counter showing a total number of words, characters, paragraphs, and sentences so you can tweak a text’s structure if it lacks readability. The editor’s standalone version is available for PC and Mac. Once you finish editing, you can export a file in a markdown or .html format.
Unicheck is the essential software for keeping texts original. It works fast and scans submitted files across a real-time web index (4.75+ billion pages), open access repositories, journals, and documents stored in your account. Although this online similarity finder is for educators and students, it can also be of great help to content writers. Unicheck (Unplag) checks your texts across Internet sources or compares two or more documents or folders against each other. This way you avoid copying someone’s words by accident and also prevent self-plagiarism. The tool highlights duplication and generates reports with links to sources. Unicheck (Unplag) applies a mask spotting text matches from the source. The links will help you find what needs citing or changing fast.
Think about your long-term goals.  Companies like to hire people who are goal-oriented or those that already have an idea of what direction they want to take in their lives. It gives them the certainty, which is essential in executing the plans and goals of the organization. Also, if you think you love writing that much to make it your long-term career, then be ready to explain your reasons including the specific fields you would like to specialize in. 
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